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According to the Text,one Way Supermarkets Establish Long-Term Relationships with Their

Question 130

Multiple Choice

According to the text,one way supermarkets establish long-term relationships with their customers is to:


A) conduct longitudinal focus group studies
B) avoid any obviously ethnic appeal
C) limit the number of nonfood items carried by the stores
D) create and use loyalty marketing programs
E) create customer correlation studies

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