Question 1

A specialty store is not only a type of store,but also a method of retail operations.Describe the specialty store strategy.Then name two examples of specialty stores.

Accepted Answer

Specialty stores specialize in a given t

Question 2

Linus is opening a store that will carry pet supplies and is trying to decide on a location.He should consider all of the following factors EXCEPT:

Accepted Answer

A)  traffic flow 
B)  employee density 
C)  nature of the competition 
D)  land costs 
E)  area growth 
A)  traffic flow 
B)  employee density 
C)  nature of the competition 
D)  land costs 
E)  area growth

Question 3

Marketers who use nonstore retailing no longer have to worry about the "place" element of the four Ps.

Accepted Answer

A) True 
 B)False

Question 4

Chez Amie manufactures children's clothing for infants and toddlers.Its has its sales representatives set up parties at homes of mothers of preschool children so that its sales reps can demonstrate the quality and value of the Chez Amie products.Chez Amie is using:

Accepted Answer

A)  direct-response marketing 
B)  vending 
C)  personal marketing 
D)  selling representation 
E)  direct retailing 
A)  direct-response marketing 
B)  vending 
C)  personal marketing 
D)  selling representation 
E)  direct retailing

Question 5

Most direct retailers use a party plan in lieu of door-to-door selling.

Accepted Answer

A) True 
 B)False

Question 6

The buyer who heads a department in a department store is responsible for the:

Accepted Answer

A)  store's exchange and return policies 
B)  store's credit policies 
C)  chain's expansion efforts 
D)  merchandise mix in that department 
E)  store's advertising program 
A)  store's exchange and return policies 
B)  store's credit policies 
C)  chain's expansion efforts 
D)  merchandise mix in that department 
E)  store's advertising program

Question 7

SCENARIOS
Diaz
John Diaz immigrated to Tallahassee from Cuba in the 1980s.He set up a coffee shop called Diaz in a small upper middle class neighborhood.It rapidly became popular because of the wonderful coffee it brewed.Soon Diaz was selling the finest coffees from around the world,plus coffee-making necessities such as grinders and brewers.Within ten years,Diaz was operating a lucrative mail-order business in addition to his coffee shop.
Upon entering the shop,the first thing the customer sees is a countertop crowded with all of the machinery needed for making a perfect cup of coffee.Marble-topped tables are set in cozy nooks with overstuffed chairs.Bookshelves on one wall hold books about coffee for patrons to read while they sip.The smell is intoxicating to a real coffee lover.Coffee drinkers can take home a pound when they leave.The store carries all types of coffee from $300 per pound Kopi Luwak from Sumatra to Brazilian Cerrado for $8 a pound.
-Refer to Wawa.In an article about Wawa stores,the stores were described as a living example of the transformation of retailing from a prizefight to a bar fight.This description means:

Accepted Answer

A)  that price is no longer as important an issue as it once was 
B)  the competition has gotten more fierce 
C)  Wawa stores are easily beating the competition 
D)  Wawa stores have no competition 
E)  Wawa stores use a less sophisticated retailing mix 
A)  that price is no longer as important an issue as it once was 
B)  the competition has gotten more fierce 
C)  Wawa stores are easily beating the competition 
D)  Wawa stores have no competition 
E)  Wawa stores use a less sophisticated retailing mix

Question 8

Specialty discount stores are often called category killers because they dominate the competition in their narrow merchandise segment.

Accepted Answer

A) True 
 B)False

Question 9

Retailing opportunities can take place without customers shopping at a store.Name and briefly discuss four forms of nonstore retailing.

Accepted Answer

AUTOMATIC VENDING.Vending machines for s

Question 10

SCENARIOS
Diaz
John Diaz immigrated to Tallahassee from Cuba in the 1980s.He set up a coffee shop called Diaz in a small upper middle class neighborhood.It rapidly became popular because of the wonderful coffee it brewed.Soon Diaz was selling the finest coffees from around the world,plus coffee-making necessities such as grinders and brewers.Within ten years,Diaz was operating a lucrative mail-order business in addition to his coffee shop.
Upon entering the shop,the first thing the customer sees is a countertop crowded with all of the machinery needed for making a perfect cup of coffee.Marble-topped tables are set in cozy nooks with overstuffed chairs.Bookshelves on one wall hold books about coffee for patrons to read while they sip.The smell is intoxicating to a real coffee lover.Coffee drinkers can take home a pound when they leave.The store carries all types of coffee from $300 per pound Kopi Luwak from Sumatra to Brazilian Cerrado for $8 a pound.
-Refer to Diaz.In terms of ownership,Diaz's coffee shop would be classified as a(n):

Accepted Answer

A)  franchise 
B)  wholesaler 
C)  independent retail operation 
D)  agency 
E)  chain store 
A)  franchise 
B)  wholesaler 
C)  independent retail operation 
D)  agency 
E)  chain store

Question 11

Describe two common selling techniques that are commonly used in by retail salespeople in clothing stores.

Accepted Answer

TRADING UP means convincing the customer

Question 12

SCENARIOS
Diaz
John Diaz immigrated to Tallahassee from Cuba in the 1980s.He set up a coffee shop called Diaz in a small upper middle class neighborhood.It rapidly became popular because of the wonderful coffee it brewed.Soon Diaz was selling the finest coffees from around the world,plus coffee-making necessities such as grinders and brewers.Within ten years,Diaz was operating a lucrative mail-order business in addition to his coffee shop.
Upon entering the shop,the first thing the customer sees is a countertop crowded with all of the machinery needed for making a perfect cup of coffee.Marble-topped tables are set in cozy nooks with overstuffed chairs.Bookshelves on one wall hold books about coffee for patrons to read while they sip.The smell is intoxicating to a real coffee lover.Coffee drinkers can take home a pound when they leave.The store carries all types of coffee from $300 per pound Kopi Luwak from Sumatra to Brazilian Cerrado for $8 a pound.
-Refer to Wawa.The ability to personalize your coffee yourself is consistent with which new development in retailing?

Accepted Answer

A)  interactivity 
B)  m-commerce 
C)  atmosphere extension 
D)  market-basket analysis 
E)  data mining 
A)  interactivity 
B)  m-commerce 
C)  atmosphere extension 
D)  market-basket analysis 
E)  data mining

Question 13

SCENARIOS
Diaz
John Diaz immigrated to Tallahassee from Cuba in the 1980s.He set up a coffee shop called Diaz in a small upper middle class neighborhood.It rapidly became popular because of the wonderful coffee it brewed.Soon Diaz was selling the finest coffees from around the world,plus coffee-making necessities such as grinders and brewers.Within ten years,Diaz was operating a lucrative mail-order business in addition to his coffee shop.
Upon entering the shop,the first thing the customer sees is a countertop crowded with all of the machinery needed for making a perfect cup of coffee.Marble-topped tables are set in cozy nooks with overstuffed chairs.Bookshelves on one wall hold books about coffee for patrons to read while they sip.The smell is intoxicating to a real coffee lover.Coffee drinkers can take home a pound when they leave.The store carries all types of coffee from $300 per pound Kopi Luwak from Sumatra to Brazilian Cerrado for $8 a pound.
-Refer to Diaz.The smell of fresh coffee,the fact it is made where drinkers can watch the process,and the comfortable chairs all are used to create the store's:

Accepted Answer

A)  atmosphere 
B)  cultural impact 
C)  target strategy 
D)  merchandise mix 
E)  promotional strategy 
A)  atmosphere 
B)  cultural impact 
C)  target strategy 
D)  merchandise mix 
E)  promotional strategy

Question 14

Small neighborhood florists,shoe stores,and ethnic food markets are most likely to be:

Accepted Answer

A)  supercenters 
B)  franchise outlets 
C)  membership clubs 
D)  chain stores 
E)  independent retailers 
A)  supercenters 
B)  franchise outlets 
C)  membership clubs 
D)  chain stores 
E)  independent retailers

Question 15

The Summer Place has decided consumers will be drawn to its offering of wicker furniture and even be willing to drive out of their way.The store really needs to keep its overhead costs (such as rent)low and wants to avoid locating near competitors.For a location,the Summer Place will probably choose a:

Accepted Answer

A)  factory outlet 
B)  strip center 
C)  freestanding store 
D)  shopping center 
E)  regional mall 
A)  factory outlet 
B)  strip center 
C)  freestanding store 
D)  shopping center 
E)  regional mall

Question 16

You are the promotion managers for a clothing store targeted to pregnant career women.What should be the objective of your promotional strategy? What components could your retail promotional strategy contain? Use specific examples.

Accepted Answer

The objective of any retail promotional

Question 17

The place element of the retailing mix involves the selection of the proper site location.List two reasons why selecting a proper site is a critical decision for a retailer.

Accepted Answer

Selecting a proper location is a critica

Question 18

Lou Farrigamo is the store manager of a local retailing establishment that sells a wide variety of shopping and specialty goods,including apparel,cosmetics,housewares,and electronics.Farrigamo probably manages a department store.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following statements about specialty stores is true?

Accepted Answer

A)  Customers usually consider price to be the most important factor in their selection of a specialty store. 
B)  Customers at specialty stores are not concerned with the distinctiveness of the merchandise or the store's physical appearance. 
C)  Specialty stores typically avoid price wars. 
D)  Specialty stores are ineffective test markets. 
E)  A typical specialty store carries a wider assortment of specialty merchandise than department stores. 
A)  Customers usually consider price to be the most important factor in their selection of a specialty store. 
B)  Customers at specialty stores are not concerned with the distinctiveness of the merchandise or the store's physical appearance. 
C)  Specialty stores typically avoid price wars. 
D)  Specialty stores are ineffective test markets. 
E)  A typical specialty store carries a wider assortment of specialty merchandise than department stores.

Question 20

_____ sell a limited selection of brand-name appliances,household items,and groceries,usually in bulk on a cash-and-carry basis to members only.

Accepted Answer

A)  Super outlets 
B)  Factory outlets 
C)  Wholesale discounters 
D)  Off-price discount retailers 
E)  Warehouse membership clubs 
A)  Super outlets 
B)  Factory outlets 
C)  Wholesale discounters 
D)  Off-price discount retailers 
E)  Warehouse membership clubs

A specialty store is not only a type of store,but also a method of retail operations.Describe the specialty store strategy.Then name two examples of specialty stores.

Linus is opening a store that will carry pet supplies and is trying to decide on a location.He should consider all of the following factors EXCEPT:

Marketers who use nonstore retailing no longer have to worry about the "place" element of the four Ps.

Chez Amie manufactures children's clothing for infants and toddlers.Its has its sales representatives set up parties at homes of mothers of preschool children so that its sales reps can demonstrate the quality and value of the Chez Amie products.Chez Amie is using:

Most direct retailers use a party plan in lieu of door-to-door selling.

The buyer who heads a department in a department store is responsible for the:

Specialty discount stores are often called category killers because they dominate the competition in their narrow merchandise segment.

Retailing opportunities can take place without customers shopping at a store.Name and briefly discuss four forms of nonstore retailing.

Describe two common selling techniques that are commonly used in by retail salespeople in clothing stores.

Small neighborhood florists,shoe stores,and ethnic food markets are most likely to be:

You are the promotion managers for a clothing store targeted to pregnant career women.What should be the objective of your promotional strategy? What components could your retail promotional strategy contain? Use specific examples.

The place element of the retailing mix involves the selection of the proper site location.List two reasons why selecting a proper site is a critical decision for a retailer.

Lou Farrigamo is the store manager of a local retailing establishment that sells a wide variety of shopping and specialty goods,including apparel,cosmetics,housewares,and electronics.Farrigamo probably manages a department store.

Which of the following statements about specialty stores is true?

_____ sell a limited selection of brand-name appliances,household items,and groceries,usually in bulk on a cash-and-carry basis to members only.

An Overview of Marketing

Strategic Planning for Competitive Advantag

Social Responsibility, ethics, and the Marketing Environment

Developing a Global Vision27

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels and Supply Chain Management

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Internet Marketing

Customer Relationship Management

Filters

Exam 13: Retailing

A specialty store is not only a type of store,but also a method of retail operations.Describe the specialty store strategy.Then name two examples of specialty stores.

Linus is opening a store that will carry pet supplies and is trying to decide on a location.He should consider all of the following factors EXCEPT:

Marketers who use nonstore retailing no longer have to worry about the "place" element of the four Ps.

Chez Amie manufactures children's clothing for infants and toddlers.Its has its sales representatives set up parties at homes of mothers of preschool children so that its sales reps can demonstrate the quality and value of the Chez Amie products.Chez Amie is using:

Most direct retailers use a party plan in lieu of door-to-door selling.

The buyer who heads a department in a department store is responsible for the:

Specialty discount stores are often called category killers because they dominate the competition in their narrow merchandise segment.

Retailing opportunities can take place without customers shopping at a store.Name and briefly discuss four forms of nonstore retailing.

Describe two common selling techniques that are commonly used in by retail salespeople in clothing stores.

Small neighborhood florists,shoe stores,and ethnic food markets are most likely to be:

You are the promotion managers for a clothing store targeted to pregnant career women.What should be the objective of your promotional strategy? What components could your retail promotional strategy contain? Use specific examples.

The place element of the retailing mix involves the selection of the proper site location.List two reasons why selecting a proper site is a critical decision for a retailer.

Lou Farrigamo is the store manager of a local retailing establishment that sells a wide variety of shopping and specialty goods,including apparel,cosmetics,housewares,and electronics.Farrigamo probably manages a department store.

Which of the following statements about specialty stores is true?

_____ sell a limited selection of brand-name appliances,household items,and groceries,usually in bulk on a cash-and-carry basis to members only.

An Overview of Marketing

Strategic Planning for Competitive Advantag

Social Responsibility, ethics, and the Marketing Environment

Developing a Global Vision27

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels and Supply Chain Management

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Internet Marketing

Customer Relationship Management

Filters