Multiple Choice
SCENARIOS
Diaz
John Diaz immigrated to Tallahassee from Cuba in the 1980s.He set up a coffee shop called Diaz in a small upper middle class neighborhood.It rapidly became popular because of the wonderful coffee it brewed.Soon Diaz was selling the finest coffees from around the world,plus coffee-making necessities such as grinders and brewers.Within ten years,Diaz was operating a lucrative mail-order business in addition to his coffee shop.
Upon entering the shop,the first thing the customer sees is a countertop crowded with all of the machinery needed for making a perfect cup of coffee.Marble-topped tables are set in cozy nooks with overstuffed chairs.Bookshelves on one wall hold books about coffee for patrons to read while they sip.The smell is intoxicating to a real coffee lover.Coffee drinkers can take home a pound when they leave.The store carries all types of coffee from $300 per pound Kopi Luwak from Sumatra to Brazilian Cerrado for $8 a pound.
-Refer to Wawa.In an article about Wawa stores,the stores were described as a living example of the transformation of retailing from a prizefight to a bar fight.This description means:
A) that price is no longer as important an issue as it once was
B) the competition has gotten more fierce
C) Wawa stores are easily beating the competition
D) Wawa stores have no competition
E) Wawa stores use a less sophisticated retailing mix
Correct Answer:
Verified
Correct Answer:
Verified
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