Question 1

Channel conflict:

Accepted Answer

A)  always has an adverse effect on the members of the channel. 
B)  is not caused by ideological differences because such differences would prevent the members from ever operating as a channel. 
C)  is often caused by an inability of some channel members to keep up with the changing times. 
D)  can appear as either internal or external. 
E)  is described by none of these statements. 
A)  always has an adverse effect on the members of the channel. 
B)  is not caused by ideological differences because such differences would prevent the members from ever operating as a channel. 
C)  is often caused by an inability of some channel members to keep up with the changing times. 
D)  can appear as either internal or external. 
E)  is described by none of these statements.

Question 2

_____ coordinates and integrates all of the activities performed by channel members into a seamless process,from the source to the point of consumption,resulting in enhanced customer and economic value.

Accepted Answer

A)  Yield management 
B)  Channel power 
C)  Materials handling 
D)  Supply chain management 
E)  Physical distribution 
A)  Yield management 
B)  Channel power 
C)  Materials handling 
D)  Supply chain management 
E)  Physical distribution

Question 3

Honda uses just-in-time manufacturing to build its Odyssey minivans.Five companies that make component parts for the Honda Odyssey relocated to Alabama and states bordering Alabama when Honda announced plans to build a new Odyssey manufacturing plant in Alabama.This relocation in order to provide efficient delivery of goods indicates that Honda is a:

Accepted Answer

A)  channel captain 
B)  horizontal integrator 
C)  distribution champion 
D)  distribution ombudsman 
E)  demand maverick 
A)  channel captain 
B)  horizontal integrator 
C)  distribution champion 
D)  distribution ombudsman 
E)  demand maverick

Question 4

One major advantage of pipelines over other modes of transportation is:

Accepted Answer

A)  availability 
B)  points served 
C)  flexibility 
D)  speed 
E)  dependability 
A)  availability 
B)  points served 
C)  flexibility 
D)  speed 
E)  dependability

Question 5

Peachtree Windows has no windows in inventory waiting for someone to order them.It does not make a window until it is ordered.It is able to make 27,000 different window configurations and promises delivery in five working days because of the excellent relationships it has established with its suppliers.This partnering relationship that Peachtree Windows has established with its suppliers and contractors indicates the use of:

Accepted Answer

A)  supply chain management 
B)  yield management 
C)  channel networks 
D)  horizontal marketing channels 
E)  intensive distribution strategy 
A)  supply chain management 
B)  yield management 
C)  channel networks 
D)  horizontal marketing channels 
E)  intensive distribution strategy

Question 6

When Maggie purchased tickets to a Buddy Jewel concert on the Internet,it was an example of:

Accepted Answer

A)  single-sourcing distribution 
B)  one-way channelization 
C)  electronic distribution 
D)  mass customization 
E)  aggregated marketing 
A)  single-sourcing distribution 
B)  one-way channelization 
C)  electronic distribution 
D)  mass customization 
E)  aggregated marketing

Question 7

Canesta Co.has developed a virtual keyboard out of light to be used with cell phones and personal digit assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.What level of distribution intensity should the company use?

Accepted Answer

A)  exclusive 
B)  controlled 
C)  extensive 
D)  reciprocal 
E)  selective 
A)  exclusive 
B)  controlled 
C)  extensive 
D)  reciprocal 
E)  selective

Question 8

_____ provides time utility to buyers and sellers and aids manufacturers in managing supply and demand.

Accepted Answer

A)  Containerization 
B)  Distribution 
C)  Storage 
D)  Direct-sourcing 
E)  Temporal channelization 
A)  Containerization 
B)  Distribution 
C)  Storage 
D)  Direct-sourcing 
E)  Temporal channelization

Question 9

LeBlanc Pecan Company in Richmond,Texas,would like to expand to international markets,but it does not have the time or resources to spend on developing channels of distribution.The company should consider a(n):

Accepted Answer

A)  industrial distributor 
B)  franchising system 
C)  reverse channel 
D)  strategic channel alliance 
E)  channel cooperative 
A)  industrial distributor 
B)  franchising system 
C)  reverse channel 
D)  strategic channel alliance 
E)  channel cooperative

Question 10

Marketing channels perform all of the following logistical activities EXCEPT:

Accepted Answer

A)  sorting 
B)  storing 
C)  grading 
D)  risk-taking 
E)  assorting products into homogeneous or heterogeneous collections 
A)  sorting 
B)  storing 
C)  grading 
D)  risk-taking 
E)  assorting products into homogeneous or heterogeneous collections

Question 11

Supply chain management:

Accepted Answer

A)  is a physical flow process 
B)  is customer-driven 
C)  provides enhanced customer and economic value 
D)  plays the role of communicator of customer demand 
E)  is accurately described by all of these statements 
A)  is a physical flow process 
B)  is customer-driven 
C)  provides enhanced customer and economic value 
D)  plays the role of communicator of customer demand 
E)  is accurately described by all of these statements

Question 12

Which of the following manufacturers most likely uses intensive distribution?

Accepted Answer

A)  Coca-Cola,a manufacturer of soft drinks and bottled water 
B)  Cannondale,a manufacturer of sportswear 
C)  Lenox,a manufacturer of fine china 
D)  Sauder,a manufacturer of furniture 
E)  Schwinn,a manufacturer of bicycles 
A)  Coca-Cola,a manufacturer of soft drinks and bottled water 
B)  Cannondale,a manufacturer of sportswear 
C)  Lenox,a manufacturer of fine china 
D)  Sauder,a manufacturer of furniture 
E)  Schwinn,a manufacturer of bicycles

Question 13

The Canadian lobster harvest requires special handling coupled with rapid transportation to ensure the cargo reaches destinations alive.The favored transportation mode would be:

Accepted Answer

A)  air 
B)  water 
C)  truck 
D)  pipeline 
E)  rail 
A)  air 
B)  water 
C)  truck 
D)  pipeline 
E)  rail

Question 14

Which of the following are examples of facilitating functions performed by wholesaling intermediaries?

Accepted Answer

A)  sorting and storing 
B)  risk-taking and promotion 
C)  assorting,accumulating,grading,and allocating 
D)  researching and financing 
E)  financial management and storing 
A)  sorting and storing 
B)  risk-taking and promotion 
C)  assorting,accumulating,grading,and allocating 
D)  researching and financing 
E)  financial management and storing

Question 15

Residents of Sobarro,New Mexico live in an isolated area of the state.Residents must travel two hours to receive medical treatment.Luckily,a physician has just opened a new practice in Sobarro.In this case,the physician has overcome service discrepancies by opening an office close to consumers.

Accepted Answer

A) True 
 B)False

Question 16

_____ includes managing the movement of raw materials and parts from their sources to production sites,managing the movement of materials,semi-finished,and finished products within and among plants,warehouses,and distribution centers,as well as the planning and coordinating of the physical distribution of finished goods to intermediaries and final buyers.

Accepted Answer

A)  Disintermediation 
B)  Logistics 
C)  Materials handling 
D)  Intermodal transportation 
E)  Contract logistics 
A)  Disintermediation 
B)  Logistics 
C)  Materials handling 
D)  Intermodal transportation 
E)  Contract logistics

Question 17

Both water transportation costs and transit speed are low when compared with any other transportation mode.

Accepted Answer

A) True 
 B)False

Question 18

Retailers and merchant wholesalers are examples of intermediaries that:

Accepted Answer

A)  take title to a product 
B)  create temporal and spatial discrepancies 
C)  use consumer promotions 
D)  do not benefit from any economies of scale 
E)  are accurately described by all of these statements 
A)  take title to a product 
B)  create temporal and spatial discrepancies 
C)  use consumer promotions 
D)  do not benefit from any economies of scale 
E)  are accurately described by all of these statements

Question 19

The growers of Vidalia onions have determined that their chief priority for choosing a transportation mode within the United States is transit time.However,this must be tempered by practical cost considerations.In light of these considerations,Vidalia onion growers should use _____ to ship its onions.

Accepted Answer

A)  railroads 
B)  motor carriers 
C)  airplanes 
D)  water transportation 
E)  pipelines 
A)  railroads 
B)  motor carriers 
C)  airplanes 
D)  water transportation 
E)  pipelines

Question 20

Horizontal channel conflict occurs most often when manufacturers practice:

Accepted Answer

A)  multiple distribution 
B)  trade loading 
C)  value-added pricing 
D)  exclusive distribution 
E)  channel partnering 
A)  multiple distribution 
B)  trade loading 
C)  value-added pricing 
D)  exclusive distribution 
E)  channel partnering

Channel conflict:

_____ coordinates and integrates all of the activities performed by channel members into a seamless process,from the source to the point of consumption,resulting in enhanced customer and economic value.

One major advantage of pipelines over other modes of transportation is:

When Maggie purchased tickets to a Buddy Jewel concert on the Internet,it was an example of:

_____ provides time utility to buyers and sellers and aids manufacturers in managing supply and demand.

LeBlanc Pecan Company in Richmond,Texas,would like to expand to international markets,but it does not have the time or resources to spend on developing channels of distribution.The company should consider a(n):

Marketing channels perform all of the following logistical activities EXCEPT:

Supply chain management:

Which of the following manufacturers most likely uses intensive distribution?

The Canadian lobster harvest requires special handling coupled with rapid transportation to ensure the cargo reaches destinations alive.The favored transportation mode would be:

Which of the following are examples of facilitating functions performed by wholesaling intermediaries?

Residents of Sobarro,New Mexico live in an isolated area of the state.Residents must travel two hours to receive medical treatment.Luckily,a physician has just opened a new practice in Sobarro.In this case,the physician has overcome service discrepancies by opening an office close to consumers.

Both water transportation costs and transit speed are low when compared with any other transportation mode.

Retailers and merchant wholesalers are examples of intermediaries that:

Horizontal channel conflict occurs most often when manufacturers practice:

An Overview of Marketing

Strategic Planning for Competitive Advantag

Social Responsibility, ethics, and the Marketing Environment

Developing a Global Vision27

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Internet Marketing

Customer Relationship Management

Filters

Exam 12: Marketing Channels and Supply Chain Management

Channel conflict:

_____ coordinates and integrates all of the activities performed by channel members into a seamless process,from the source to the point of consumption,resulting in enhanced customer and economic value.

One major advantage of pipelines over other modes of transportation is:

When Maggie purchased tickets to a Buddy Jewel concert on the Internet,it was an example of:

_____ provides time utility to buyers and sellers and aids manufacturers in managing supply and demand.

LeBlanc Pecan Company in Richmond,Texas,would like to expand to international markets,but it does not have the time or resources to spend on developing channels of distribution.The company should consider a(n):

Marketing channels perform all of the following logistical activities EXCEPT:

Supply chain management:

Which of the following manufacturers most likely uses intensive distribution?

The Canadian lobster harvest requires special handling coupled with rapid transportation to ensure the cargo reaches destinations alive.The favored transportation mode would be:

Which of the following are examples of facilitating functions performed by wholesaling intermediaries?

Residents of Sobarro,New Mexico live in an isolated area of the state.Residents must travel two hours to receive medical treatment.Luckily,a physician has just opened a new practice in Sobarro.In this case,the physician has overcome service discrepancies by opening an office close to consumers.

Both water transportation costs and transit speed are low when compared with any other transportation mode.

Retailers and merchant wholesalers are examples of intermediaries that:

Horizontal channel conflict occurs most often when manufacturers practice:

An Overview of Marketing

Strategic Planning for Competitive Advantag

Social Responsibility, ethics, and the Marketing Environment

Developing a Global Vision27

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Internet Marketing

Customer Relationship Management

Filters