Exam 13: Retailing

SCENARIOS Diaz John Diaz immigrated to Tallahassee from Cuba in the 1980s.He set up a coffee shop called Diaz in a small upper middle class neighborhood.It rapidly became popular because of the wonderful coffee it brewed.Soon Diaz was selling the finest coffees from around the world,plus coffee-making necessities such as grinders and brewers.Within ten years,Diaz was operating a lucrative mail-order business in addition to his coffee shop. Upon entering the shop,the first thing the customer sees is a countertop crowded with all of the machinery needed for making a perfect cup of coffee.Marble-topped tables are set in cozy nooks with overstuffed chairs.Bookshelves on one wall hold books about coffee for patrons to read while they sip.The smell is intoxicating to a real coffee lover.Coffee drinkers can take home a pound when they leave.The store carries all types of coffee from $300 per pound Kopi Luwak from Sumatra to Brazilian Cerrado for $8 a pound. -Refer to Wawa.The decision to allow customers to create their own coffee drinks would be a part of Wawa's:

A _____ is an off-price retailer that is owned and operated by a manufacturer and carries one line of merchandise--its own.

Data mining:

Supermarkets are self-service retailers that specialize in food and food products although many now carry nonfood items as well.

Define retailing.Name two ways that retailing affects United States citizens.

To counter decreasing sales,U.S.direct sales retailers are:

The number of different varieties of scented soaps carried by The Beauty Shoppe refers to the store's:

Roland LaFarge owns an appliance store where he also sells bird feeders,tools,electrical and plumbing supplies,collectible figurines,homemade candy,and greeting cards,as well as wall paint.LaFarge uses multibrand merchandising.

Which of the following environmental trends is most directly influencing supermarket operations?

According to the text,one way supermarkets establish long-term relationships with their customers is to:

A typical discount store competes by carrying a limited line of high-turnover,high-margin goods.

______ are large,departmentalized,self-service retailers that specialize in wide assortments of foodstuffs and a few nonfood items.

Manufacturers of Pampered Chef kitchen equipment and Longaberger baskets utilize party plan selling.The sales transactions usually occur in a home setting.This form of nonstore retailing is called:

The _____ at a Dillard's department store selects the merchandise for his or her department and is often responsible for the promotion and for personnel in that department.

Telemarketing can consist of either unsolicited _____ sales calls,or _____ sales calls,which allow companies to receive orders through toll-free telephone numbers.

Les Ailes de la Mode is a Quebec retailer that wants to portray an image of quality to help reinforce its prestige image.The key element in this store's positioning strategy and classification would be:

Which of the following statements about freestanding stores is true?

The Mad Stencilist has decided to demonstrate how to use its products to create custom gift tags on a local cable television channel and encourage shoppers to call a toll-free number to purchase the merchandise with a credit card.This form of retailing is called a(n):

Which of the following provides the most likely reason to explain why Ingall's supermarkets sell planters,lawn furniture,and baking utensils as well as food products?

Color can be used by retailers to create a mood or focus customer attention on a particular product.