Exam 3: Social Responsibility, ethics, and the Marketing Environment

The competitive environment of a business encompasses the number of competitors the firm must face,the relative size of the competitors,regulatory agencies,and the degree of interdependence within the industry.

When many consumers think of adhesives,they think of 3M because it makes so many times of adhesives used in the home.However,the world's largest adhesive producer is Henkel Consumer Adhesive,maker of Loctite and Duct tape.3M and Henkel are part of each other's _____ environment

In the future,electrical power may come from quantum nucleonics,a form of nuclear power that produces no residual radiation.The ability to use this form of power will require equipment adaptations,but it will solve the world's need for clean and efficient power.Companies that replace inefficient sources of power with quantum nucleonics only after they are required to by the Environmental Protection Agency (EPA)are operating at a(n)_____ responsibility level.

Why has the component lifestyle of many of today's consumers proven to be such a challenge to marketers?

Which of the following statements describes how terrorism influences marketing activities?

One of the favorite foods in Thailand is shark fin soup.A San Francisco-based organization claimed the soup made by its leading producer contained mercury poison.As a result,sales for this company plummeted.The popularity of this soup in Thailand represents a(n)______ factor while claims of mercury poisoning relate to lax enforcement of environmental protection and consumer protection regulations by the Thai government,a(n)_____ factor.

Which of the following factors does NOT tend to influence ethical decision making and judgments?

What is the CPSC? How does it affect marketing?

A general rise in prices of goods and services resulting in decreased purchasing power is called:

SCENARIOS Virtual Impregnation Kristen Clingan's boyfriend had never even mentioned marriage when she received an e-mail announcing her boyfriend had e-impregnated her.The e-mail from www.bunintheoven.com included a positive pregnancy "test" and was followed by a half dozen subsequent messages,including the audio file of the baby's heartbeat and the ultrasound image.The whole process took three months and cost $29.95.At the end of the virtual pregnancy,she received a mug bearing the newborn's photograph.Virtual impregnation is the brainchild of Adam Corsi.He sees the virtual impregnation as a good conversation starter for topics that may not have been broached by a couple before. -Refer to Virtual Impregnation.Describing couples that participate in a virtual pregnancy as professionals between the ages of 25 to 34 who earn at least $50,000 annual income uses _____ characteristics.

SCENARIOS Virtual Impregnation Kristen Clingan's boyfriend had never even mentioned marriage when she received an e-mail announcing her boyfriend had e-impregnated her.The e-mail from www.bunintheoven.com included a positive pregnancy "test" and was followed by a half dozen subsequent messages,including the audio file of the baby's heartbeat and the ultrasound image.The whole process took three months and cost $29.95.At the end of the virtual pregnancy,she received a mug bearing the newborn's photograph.Virtual impregnation is the brainchild of Adam Corsi.He sees the virtual impregnation as a good conversation starter for topics that may not have been broached by a couple before. -Refer to Virtual Impregnation.Innovations in the _____ environment are most responsible for the success of Corsi's Web site.

Field Entertainment was given the task of distilling 75 years of Disney Magic into a two-hour show.While the task was formidable,the company described the results as multi-generational (meaning that the newly created show appeals to children,parents,and grandparents).Field Entertainment relied heavily on _____ factors to develop a new show that would be appreciated by potential audiences.

According to the text,older consumers in America:

Corporate social responsibility is defined as the:

You are an ethics consultant,and a group of managers have asked you for some guidelines to determine the ethicality of a decision.You tell the managers that one cannot guarantee the rightness of a decision,but a checklist can improve the chances of a decision being ethical.What are six questions you would tell the managers to put on this checklist?

The _____ Act requires large companies to notify the government of their intent to merge.

How can managers understand the external environment? Give an example of an opportunity and a threat that environmental scanning might identify for a suntan lotion company.

In the future,electrical power may come from quantum nucleonics,a form of nuclear power that produces no residual radiation.The ability to use this form of power will require equipment adaptations,but it will solve the world's need for clean and efficient power.When quantum nucleonics is developed,it will be an example of how _____ factors can affect an organization.

Colorific is a relatively new competitor for Crayola coloring products.In September,the _____ for Colorific products is people buying school supplies.

Which of the following statements about Generation Y is true?