Exam 12: Marketing Channels and Supply Chain Management

_____ means that raw materials arrive at the assembly line in guaranteed working order,and finished products are generally shipped to the customer immediately after completion.It reduces inventory levels and delivers the product as it is needed in the store.

Refer to Taco Bell.When Taco Bell sells its products to students through college cafeterias,it is using:

DeBeers sells most of the diamonds it produces to industry.The company controls over 90 percent of the market and has great power over its distributors.In its marketing channel,DeBeers would be considered a:

Metallurgical Designs makes gold and silver charms for necklaces and bracelets.It markets its charms to a few retailers in any one region and promotes them intensively to those retailers.This is an example of intensive distribution.

_____ is a method of developing and maintaining an adequate assortment of materials or products to meet a manufacturer's or a customer's needs.

The most restrictive form of market coverage,_____ distribution,entails establishing only one or a few dealers within a given geographic area.Because buyers need to be willing to search or travel to acquire the product,this form of distribution is limited to consumer specialty goods,a few shopping goods,and major industrial equipment.

A channel leader is also called a:

YKK slide fasteners (zippers)are made in Macon,Georgia,yet manufactures all over the world use zippers to manufacture,clothes,luggage,shoes,and other items.Wholesalers around the world help to overcome a(n)_____ discrepancy.

One important reason channel members are included between producers and users is the concept of specialization and division of labor.Define these concepts and explain their roles in channels of distribution.

W.W.Grainger,Inc.,is one of the world's largest business-to-business distributors of equipment,component parts,and supplies in the U.S.and Canada.It has ownership title to over 220,000 products,which are stocked in one national and nine regional warehouses to guarantee product availability and quick service to the many manufacturers who are its customers.W.W.Grainger is an example of a(n):

Mouthwash is sold in grocery stores,service stations,convenience stores,drugstores,discount stores,and motel vending machines.This is a(n)example of a _____ distribution strategy.

Which of the following businesses is most likely to have a problem with distribution because production and consumption of the product occurs simultaneously?

If a retail outlet does not offer all the items necessary in order to use or to receive full satisfaction from a product that it sells,there is a:

In which logistical component of the supply chain will you find electronic data interchange a common feature?

Vutek manufactures printing machines used to print high resolution graphics for billboards,bus cards,banners,and posters.For distribution,you would expect Vutek to use a:

"Gray" marketing channels exist in many countries.

Refer to Taco Bell.Beef producers,vegetable growers,Taco Bell,and consumers are part of a:

With _____,a manufacturer or supplier uses an independent third party to manage an entire function of the logistics system,such as transportation,warehousing,or order processing.

Walker Zanger,Inc.manufactures decorative tile.The company has a policy of only having one or two dealers within a given large geographic area.Buyers of Walker Zanger brand terra cotta and mosaic tiles for home decorating will travel to acquire just the right product,so _____ distribution is appropriate for the tile.

Another name for outsourcing is downsizing.