Question 1

People who comment on blogs or post ratings and reviews are known as Critics.

Accepted Answer

A) True 
 B)False

Question 2

Traditional advertising is unlimited in terms of interactivity.

Accepted Answer

A) True 
 B)False

Question 3

____ facilitates ____,as it enables customer engagement to facilitate product innovation.

Accepted Answer

A)  Accessibility / customization 
B)  Addressability / relationship marketing 
C)  Accessibility / relationship marketing 
D)  Control / relationship marketing 
E)  Control / customization 
A)  Accessibility / customization 
B)  Addressability / relationship marketing 
C)  Accessibility / relationship marketing 
D)  Control / relationship marketing 
E)  Control / customization

Question 4

The first modern social network was shut down due to

Accepted Answer

A)  government restrictions. 
B)  lack of interest. 
C)  concerns brought up by the Better Business Bureau. 
D)  inconsistency between state and federal regulations. 
E)  it was too costly. 
A)  government restrictions. 
B)  lack of interest. 
C)  concerns brought up by the Better Business Bureau. 
D)  inconsistency between state and federal regulations. 
E)  it was too costly.

Question 5

The Internet has changed the way the managers at Chick-fil-A communicate and develop relationships with their customers and their

Accepted Answer

A)  competitors. 
B)  store environment. 
C)  opponents. 
D)  employees. 
E)  legal representatives. 
A)  competitors. 
B)  store environment. 
C)  opponents. 
D)  employees. 
E)  legal representatives.

Question 6

Why is it beneficial for a company to use a Fan Page? How can a company avoid the mistake of making members feel pressured to purchase products?

Accepted Answer

It is beneficial for a company to use a

Question 7

Dell hosted an online contest for innovative keyboard designs.This is an example of

Accepted Answer

A)  Opinion gathering 
B)  Digital instruments 
C)  Futurism 
D)  Outsourcing 
E)  Crowdsourcing 
A)  Opinion gathering 
B)  Digital instruments 
C)  Futurism 
D)  Outsourcing 
E)  Crowdsourcing

Question 8

Parker Brothers has posted on-line cash rewards for consumer reviews of their games.In doing so,Parker Brothers is striving to utilize

Accepted Answer

A)  a job search. 
B)  a test market. 
C)  consumer-generated marketing. 
D)  a new concept viewing. 
E)  an employment opening. 
A)  a job search. 
B)  a test market. 
C)  consumer-generated marketing. 
D)  a new concept viewing. 
E)  an employment opening.

Question 9

When consumers conduct an online product information search,corporate-generated content appears more credible than consumer messages.

Accepted Answer

A) True 
 B)False

Question 10

The fastest-growing group on Facebook is

Accepted Answer

A)  teenagers. 
B)  male Millennials. 
C)  female Millennials. 
D)  men aged 55 and over. 
E)  women aged 55 and over. 
A)  teenagers. 
B)  male Millennials. 
C)  female Millennials. 
D)  men aged 55 and over. 
E)  women aged 55 and over.

Question 11

The most popular video-sharing website is

Accepted Answer

A)  Flickr. 
B)  Facebook. 
C)  YouTube. 
D)  Wikis. 
E)  QQ. 
A)  Flickr. 
B)  Facebook. 
C)  YouTube. 
D)  Wikis. 
E)  QQ.

Question 12

Social networking sites are useful for large business,but are not financially feasible for small businesses.

Accepted Answer

A) True 
 B)False

Question 13

____ monitors social networks for fraudulent accounts and assist their clients in removing the deceptive accounts.

Accepted Answer

A)  A brand-protection firm 
B)  The Federal Trade Commission 
C)  An Internet-protection agency 
D)  The Better Business Bureau 
E)  An online-police agency 
A)  A brand-protection firm 
B)  The Federal Trade Commission 
C)  An Internet-protection agency 
D)  The Better Business Bureau 
E)  An online-police agency

Question 14

Which social networking site asks its members "What are you doing?"

Accepted Answer

A)  LinkedIn 
B)  Facebook 
C)  MySpace 
D)  Twitter 
E)  Skyrocket 
A)  LinkedIn 
B)  Facebook 
C)  MySpace 
D)  Twitter 
E)  Skyrocket

Question 15

So far,social networking has gained popularity only in America.

Accepted Answer

A) True 
 B)False

Question 16

Use the following to answer the questions.
An increasing number of people are turning to the Internet to search for information,products,people,news,maps,entertainment,and whatever else you can think of.At the forefront of this massive search is Google.Google's mission is "to organize the world's information and make it universally accessible and useful." Google has developed methods for making information useful to all types of Internet users.Some users want to critique the information,some just want to read the information,and some want to be the information writers.For people who want to dialogue,Google provides various groups,blogs,social networks,and more.For people who want to explore and innovate,Google offers online labs.Google provides the resources for the scientist and poet alike,for the person who wants to actively interact with an online audience,and the person who just wants to sit and look.
-Refer to Scenario 9.2.Google offers people the opportunity to join a variety of groups,ranging from different religions to nationalities to hobbies.There are nearly half a million groups from which to choose and connect with other members.Which online user would be most likely be interested in these groups?

Accepted Answer

A)  creators 
B)  critics 
C)  collectors 
D)  joiners 
E)  spectators 
A)  creators 
B)  critics 
C)  collectors 
D)  joiners 
E)  spectators

Question 17

Marketing strategists say businesses ____ consumers via social media

Accepted Answer

A)  should connect to 
B)  should avoid recommendations from 
C)  should ignore the advice of 
D)  should stay away from 
E)  should control 
A)  should connect to 
B)  should avoid recommendations from 
C)  should ignore the advice of 
D)  should stay away from 
E)  should control

Question 18

Anyone who becomes a member of MySpace,Twitter,Facebook,or other social networking sites is a

Accepted Answer

A)  Collector. 
B)  Spectator. 
C)  Joiner. 
D)  Creator. 
E)  Critic. 
A)  Collector. 
B)  Spectator. 
C)  Joiner. 
D)  Creator. 
E)  Critic.

Question 19

Fan Pages on Facebook are inexpensive and easy to produce,making them accessible to all businesses.

Accepted Answer

A) True 
 B)False

Question 20

Accessibility refers to a customer's ability to access information about products,such as colors,prices,and reviews.

Accepted Answer

A) True 
 B)False

Exam 9: Digital Marketing and Social Media

People who comment on blogs or post ratings and reviews are known as Critics.

Traditional advertising is unlimited in terms of interactivity.

____ facilitates ____,as it enables customer engagement to facilitate product innovation.

The first modern social network was shut down due to

The Internet has changed the way the managers at Chick-fil-A communicate and develop relationships with their customers and their

Why is it beneficial for a company to use a Fan Page? How can a company avoid the mistake of making members feel pressured to purchase products?

Dell hosted an online contest for innovative keyboard designs.This is an example of

Parker Brothers has posted on-line cash rewards for consumer reviews of their games.In doing so,Parker Brothers is striving to utilize

When consumers conduct an online product information search,corporate-generated content appears more credible than consumer messages.

The fastest-growing group on Facebook is

The most popular video-sharing website is

Social networking sites are useful for large business,but are not financially feasible for small businesses.

____ monitors social networks for fraudulent accounts and assist their clients in removing the deceptive accounts.

Which social networking site asks its members "What are you doing?"

So far,social networking has gained popularity only in America.

Marketing strategists say businesses ____ consumers via social media

Anyone who becomes a member of MySpace,Twitter,Facebook,or other social networking sites is a

Fan Pages on Facebook are inexpensive and easy to produce,making them accessible to all businesses.

Accessibility refers to a customer's ability to access information about products,such as colors,prices,and reviews.

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

Filters

facilitates ,as it enables customer engagement to facilitate product innovation.