Exam 12: Marketing Channels and Supply Chain Management

The three basic functions a channel intermediary provides are transactional (including physical distribution and sorting),logistical (including research and financing),and facilitating (including contacting,promoting,negotiating,and risk taking).

Airways are faster,cheaper,and more dependable than railways

List and briefly describe the three main areas of importance in service distribution.

Transactional channel functions include all of the following activities EXCEPT:

Sewing machine retailers want to sell as many machines as possible in order to maximize profits,regardless of whether the piece is manufactured by Singer,Janome,or Husqvarna Viking.But the Singer manufacturer wants a certain sales volume and market share in each market.This situation can produce:

A discrepancy of _____ is the difference between the amount of product produced and the amount an end user wants to buy.

Distribution managers select different transportation modes based on several distinct criteria.List and briefly define five of these criteria,and name the best and worst transportation mode for each criteria.

McKesson Company provides healthcare products to pharmacies.For example,it purchases bandages,gauze,antibacterial cream,and ointments (or anything else you would need to treat a cut or scrape)from a variety of different manufacturers.Its goal is to provide each pharmacy with every item a customer might want to treat a cut.McKesson is aiding consumers by overcoming:

_____ occurs when products are distributed through unauthorized marketing channels.

Refer to Taco Bell.Taco Bell restaurants provide food and service to its customers.As a service provider,Taco Bell needs to:

Generally,_____ determine what type of intermediary a manufacturer should use:

The goal of any effective materials-handling system is to:

Describe contract logistics.How do contract logistics affect the efficient deployment of supply chain management?

Carter has taken a summer job working in the warehouse of a large manufacturing company.He overheard his supervisor talks about how the transportation system used by the company is no longer a "black hole." Explain to Carter what his supervisor is referring to.

What are the three factors affecting channel choice.Briefly discuss how each factor might influence a company to implement a direct channel of distribution.

Define channel power,channel control,channel leadership,and channel partnering.How are these four terms related?

Agents and brokers:

_____ use another manufacturer's already established channel and are used when the creation of marketing channel relationships may be expensive and time-consuming.

One important reason channel members are included between producers and end users is to overcome discrepancies.Name and briefly describe four discrepancies channel members overcome.

Refer to Taco Bell.Taco Bell appears to be moving toward _____ distribution to get its products to market.