Exam 3: Social Responsibility, ethics, and the Marketing Environment

Marketers can control the external environment in which their organizations operate.

Like many other businesses,3M Corporation has developed a formal,written guideline to help marketing managers and employees make better ethical decisions.This document is a:

A human resources manager is creating a code of ethics for the employees of the cruise line she works for.Which of the following is NOT an ethics principle she should keep in mind as she creates this code?

Frito-Lay is considered the king of the salty snack industry with its distribution network of 42 plants,12,800 delivery people,and more than 900 tractor trailers formed into a retail delivery powerhouse.Smaller manufacturers of salty snacks find that monitoring the activities of Frito-Lay is an effective way to monitor the _____ factors within their external environments.

When the FTC issues a final directive to a firm to stop engaging in an activity the FTC considers illegal,this directive is a(n):

One component of the external environment that marketing managers must understand and react to is the economic environment.Briefly describe the four economic areas of greatest concern to U.S.marketers and the marketing implications of trends in these four areas.

SCENARIOS Virtual Impregnation Kristen Clingan's boyfriend had never even mentioned marriage when she received an e-mail announcing her boyfriend had e-impregnated her.The e-mail from www.bunintheoven.com included a positive pregnancy "test" and was followed by a half dozen subsequent messages,including the audio file of the baby's heartbeat and the ultrasound image.The whole process took three months and cost $29.95.At the end of the virtual pregnancy,she received a mug bearing the newborn's photograph.Virtual impregnation is the brainchild of Adam Corsi.He sees the virtual impregnation as a good conversation starter for topics that may not have been broached by a couple before. -Refer to Dateline NBC and GM.By admitting its error and providing a formal apology,NBC achieved which level of the pyramid of corporate social responsibility?

Inflation is a general rise in prices with a corresponding increase in wages,which results in decreased purchasing power.

_____ factors are the environmental factors concerned with the changes in people's values,lifestyles,and family roles.

Many people in the United States choose to drink light beer because Americans value thin and fit bodies.In Europe,light beers have had little success because flavor is valued more highly.For international beer manufacturers,this difference illustrates how _____ influence marketing.

The pyramid of corporate social responsibilities contains all of the following components EXCEPT:

Because the Lifetime Movie Network is targeting young women with its new movie Latchkey Kids on the Run,its movie is obviously directed toward cohort generations.

For every home built by Habitat for Humanity,Whirlpool Corporation has given and continues to give free kitchen appliances to the deserving family.After giving the appliances with no promotion,Whirlpool began using the donation in its advertising campaigns.Is this unethical behavior according to the pyramid of social responsibility?

For every home built by Habitat for Humanity,Whirlpool Corporation has given and continues to give free kitchen appliances to the deserving family.This donation of appliances is an example of how companies assume their:

Hildy Garth is a sales manager for Chez Ami,a company that sells classic high-end priced children's apparel through party plans.She is very concerned about making sure her salespeople understand the importance of treating each customer fairly and developing long-term relationships with them.She asks that before a sale is made,the salesperson should make sure customers can afford the clothing and are not buying due to social pressures.Garth is most likely at the _____ stage of ethical development.

Champion Lyte is a sugar-free sports drink designed to replenish electrolytes lost during activity or illness.Since the product was designed primarily for diabetics,health care professionals who treat diabetics would be the product's primary target market.

Coolsavings.com is one of the largest on-line distributors of in-store coupons,sales announcements,and mail-in rebates offered by national retailers and Internet commerce sites.Its marketing department keeps track of current external environmental changes.Although some information is relatively easy to collect,analyzing and forecasting _____ is extremely difficult,and it is the most important factor for a company to understand.

Girls between the ages of 8 and 15 are one of the growing markets for high-end shoe manufacturers,and podiatrists say the trend is leading to many stylish young girls with grown-up foot problems.Shoe manufacturers who develop and market shoes to this group are not operating at a _____ responsibility level.

Many marketers have created enduring stereotypes about older adults.Which of the following statements most accurately describes older consumers?

Miracle Sealant Company is a business that makes and sells environmentally-safe products to preserve the beauty of tile and stone used on floors,in bathrooms,and for kitchen countertops.Assume Miracle Sealant is operating in an economic recession.What three marketing strategies can it use to survive this decline in economic activity? Give examples of specific actions the company can take for each of the strategies.