Exam 3: Social Responsibility, ethics, and the Marketing Environment

While a single firm cannot control the elements in the external environment,a firm can sometimes influence that environment.

In Asia,Procter & Gamble (P&G)discovered that consumers like to experiment with different brands of shampoos,so most shoppers shy away from the family-size bottles so popular with Americans.Now most of the shampoo the company sells in the Far East is packaged in single-use sachets.P&G responded to _____ factors when it changed its Asian packaging.

Marketers need a thorough understanding of the laws established by the federal government,state governments,and regulatory agencies.

SCENARIOS Virtual Impregnation Kristen Clingan's boyfriend had never even mentioned marriage when she received an e-mail announcing her boyfriend had e-impregnated her.The e-mail from www.bunintheoven.com included a positive pregnancy "test" and was followed by a half dozen subsequent messages,including the audio file of the baby's heartbeat and the ultrasound image.The whole process took three months and cost $29.95.At the end of the virtual pregnancy,she received a mug bearing the newborn's photograph.Virtual impregnation is the brainchild of Adam Corsi.He sees the virtual impregnation as a good conversation starter for topics that may not have been broached by a couple before. -Refer to Indian Restaurant.The success of Jambulingham's restaurant is most closely related to:

Every night Universal Studios Japan hosts a fireworks display.The theme park recently came under government investigation when allegations were made that the park was detonating more than 50 pounds of explosives in its nightly fireworks displays.(No more than 50 pounds can be located at one site at a time.)Discovering a way to produce grand fireworks displays with smaller amounts of explosives would require:

In the future,electrical power may come from quantum nucleonics,a form of nuclear power that produces no residual radiation.The ability to use this form of power will require equipment adaptations,but it will solve the world's need for clean and efficient power.Companies that replace inefficient sources of power with quantum nucleonics before any government mandates to do so will be operating at a(n)_____ responsibility level.

SCENARIOS Virtual Impregnation Kristen Clingan's boyfriend had never even mentioned marriage when she received an e-mail announcing her boyfriend had e-impregnated her.The e-mail from www.bunintheoven.com included a positive pregnancy "test" and was followed by a half dozen subsequent messages,including the audio file of the baby's heartbeat and the ultrasound image.The whole process took three months and cost $29.95.At the end of the virtual pregnancy,she received a mug bearing the newborn's photograph.Virtual impregnation is the brainchild of Adam Corsi.He sees the virtual impregnation as a good conversation starter for topics that may not have been broached by a couple before. -Refer to Indian Restaurant.Jambulingham is developing a marketing plan that must cover the first five years of the restaurant's business.He must be sure to consider which of the following uncontrollable factors in his plan?

A period of economic activity when income,production,and employment tend to fall,reducing overall demand,is called:

Ruth is a mother of two,loves to travel,is a member of a book club,enjoys jogging,likes to wear the latest fashions,and is a police officer.All of these diverse needs and interests influence her choice of the goods and services she buys.Ruth has a:

Quaker Oats and other cereal manufacturers have developed what they call "breakfast-with-one-hand" products,which are breakfast bars and drinks that can be consumed on the way to work without leaving any mess.This type of food that can be eaten on the go is largely the result of changes in _____ factors.

A multicultural society is characterized by:

An organization is not completely at the mercy of the external environmental.Give an example how a whiskey distillery might use environmental management.

Japanese law prohibits more than 50 pounds of explosive be stored at any site in the nation.Every night Universal Studios Japan hosts a fireworks display.The theme park recently came under government investigation when allegations were made that the park was detonating more than 50 pounds of explosives in its nightly fireworks displays.If the allegations are true,then Universal Studios Japan is not operating at a(n)_____ responsibility level.

Which of the following statements describes ethics?

A _____ is a defined group that managers feel is most likely to buy a firm's product.

Scientists are researching the possibility of computer-aided telekinesis with the idea that some day your brain will be linked with a computer,similar to the brain-plug interfaces used in the movie,The Matrix.This is an example of _____ because scientists are not engaged in solving any specific,pragmatic problem.

Consumers born between 1965 and 1978 form a group called:

The foundation for the pyramid of corporate social responsibility is philanthropic responsibility.

SCENARIOS Virtual Impregnation Kristen Clingan's boyfriend had never even mentioned marriage when she received an e-mail announcing her boyfriend had e-impregnated her.The e-mail from www.bunintheoven.com included a positive pregnancy "test" and was followed by a half dozen subsequent messages,including the audio file of the baby's heartbeat and the ultrasound image.The whole process took three months and cost $29.95.At the end of the virtual pregnancy,she received a mug bearing the newborn's photograph.Virtual impregnation is the brainchild of Adam Corsi.He sees the virtual impregnation as a good conversation starter for topics that may not have been broached by a couple before. -Refer to Indian Restaurant.Describing the market for Jambulingham 's new restaurant in terms of ages of the members of its target market,is referring to _____ characteristics.

The Michigan State Legislature tried to pass a bill requiring concert promoters and venue operators to print parental warnings on tickets and advertisements for concerts and shows by performers whose recordings have already been given content advisory labels.Promoters and venue operators prevented the passage of this bill that would have required them to make value judgments that they felt ill-equipped to make.The concert promoters and venue operators engaged in: