Question 1

Fan pages use ____ to help companies keep track of information on who is becoming a fan of their page.

Accepted Answer

A)  widgets 
B)  sensors 
C)  rewards 
D)  pop-ups 
E)  wookies 
A)  widgets 
B)  sensors 
C)  rewards 
D)  pop-ups 
E)  wookies

Question 2

As a result of the increasing usage of digital media,some of the marketer's control over dispensing product information has been placed

Accepted Answer

A)  in limbo. 
B)  under the authority of the government. 
C)  in the hands of the company's competitors. 
D)  in the hands of the consumer. 
E)  in the hands of the stockholders. 
A)  in limbo. 
B)  under the authority of the government. 
C)  in the hands of the company's competitors. 
D)  in the hands of the consumer. 
E)  in the hands of the stockholders.

Question 3

____ connects customers with marketers as well as other customers.

Accepted Answer

A)  Accessibility 
B)  Addressability 
C)  Interactivity 
D)  Connectivity 
E)  Control 
A)  Accessibility 
B)  Addressability 
C)  Interactivity 
D)  Connectivity 
E)  Control

Question 4

Which of the following statements is true regarding Fan Pages on Facebook?

Accepted Answer

A)  They are expensive to produce. 
B)  They are difficult to produce,but reap great rewards. 
C)  They are inexpensive and easy to produce. 
D)  They have no benefit for the company,but are still essential because the consumer demands it. 
E)  They are the most effective means available today for communicating new product information. 
A)  They are expensive to produce. 
B)  They are difficult to produce,but reap great rewards. 
C)  They are inexpensive and easy to produce. 
D)  They have no benefit for the company,but are still essential because the consumer demands it. 
E)  They are the most effective means available today for communicating new product information.

Question 5

About ____ of Americans participate in online discussion forums.

Accepted Answer

A)  5% 
B)  10% 
C)  20% 
D)  30% 
E)  40% 
A)  5% 
B)  10% 
C)  20% 
D)  30% 
E)  40%

Question 6

____ refers to customers' ability to regulate the information they view and the rate and sequence of their exposure to that information.

Accepted Answer

A)  Accessibility 
B)  Addressability 
C)  Interactivity 
D)  Connectivity 
E)  Control 
A)  Accessibility 
B)  Addressability 
C)  Interactivity 
D)  Connectivity 
E)  Control

Question 7

According to Nielsen Marketing Research,consumers spend more time on ____ than e-mail.

Accepted Answer

A)  Google 
B)  shopping sites 
C)  video sharing sites 
D)  blogs 
E)  social networking sites 
A)  Google 
B)  shopping sites 
C)  video sharing sites 
D)  blogs 
E)  social networking sites

Question 8

One of the fastest-growing areas in mobile technology is the creation of applications.

Accepted Answer

A) True 
 B)False

Question 9

Electronic media that function using digital codes are called

Accepted Answer

A)  digital marketing. 
B)  digital media. 
C)  electronic marketing. 
D)  digital electronics. 
E)  e-marketing 
A)  digital marketing. 
B)  digital media. 
C)  electronic marketing. 
D)  digital electronics. 
E)  e-marketing

Question 10

E-marketing includes the use of mobile phones,but not digital outdoor marketing devices.

Accepted Answer

A) True 
 B)False

Question 11

In what ways can digital media be used as a market research tool?

Accepted Answer

Digital media offers a multitude of ways

Question 12

Sonic communicates with its customers through ____,which is the most popular social networking site in the world.

Accepted Answer

A)  MySpace 
B)  Twitter 
C)  LinkedIn 
D)  Facebook 
E)  Blogs 
A)  MySpace 
B)  Twitter 
C)  LinkedIn 
D)  Facebook 
E)  Blogs

Question 13

Compare the characteristics that distinguish e-marketing from traditional marketing.

Accepted Answer

E-marketing, or digital marketing, diffe

Question 14

____ are people who gather information and organize content generated by critics and creators.

Accepted Answer

A)  Collectors 
B)  Spectators 
C)  Joiners 
D)  Creators 
E)  Critics 
A)  Collectors 
B)  Spectators 
C)  Joiners 
D)  Creators 
E)  Critics

Question 15

Sam's Club has developed a website that allows employees to create a profile and connect with co-workers for the purpose of getting acquainted and building a work related network.This is an example of a

Accepted Answer

A)  virtual reality. 
B)  podcast. 
C)  recruiting tool. 
D)  social network. 
E)  employment opportunity. 
A)  virtual reality. 
B)  podcast. 
C)  recruiting tool. 
D)  social network. 
E)  employment opportunity.

Question 16

MySpace has experienced difficulties competing with Facebook,in part because of its reputation as more of a ____ site than one for keeping in touch with friends.

Accepted Answer

A)  children's 
B)  dating 
C)  parental 
D)  senior citizen's 
E)  community 
A)  children's 
B)  dating 
C)  parental 
D)  senior citizen's 
E)  community

Question 17

Online fraud includes any attempt to conduct dishonest activities online,with the exception of tricking consumers into releasing personal information.

Accepted Answer

A) True 
 B)False

Question 18

An accessible channel means the marketer knows who the customer is and can specifically address that person.

Accepted Answer

A) True 
 B)False

Question 19

Consumers view the illegal downloading of copyrighted materials as more unethical if the person's motivation is primarily utilitarian,then if it is for a hedonistic reason.

Accepted Answer

A) True 
 B)False

Question 20

Blockbuster has set up a website that enables customers to converse with the company.This is an example of a(n)____ website.

Accepted Answer

A)  accessible 
B)  controlled 
C)  linked 
D)  addressable 
E)  interactive 
A)  accessible 
B)  controlled 
C)  linked 
D)  addressable 
E)  interactive

Exam 9: Digital Marketing and Social Media

Fan pages use ____ to help companies keep track of information on who is becoming a fan of their page.

As a result of the increasing usage of digital media,some of the marketer's control over dispensing product information has been placed

____ connects customers with marketers as well as other customers.

Which of the following statements is true regarding Fan Pages on Facebook?

About ____ of Americans participate in online discussion forums.

____ refers to customers' ability to regulate the information they view and the rate and sequence of their exposure to that information.

According to Nielsen Marketing Research,consumers spend more time on ____ than e-mail.

One of the fastest-growing areas in mobile technology is the creation of applications.

Electronic media that function using digital codes are called

E-marketing includes the use of mobile phones,but not digital outdoor marketing devices.

In what ways can digital media be used as a market research tool?

Sonic communicates with its customers through ____,which is the most popular social networking site in the world.

Compare the characteristics that distinguish e-marketing from traditional marketing.

____ are people who gather information and organize content generated by critics and creators.

Sam's Club has developed a website that allows employees to create a profile and connect with co-workers for the purpose of getting acquainted and building a work related network.This is an example of a

MySpace has experienced difficulties competing with Facebook,in part because of its reputation as more of a ____ site than one for keeping in touch with friends.

Online fraud includes any attempt to conduct dishonest activities online,with the exception of tricking consumers into releasing personal information.

An accessible channel means the marketer knows who the customer is and can specifically address that person.

Consumers view the illegal downloading of copyrighted materials as more unethical if the person's motivation is primarily utilitarian,then if it is for a hedonistic reason.

Blockbuster has set up a website that enables customers to converse with the company.This is an example of a(n)____ website.

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

Filters