Exam 13: Retailing

SCENARIOS Diaz John Diaz immigrated to Tallahassee from Cuba in the 1980s.He set up a coffee shop called Diaz in a small upper middle class neighborhood.It rapidly became popular because of the wonderful coffee it brewed.Soon Diaz was selling the finest coffees from around the world,plus coffee-making necessities such as grinders and brewers.Within ten years,Diaz was operating a lucrative mail-order business in addition to his coffee shop. Upon entering the shop,the first thing the customer sees is a countertop crowded with all of the machinery needed for making a perfect cup of coffee.Marble-topped tables are set in cozy nooks with overstuffed chairs.Bookshelves on one wall hold books about coffee for patrons to read while they sip.The smell is intoxicating to a real coffee lover.Coffee drinkers can take home a pound when they leave.The store carries all types of coffee from $300 per pound Kopi Luwak from Sumatra to Brazilian Cerrado for $8 a pound. -Refer to Golden Video.Blockbuster Video grants individuals the right to open a Blockbuster store through the use of a contractual arrangement.This suggests that Blockbuster is a:

A warehouse membership club:

Ingrid owns and operates her own income tax preparation service,but the establishment is licensed by H&R Block.Ingrid's tax preparation service is a:

Schwegman's has a 90,000-square-foot facility that houses a florist,baker,bank,craft shop,photo finisher,dry cleaner,and pharmacy under the same roof as grocery and household items.This facility is correctly called a:

Marketers can precisely target their customers according to demographics,geographics,and psychographics with:

A _____ is not only a type of store,but also a method of retail operations.This type of retailer specializes in a given type of merchandise with a deep but narrow assortment.

There are several types of retail stores,each offering a different product assortment,service level,and price level,according to the shopping preferences of its customers.Name eight types of retailers.For each type,indicate the level of service,price level,and width of product assortment.

The merchandise mix:

Which United States retailer is the number one sales volume retailer in the world?

SCENARIOS Diaz John Diaz immigrated to Tallahassee from Cuba in the 1980s.He set up a coffee shop called Diaz in a small upper middle class neighborhood.It rapidly became popular because of the wonderful coffee it brewed.Soon Diaz was selling the finest coffees from around the world,plus coffee-making necessities such as grinders and brewers.Within ten years,Diaz was operating a lucrative mail-order business in addition to his coffee shop. Upon entering the shop,the first thing the customer sees is a countertop crowded with all of the machinery needed for making a perfect cup of coffee.Marble-topped tables are set in cozy nooks with overstuffed chairs.Bookshelves on one wall hold books about coffee for patrons to read while they sip.The smell is intoxicating to a real coffee lover.Coffee drinkers can take home a pound when they leave.The store carries all types of coffee from $300 per pound Kopi Luwak from Sumatra to Brazilian Cerrado for $8 a pound. -Refer to Wawa.In terms of types of retail operations,Wawa stores could be categorized as:

Kmart carries a broad assortment of nationally branded hard goods (broader than a department store),and offers customers few services.Kmart competes on the basis of moderate to low prices on large quantities of merchandise and lower service to stimulate rapid turnover of products.Kmart is an example of a:

Which of the following is the best example of a retailer?

You have been hired to be the retail manager for wealthy lottery winner who wants to open a retail store.Your first task is to design the new retailing mix.You know that the first element in the retailing mix is the product offering.Why is the product offering so important to the success of the enterprise? What information should you use in selecting the product offering? Should you consider product depth and width when selecting the product offering?

Of the following types of stores,which pair can be described as having low levels of service,broad product assortments,and low gross margins?

The presentation of a retail store to its customers helps determine the store's image.The predominant aspect of a store's presentation is its atmosphere.Name and briefly describe four major determinants of store atmosphere.

Hildebrand Stein operates a retail store that has a wide assortment of window treatments with little depth in any one product line.Stein operates a specialty store.

Compare and contrast supermarkets and convenience stores.Name several characteristics of each store in your answer.

Retailers control the six Ps of the retailing mix.The six Ps include the marketing mix plus:

A retail establishment can be classified according to its ownership,level of service,product assortment,and price.

_____ shows how much the retailer makes as a percentage of sales after the cost of goods sold is subtracted.