Les Ailes De La Mode Is a Quebec Retailer That

Les Ailes de la Mode is a Quebec retailer that has built its name around customer relationships.The specialty department store creates relationships with its customers through their experiences in the store.Its vice-president of marketing has said,"We are here to build a very good personalized experience--it's not just a matter of marketing strategy,it's our mission." The shopping experience at the store includes "little extras" like free coat check,free shoeshine,baby feeding rooms,a highly trained staff (and more of them on the floor) and a place for people to go to read the newspaper.This is an example of:

A) lifestyle marketing
B) retail positioning
C) a store that emphasizes customer service
D) trading up
E) all of these

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