Exam 12: Marketing Channels and Supply Chain Management

The 2002 strike by dockworkers at U.S.West Coast ports paralyzed transportation of goods across the Pacific Ocean and left manufacturers short of component parts and Asian importers with excess inventory.The strike created low _____ because the ships could not be unloaded even though water transportation is typically highest in this criterion.

SCENARIOS R.H.Kurt & Son R.H.Kurt & Son,Inc.,distributes rifles for both hunting and target shooting,rifle barrels,triggers,cleaning equipment,and reloading equipment to sporting equipment retailers and many large discount stores.It carries products from 41 different manufacturers.The manufacturers it carries are known for producing superior products and are leaders in their industries.In addition,Kurt is able to repair damaged rifles through its gunsmith service,which is available to all of its retailers. -Refer to R.H.Kurt & Son.Its marketing channel is composed of:

An international consumer products manufacturer requires all of its suppliers to provide the lowest possible cost and to adhere to a just-in-time inventory system.Wholesalers and manufacturers generally yield to the authority of this large manufacturer.This consumer products manufacturer exercises channel power.

Contract logistics allows companies to cut inventories,locate stock at fewer plants and distribution centers,and still provide the same service level or even better.

Canesta Co.has developed a virtual keyboard out of light to be used with cell phones and personal digit assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.If in choosing its channel,Canesta is most concerned about its lack of financial,managerial,and marketing resources to support the product's introduction,then its choice of channels will largely be influenced by:

McKesson Corporation is a wholesale company that sells healthcare products to pharmacies,hospitals,rehabilitation centers,and nursing homes.This is an example of _____ distribution.

The most typically used channel for industrial products is the _____ channel.

Refer to Taco Bell.While the preparation of the vegetables used in the food is often performed in-house,Taco Bell has chosen to use:

What kind of inputs are used in distribution resource planning?

Companies that use supply chain management techniques typically also use a push promotional strategy.

Canesta Co.has developed a virtual keyboard out of light to be used with cell phones and personal digit assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.If in choosing its channel,Canesta is most concerned about supplying the number of consumers who have expressed interest in such a device,then its choice of channels will largely be influenced by:

Refer to R.H.Kurt & Son.If Kurt wished to make sure its gunsmith service was profitable,it must consider:

A manufacturer may only produce one product,yet additional products may be required to actually use the first product.This creates a:

Horizontal conflict occurs among channel members on the same level,such as two or more different wholesalers or two or more different retailers that handle the same manufacturer's brands.

Refer to R.H.Kurt & Son.Customers at retail stores only want one rifle or one scope.They do not want to buy in the quantities the manufacturers need to sell.This _____ is overcome by the marketing channels.

Volvo,working with FedEx,set up a warehouse in Memphis with a complete stock of truck parts.A dealer needing a part for an emergency,phones a toll-free number,and the part is delivered by FedEx within 24 hours.This is an example of how manufacturers are using:

Another name for just-in-time production (JIT)is:

Which of the following statements about merchant wholesalers is true?

Companies wanting to sell to overseas markets are more likely to succeed with their own company-controlled sales force,rather than foreign intermediaries,when all of the following conditions are present EXCEPT:

Marketing channels make distribution simpler by reducing the number of transactions required to get products from manufacturers to consumers.This is called: