Multiple Choice
As competition in the retail industry has intensified,Kmart began selling a _____ of clothing called Route 66.It is the only place that you will find the Route 66 brand.The prices of this merchandise are lower than that for national brands and give consumers greater value.
A) private brand
B) generic brand
C) family brand
D) promotional brand
E) specialty brand
Correct Answer:
Verified
Correct Answer:
Verified
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