Exam 3: Social Responsibility, ethics, and the Marketing Environment

Describe inflation and recession.Present a marketing strategy that would allow a company to continue operating in an inflationary period and in a recessionary period.

Which of the following statements about the theory of sustainability is true?

_____ is the concern of business for the long-range welfare of both the company and its relationships to the society within which it operates.

Marketing managers cannot control ____,but they can at times influence it.

_____ is measured by comparing the relative cost of a standard of goods and services in different geographic areas.

Marketing managers create a marketing mix of product,place,promotion,and price strategies aimed at a target market.While managers can control the mix,they cannot control the elements in the external environment that continually mold and reshape the target market.List six variables of the external environment that are not directly under the control of marketing managers.

When a company engages in _____,it is implementing strategies that attempt to shape the external environment in which it operates.

Which of the following events has had a greater effect on marketing than any other social change?

The large group of people in the United States who were born between 1946 and 1964 are known as:

A recent study of marketing professionals found their ethical judgments were influenced by several factors.List four of these factors.How do these factors contribute to the ethical environment of a marketing organization?

Social factors in the marketing environment influence the products people buy,the prices paid for products,the effectiveness of specific promotions,and how,where,and when people expect to purchase products.

What is Generation X? How do Generation X values influence marketing? What are the two subgroups of baby boomers? How do baby boomer values influence marketing?

U.S.companies excel at applied research and are weak when it comes to basic research.

SCENARIOS Virtual Impregnation Kristen Clingan's boyfriend had never even mentioned marriage when she received an e-mail announcing her boyfriend had e-impregnated her.The e-mail from www.bunintheoven.com included a positive pregnancy "test" and was followed by a half dozen subsequent messages,including the audio file of the baby's heartbeat and the ultrasound image.The whole process took three months and cost $29.95.At the end of the virtual pregnancy,she received a mug bearing the newborn's photograph.Virtual impregnation is the brainchild of Adam Corsi.He sees the virtual impregnation as a good conversation starter for topics that may not have been broached by a couple before. -Refer to Dateline NBC and GM.NBC apologized and concluded that "unscientific demonstrations should have no place in hard news stories at NBC.That's our new policy." This new policy should be incorporated into NBC's:

Which of the following statements about Generation X is true?

_____ is the idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunities to build profit and help the world at the same time.

The _____ is an agency that prevents the use of unfair methods of competition in commerce.

Hewlett Packard is currently investing $1 billion to bring tele-medicine and e-learning to 1,000 villages in the developing world which have only limited medical facilities and educational opportunities.Not only is this good business,it is also:

SCENARIOS Virtual Impregnation Kristen Clingan's boyfriend had never even mentioned marriage when she received an e-mail announcing her boyfriend had e-impregnated her.The e-mail from www.bunintheoven.com included a positive pregnancy "test" and was followed by a half dozen subsequent messages,including the audio file of the baby's heartbeat and the ultrasound image.The whole process took three months and cost $29.95.At the end of the virtual pregnancy,she received a mug bearing the newborn's photograph.Virtual impregnation is the brainchild of Adam Corsi.He sees the virtual impregnation as a good conversation starter for topics that may not have been broached by a couple before. -Refer to Virtual Impregnation.Virtual Impregnation is designed for people who are in long-term relationships that seem to be either evolving slowly or not at all.This group represents the company's:

Which of the following strategies is appropriate for a marketer to use during a time of economic recession?