Exam 3: Social Responsibility, ethics, and the Marketing Environment

Champion Lyte is a sugar-free sports drink.In developing the new product,its manufacturer thoroughly studied the legal restrictions on the drink's ingredients,packaging,manufacturing,and labeling and has abided by all such restrictions.In this way,the manufacturer of Champion Lyte drinks conducted its examination of all political and legal factors that might affect the product's marketing.

Factors,such as interest rates,inflation,and consumer income that influence the marketing environment,are called _____ factors.

Keily Royale is opening a flamboyant decorating service in an affluent Sacramento neighborhood.Market research reveals that most of her customers are baby boomers with above-average incomes (because they are often dual-career couples).Royale appears to be aware of how this group cherishes:

The scientists at Motorola want to create Iridium,a constellation of 66 satellites that will offer telephone service anywhere on the globe.This is an example of:

When planning marketing strategies during times of inflation,marketers must be aware that inflation causes consumers to:

Consumers today do not necessarily fit into traditional stereotypes,but may instead choose products and services that meet a variety of needs.Such diverse purchasing habits reflect component lifestyles.

SCENARIOS Virtual Impregnation Kristen Clingan's boyfriend had never even mentioned marriage when she received an e-mail announcing her boyfriend had e-impregnated her.The e-mail from www.bunintheoven.com included a positive pregnancy "test" and was followed by a half dozen subsequent messages,including the audio file of the baby's heartbeat and the ultrasound image.The whole process took three months and cost $29.95.At the end of the virtual pregnancy,she received a mug bearing the newborn's photograph.Virtual impregnation is the brainchild of Adam Corsi.He sees the virtual impregnation as a good conversation starter for topics that may not have been broached by a couple before. -Refer to Virtual Impregnation.The willingness of couples to participate in this virtual pregnancy results from a fear of making a mistake and not being ready for a baby.The environmental factors most responsible for the company's success are:

SCENARIOS Virtual Impregnation Kristen Clingan's boyfriend had never even mentioned marriage when she received an e-mail announcing her boyfriend had e-impregnated her.The e-mail from www.bunintheoven.com included a positive pregnancy "test" and was followed by a half dozen subsequent messages,including the audio file of the baby's heartbeat and the ultrasound image.The whole process took three months and cost $29.95.At the end of the virtual pregnancy,she received a mug bearing the newborn's photograph.Virtual impregnation is the brainchild of Adam Corsi.He sees the virtual impregnation as a good conversation starter for topics that may not have been broached by a couple before. -Refer to Virtual Impregnation.One problem facing Corsi was the potential that one of the women who received the e-mail would sue the sender as well as the Web site for sexual harassment.Such concerns are part of the _____ environment.

Laws and regulations of various governments and their ongoing development and change are an example of _____ factors and are part of all organizations' external environment.

Every night Universal Studios Japan hosts a fireworks display.The theme park recently came under government investigation when allegations were made that the park was detonating more than 50 pounds of explosives in its nightly fireworks displays.In the small nation,the use of explosives is stringently controlled.This is an example of how _____ factors can influence a business.

A Southern town where all the residents are either African Americans or whites and who can trace their ancestors' arrivals in the community back at least four generations is an example of a:

Terrorism has a profound effect on American business and commerce worldwide.

One of the favorite foods in Thailand is shark fin soup.A San Francisco-based organization claimed the soup made by its leading producer contained mercury poison,yet the leading producer of shark fin soup wanted to continue selling the soup because it believes it has a responsibility to its investors to be profitable.This indicates that the soup manufacturer was operating at a(n)_____ responsibility level.

Which of the following is NOT a demographic characteristic of a population?

Marketers can best reach Generation Y members through television and magazine advertising.

SCENARIOS Virtual Impregnation Kristen Clingan's boyfriend had never even mentioned marriage when she received an e-mail announcing her boyfriend had e-impregnated her.The e-mail from www.bunintheoven.com included a positive pregnancy "test" and was followed by a half dozen subsequent messages,including the audio file of the baby's heartbeat and the ultrasound image.The whole process took three months and cost $29.95.At the end of the virtual pregnancy,she received a mug bearing the newborn's photograph.Virtual impregnation is the brainchild of Adam Corsi.He sees the virtual impregnation as a good conversation starter for topics that may not have been broached by a couple before. -Refer to Dateline NBC and GM.When people tune in to a television news show,they expect to be told the truth about events covered on the news.The moral principles or values that should generally govern the conduct of the news media are called:

As technology continues to offer more different methods for shopping on the Internet,manufacturers and traditional retailers are finding themselves in direct competition with each other.In this case,unless marketing managers understand _____,manufacturers and retailers cannot intelligently plan for the future.

The external environment:

When writing codes of ethics,businesses must ensure their codes deal with every possible situation.

More and more U.S.citizens are enjoying _____,a piecing together of a variety of interests,products,and services,and are not conforming to traditional stereotypes.