Exam 3: Social Responsibility, ethics, and the Marketing Environment

Which of the following statements describes how terrorism influences marketing activities?

Morals are rules people develop as a result of cultural values and norms.

Corporate social responsibility:

The _____ is the federal government agency charged with enforcing regulations against selling and distributing adulterated,misbranded,or hazardous products of a specific type.

In 2003,Hispanics overtook African-Americans to become America's largest minority group.

Which of the following statements best describes the typical target market?

What is apparently the most difficult external variable for marketing managers to forecast,influence,or integrate into marketing plans?

When the Federal Trade Commission (FTC)uses the term restitution,it means:

For a period of months in 2004,Birch Telecommunications donated $10 to the Humane Society on behalf of each new business customer that signed on with the service.This sort of program indicates the company was operating at a(n)_____ responsibility level.

The Federal Trade Commission (FTC)has many regulatory powers that govern the action of persons and corporations.Name and briefly describe four FTC powers.

Sometimes the Federal Trade Commission (FTC)will require an advertiser to reveal in its advertisements additional information about the products being promoted.This is to clarify statements that the FTC believes may be misleading or unfairly presented to consumers.This practice is called:

When income is high relative to the cost of living,consumers______.

You are a young entrepreneur who has recently received a multi-million dollar research grant for improving life in the United States.Discuss the difference between basic and applied research,and give specific examples of each type of research your new company will conduct.

Most businesspeople exhibit preconventional morality.

Argus Finnian is a calculating,self-centered salesperson.He never engages in relationship marketing.He looks on any sales situation as a "win-lose" situation,and he believes that any legal method he can use is justified when he wins.Finnian is most likely at the _____ stage of ethical development.

Research that attempts to expand the frontiers of knowledge rather than solving a specific,pragmatic problem is called:

The most difficult external variable for marketing managers to forecast or influence would be _____ factors.

Early in the 21st century,girls between the ages of 8 and 15 were one of the growing markets for high-end shoe manufacturers.Now these young women girls are suffering with grown-up foot problems that once only affected women over 50.These young women who now are experiencing problems because they wanted to be fashionable when they were much younger are members of:

The growth of dual-income families has resulted in:

A(n)_____ is the practice of choosing goods and services that meet one's diverse needs and interests rather than conforming to a single,traditional lifestyle.