Exam 13: Retailing

Whenever a customer buys a stencil at Stencil Works,a sales clerk asks the customer whether she needs brushes,paints,or tape for her stenciling project.In other words,the sales clerk engages in:

Which of the following statements about restaurants is true?

After defining and selecting a target market,retailers must develop the six Ps of the retailing mix to successfully meet the needs of the chosen target market.What are the six Ps of the retailing mix?

Which of the following statements about a retailer's promotion strategy is true?

What is a department store? Name and describe two strategies that department store managers are using to preserve market share.

_____ carry a limited line of high-turnover,high-priced goods and resemble miniature supermarkets.These self-service stores are typically located near residential areas and are open long hours,seven days a week.

_____ are retailers that compete on the basis of low prices,high turnover,and high volume.

What is a franchise? What are the two basic forms of franchising? List two benefits of franchising to a franchiser.To a franchisee.

M-commerce is a type of managed commerce in which both buyer and seller end the transaction with a win-win feeling.

Providing great customer service is one of the most challenging elements in the retail mix because customer expectations for service are so varied.

A specialty store is considering locating a retail store in a regional shopping mall.Which of the following is NOT a likely benefit associated with a mall location?

Well-known manufacturers such as Nike,Liz Claiborne,and Mikasa have decided the most profitable way to dispose of out-of-season and irregular stock is to open stores and sell their own merchandise.These stores are types of:

When supermarkets offer a wide variety of nontraditional goods and services under one roof,they are engaged in:

Prices are usually higher in convenience stores than in supermarkets because convenience stores offer:

_____ are full-line discount,off-price retailers who entice shoppers from the low-and fixed-income customers who live near the stores.

_____ is the use of a telephone to sell directly to customers.

The newest generation of shopping centers is:

A publisher of books on holiday decorating,cooking,and crafts has to find a way to dispose of its overrun and unsold end-of-season output.As a marketing consultant,you suggest that the firm sell the merchandise to:

Each department in a department store is usually headed by a _____ who selects the merchandise mix for the department and may also choose the promotional devices and personnel for that department.

H&R Block,Midas Muffler,and Subway are all examples of: