Exam 9: Digital Marketing and Social Media

Connectivity is the use of digital networks to provide linkages between information providers and users.

Home Depot has an iPhone icon that allows users to match colors in photographs with the store's selection of carpets.This is an example of a(n)

Explain the concept "push-pull" when referring to digital marketing as a new distribution channel.

Use the following to answer the questions. The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into their website.They know how to appeal to all types of consumers and utilize the full potential of digital media.The Disney website immediately catches your attention with sights and sounds that come alive.Not only can you catch a glimpse of an upcoming movie,but also connect with your favorite characters from movies past.The website offers age-appropriate games and activities,including the ability to create a fairy-tale cottage.The Disney Parks have their own links of course,along with Radio Disney,the Disney Store,family vacation packages,and an educator's corner.An adult or child can enjoy navigating through the electronic marketing of Disney. -Refer to Scenario 9.1.Disney's Fan Page on Facebook allows people to link with other Disney enthusiasts.This is an example of

Johnson & Johnson learns about consumer needs by understanding the environment in which a product is used and the different applications of the product.The company uses ____ as a research tool to gain this information.

Digital marketing is a term used for any electronic media that functions using digital codes.

Digital media such as blogs allow marketers to interact with prospective customers in

Fan Pages are a(n)____ way for companies to advertise.

Connectivity refers to a customer's ability to regulate the information that is viewed.

The ability to obtain digital information is referred to as

A new trend in video marketing is the use of

Of the online user segments in The Social Technographics Profile,the largest group is most countries is

Which of the following characteristics distinguish online media from traditional marketing?

____ are audio or video files that can be downloaded from the Internet with a subscription that automatically delivers new content to listening devices or personal computers.

____ are online users who do not participate in any digital online media.

Use the following to answer the questions. An increasing number of people are turning to the Internet to search for information,products,people,news,maps,entertainment,and whatever else you can think of.At the forefront of this massive search is Google.Google's mission is "to organize the world's information and make it universally accessible and useful." Google has developed methods for making information useful to all types of Internet users.Some users want to critique the information,some just want to read the information,and some want to be the information writers.For people who want to dialogue,Google provides various groups,blogs,social networks,and more.For people who want to explore and innovate,Google offers online labs.Google provides the resources for the scientist and poet alike,for the person who wants to actively interact with an online audience,and the person who just wants to sit and look. -Refer to Scenario 9.2.If you want to read what other people think about products,movies,or world events,Google has online forums and blogs that are readily accessible.____ would most likely want to simply read the opinions of others.

Consumers can order a computer through Best Buy's website and pick up the computer at the store.This type of delivery is called

Sears sells online through its website,while also selling through physical store locations.This type of retailing is referred to as

Participants in a virtual reality environment use fictional currency to purchase items; the currency cannot be converted to real dollars.

In what ways can a company use YouTube to its advantage?