Question 1

Redbox has established outlets in the simulated environment of Second Life.Your ____ is able to rent a movie from a Redbox.

Accepted Answer

A)  clone 
B)  avatar 
C)  pet 
D)  Q 
E)  dynasty 
A)  clone 
B)  avatar 
C)  pet 
D)  Q 
E)  dynasty

Question 2

Pizza hut has restaurants in India where Joiners make up the majority of the online population.To match their marketing efforts with the characteristics of the population,Pizza Hut should

Accepted Answer

A)  have a contest to gather consumer-generated content. 
B)  ignore comments from Critics. 
C)  create a Fan Page and invite consumers to post their thoughts. 
D)  post its own promotional messages on blogs and websites. 
E)  stick to traditional promotions rather than social networking. 
A)  have a contest to gather consumer-generated content. 
B)  ignore comments from Critics. 
C)  create a Fan Page and invite consumers to post their thoughts. 
D)  post its own promotional messages on blogs and websites. 
E)  stick to traditional promotions rather than social networking.

Question 3

Toyota encourages customers to post reviews on their company website in the hopes of increasing the company's

Accepted Answer

A)  target market. 
B)  credibility. 
C)  mode of operation. 
D)  reach. 
E)  monopoly. 
A)  target market. 
B)  credibility. 
C)  mode of operation. 
D)  reach. 
E)  monopoly.

Question 4

Use the following to answer the questions.
An increasing number of people are turning to the Internet to search for information,products,people,news,maps,entertainment,and whatever else you can think of.At the forefront of this massive search is Google.Google's mission is "to organize the world's information and make it universally accessible and useful." Google has developed methods for making information useful to all types of Internet users.Some users want to critique the information,some just want to read the information,and some want to be the information writers.For people who want to dialogue,Google provides various groups,blogs,social networks,and more.For people who want to explore and innovate,Google offers online labs.Google provides the resources for the scientist and poet alike,for the person who wants to actively interact with an online audience,and the person who just wants to sit and look.
-Refer to Scenario 9.2.Google can give instructions on how to construct almost anything,from a house to a science experiment.As for online applications,you can learn anything from developing your own website to starring in a video.Google's "how to" features would most likely appeal to

Accepted Answer

A)  creators. 
B)  critics. 
C)  collectors. 
D)  joiners. 
E)  spectators. 
A)  creators. 
B)  critics. 
C)  collectors. 
D)  joiners. 
E)  spectators.

Question 5

The increase of consumers who publish their own thoughts and product reviews through digital media has caused consumer-generated information to be less important because some of the information is false.

Accepted Answer

A) True 
 B)False

Question 6

____ relates to perceptions of value and is the most flexible element of the marketing mix.

Accepted Answer

A)  Distribution 
B)  Pricing 
C)  Store location 
D)  Product mix 
E)  Promotion 
A)  Distribution 
B)  Pricing 
C)  Store location 
D)  Product mix 
E)  Promotion

Question 7

Anyone who becomes a member of social networking sites is a Collector.

Accepted Answer

A) True 
 B)False

Question 8

Fan Pages are a(n)____ way for companies to advertise their goods and services while also garnering information about consumers.

Accepted Answer

A)  effective but costly 
B)  unique 
C)  enhanced 
D)  personalized 
E)  inexpensive 
A)  effective but costly 
B)  unique 
C)  enhanced 
D)  personalized 
E)  inexpensive

Question 9

Discussion forums are not very popular with the online population.

Accepted Answer

A) True 
 B)False

Question 10

One trend that has caused consumer-generated information to gain importance is

Accepted Answer

A)  an increase in mobile digital technology. 
B)  consumers' tendencies to trust other consumers over corporations. 
C)  the cultural trend of consumers being influenced by the "village." 
D)  the increase in adults other than parents influencing children. 
E)  a reduction in advertising expenditures. 
A)  an increase in mobile digital technology. 
B)  consumers' tendencies to trust other consumers over corporations. 
C)  the cultural trend of consumers being influenced by the "village." 
D)  the increase in adults other than parents influencing children. 
E)  a reduction in advertising expenditures.

Question 11

LinkedIn is a social networking site geared toward

Accepted Answer

A)  Millennials. 
B)  teenagers. 
C)  singles. 
D)  professionals. 
E)  retired people. 
A)  Millennials. 
B)  teenagers. 
C)  singles. 
D)  professionals. 
E)  retired people.

Question 12

Before posting information on a blog,the blogger must make certain that the information is accurate.

Accepted Answer

A) True 
 B)False

Question 13

IHOP is active on Facebook for the purpose of engaging in ____ marketing.

Accepted Answer

A)  distant 
B)  relationship 
C)  controlled 
D)  experiential 
E)  community 
A)  distant 
B)  relationship 
C)  controlled 
D)  experiential 
E)  community

Question 14

Digital online media marketing facilitates both price and non-price competition.

Accepted Answer

A) True 
 B)False

Question 15

Explain how digital marketing can help increase the efficiency of a company's distribution process.

Accepted Answer

The answer of Explain how digital marketing can help increase...

Question 16

Consumers are changing ____ and consumption behaviors as a result of emerging technologies.

Accepted Answer

A)  their eating habits 
B)  their spending money 
C)  their disposable income 
D)  their shopping partners 
E)  their information searches 
A)  their eating habits 
B)  their spending money 
C)  their disposable income 
D)  their shopping partners 
E)  their information searches

Question 17

Someone who generates his or her own media outlets,such as podcasts and blogs,is known as a Creator.

Accepted Answer

A) True 
 B)False

Question 18

Traditional marketing media are more consumer-driven than digital media.

Accepted Answer

A) True 
 B)False

Question 19

Podcast listeners have the ability to send comments to the podcaster regarding the material presented in a podcast.

Accepted Answer

A) True 
 B)False

Question 20

Addressability allows customers to respond to a company's marketing communications by expressing their reactions and desires directly to the company.

Accepted Answer

A) True 
 B)False

Exam 9: Digital Marketing and Social Media

Redbox has established outlets in the simulated environment of Second Life.Your ____ is able to rent a movie from a Redbox.

Pizza hut has restaurants in India where Joiners make up the majority of the online population.To match their marketing efforts with the characteristics of the population,Pizza Hut should

Toyota encourages customers to post reviews on their company website in the hopes of increasing the company's

The increase of consumers who publish their own thoughts and product reviews through digital media has caused consumer-generated information to be less important because some of the information is false.

____ relates to perceptions of value and is the most flexible element of the marketing mix.

Anyone who becomes a member of social networking sites is a Collector.

Fan Pages are a(n)____ way for companies to advertise their goods and services while also garnering information about consumers.

Discussion forums are not very popular with the online population.

One trend that has caused consumer-generated information to gain importance is

LinkedIn is a social networking site geared toward

Before posting information on a blog,the blogger must make certain that the information is accurate.

IHOP is active on Facebook for the purpose of engaging in ____ marketing.

Digital online media marketing facilitates both price and non-price competition.

Explain how digital marketing can help increase the efficiency of a company's distribution process.

Consumers are changing ____ and consumption behaviors as a result of emerging technologies.

Someone who generates his or her own media outlets,such as podcasts and blogs,is known as a Creator.

Traditional marketing media are more consumer-driven than digital media.

Podcast listeners have the ability to send comments to the podcaster regarding the material presented in a podcast.

Addressability allows customers to respond to a company's marketing communications by expressing their reactions and desires directly to the company.

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

Filters