Exam 3: Social Responsibility, ethics, and the Marketing Environment

Ashley Kreeger is the director of marketing for a company that operates several assisted-living centers.The company is developing a marketing plan that must cover the next five years of business.Kreeger must be sure she considers which of the following uncontrollable factors in her plan?

SCENARIOS Virtual Impregnation Kristen Clingan's boyfriend had never even mentioned marriage when she received an e-mail announcing her boyfriend had e-impregnated her.The e-mail from www.bunintheoven.com included a positive pregnancy "test" and was followed by a half dozen subsequent messages,including the audio file of the baby's heartbeat and the ultrasound image.The whole process took three months and cost $29.95.At the end of the virtual pregnancy,she received a mug bearing the newborn's photograph.Virtual impregnation is the brainchild of Adam Corsi.He sees the virtual impregnation as a good conversation starter for topics that may not have been broached by a couple before. -Refer to Dateline NBC and GM.NBC felt that it had an obligation to its viewers to warn them about the possible defects in GM pickup trucks.NBC is operating on a level of:

The higher your _____,the higher your purchasing power:

Many companies have found that issuing a policy on ethical behavior is the only action necessary to ensure that employees will comply with expected standards.

Zimmer Centralpulse is the world's largest producer of replacement hips and knees for orthopedic surgery.It has developed a new sturdier joint that will extend the life of the average replacement joint by five years.This longer-lasting joint resulted from:

Which of the following statements about the creation of a code of ethics is true?

_____ is a governmental body that has the power to prescribe mandatory safety standards for almost all products consumers use.

Ephenia Moore is a district attorney in Vermont.She is also a certified scuba diver,published poet,and a single parent.Her other interests include sewing,scrapbooking,and square dancing.Marketers would categorize Moore as:

Assume you are in charge of the politically-mandated process of converting the economy of a developing African nation from state-controlled to market-driven business ventures.Your ability to control _____ will most likely determine the future success of the country and its government.

_____ is the primary determinant of a person's earnings.

Define multiculturalism and discuss its impact on the marketing function.

Tyrone Michaelson purchased a pressure cooker.The first time Michaelson used the cooker,it exploded.The hot liquid contents burned 30 percent of his body.He has determined that the incident was the result of poor design steam regulator,and he would like to lodge a complaint about the cooker's deficiency.To which federal agency should he complain?

Some consumers accused Juno Internet service provider of making it "unreasonably difficult for them to cancel its so-called 'free' trial period for its Premium Internet Service." The Internet service provider failed to notify customers that it would only allow cancellations through a single,unpublished telephone number.Which federal agency would have jurisdiction over this deceptive and misleading advertising?

Tameiko Rosario purchased a crib that collapsed and injured her son even though she had following the followed its manufacturer's instructions completely.She believes the crib has a faulty design.Rosario should voice her concerns to the Federal Trade Commission (FTC).

Which of the following sayings best describes how people with conventional morality act?

The main product for Zamperla Industries is gondola cars for amusement park rides and ski lifts.Its marketing department constantly monitors trends in the external environment that might affect the firm.Which economic factor may pose a major new threat to this company?

In the past,foreign firms penetrated U.S.markets by concentrating on _____,but today the emphasis has been switched to product _____.

The study of people's vital statistics,such as their ages,births,deaths,and locations,is called:

An obese man in New York sued McDonald's,Burger King,Wendy's,and KFC because he claims the fast-food giants caused his diabetes and other health problems.The suit is an example of a problem caused by competitive factors.

_____ are strongly attached to technology,tend to be skeptical consumers,and demand the latest fashion trends in record time.