Exam 9: Digital Marketing and Social Media

KFC has restaurants in Mexico where Inactives make up the majority of the online population.To match their marketing efforts with the characteristics of the population,KFC should

Two trends that have caused consumer-generated information to gain importance is

Craigslist wants to know which social networking sites drive the most traffic to the Craigslist website.The best way to gain this information is through

Addressability represents the ultimate expression of the marketing concept.

____ are web-based journals in which writers can editorialize and interact with other Internet users.

Due to consumer concerns over privacy,the ____ is considering regulations that would limit the amount of consumer information that marketers can gather online

Use the following to answer the questions. The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into their website.They know how to appeal to all types of consumers and utilize the full potential of digital media.The Disney website immediately catches your attention with sights and sounds that come alive.Not only can you catch a glimpse of an upcoming movie,but also connect with your favorite characters from movies past.The website offers age-appropriate games and activities,including the ability to create a fairy-tale cottage.The Disney Parks have their own links of course,along with Radio Disney,the Disney Store,family vacation packages,and an educator's corner.An adult or child can enjoy navigating through the electronic marketing of Disney. -Refer to Scenario 9.1.The Disney website offers users the ability to create a character or a comic.You have the option of allowing other people to view and comment on your new creation.Which characteristic of e-marketing is being utilized here?

Some companies use ____ as internal tools for teams working on a project requiring lots of documentation.

____ can use social networking sites.

Northface launched a promotional campaign using various forms of digital media.In order to evaluate the success of the campaign,Northface should

Larry is job hunting and has made a profile that contains his educational background,job experiences,and qualifications.Which website would be the most beneficial for Larry to post his profile on?

Besides Facebook and MySpace,many foreign countries have their own social networking sites.

Creators gather information and organize content generated by critics and others.

List the various types of digital media and technologies that are available for the marketer to use in reaching consumers.

Hobby Lobby encourages customers to post feedback on their company website because customer-generated content appears more ____ than corporate messages.

Commentators are people who comment on blogs or post ratings and reviews.

Consumers who act as ____ are becoming increasingly important to online marketers as a conduit for addressing consumers directly.

It is not unusual for Joiners to be members of several social networking sites at once.

Using cutting-edge technology in association with social networks and blogs in order to assist in workplace connections is referred to as

Interactive links on websites can help advertising move away from being an intrusion to