Exam 3: The Marketing Environment, ethics, and Social Responsibility

Why has cyberspace become an important regulatory frontier for government regulators? What are the measures being taken by the government to police the Internet and other online services? Governments in certain countries are attempting to censor the Internet.Do you think this is ethical? Justify your answer.

​Given the rapid pace of technological innovation over the last few decades,the technological forces a firm must contend with are arguably the most dynamic of all the forces impacting the marketing environment.These technological forces can have either negative or positive implications for the firm.Which of the following statements is true about technology in a marketing context?

The Council of Better Business Bureaus is a national organization devoted to consumer service and _____.

Explain the importance of the technological environment on marketing.

Which of the following components of the marketing environment consists of factors that influence consumer buying power and marketing strategies?

The demand for green products is increasing as consumers have responded by purchasing more and more green goods,providing profits and opportunities for growth to the companies that make and sell them.

Jen's Dairy markets milk and other milk products that are purely organic and grown using sustainable farming methods.They also have a program under which they recycle used cans of their products.These marketing strategies employed by Jen's Dairy show that they are involved in _____.

Marketers are usually more concerned with the amount of discretionary income in households.

The United States is becoming culturally more diverse and subculture populations are rising.

A pharmaceutical company that owns a patent for a new drug obtains exclusive rights to produce and market that drug for an entire lifetime.

The local government in Colorado has made it mandatory for firms to publish information on labels,regarding the environmental impact of their products.The government is trying to protect the consumers' right to be safe.

During the recession stage of the business cycle,consumers have enough money to spend,but caution often restraints their willingness to buy. Indicate the answer choice that best completes the statement or answers the question.

Which of the following phases in the history of U.S.government regulation sought to increase competition among industries by permitting them to expand their services into the new markets?

Match each definition to the corresponding term. -Attainment of organizational objectives by predicting and influencing the competitive,political-legal,economic,technological and socio-cultural environments is called _____.

Technological changes and the increased use of wi-fi has enabled companies such as Netflix to create a large consumer following and changed consumer's viewing habits.Netflix has emerged as an entertainment company offering original content that's not available on cable or satellite networks.Netflix is a _____ competitor to cable and satellite companies.

Demarketing is a reaction to a surplus of production materials that results in product supply exceeding demand.

In addition to planning for change,marketers must set goals to meet the concerns of customers,employees,shareholders,and members of the general public.

Environmental management rarely works because marketers cannot hope to influence the external environment,they can only respond to changes in it.

Friums & You,a Canadian firm,together with its subsidiaries,manufactures and markets snacks,confectionery,and quick meal products worldwide.The firm has been trying to expand its business into China.As Chinese laws require foreign firms to do business with local companies,Friums & You will have to be involved in a _____ to start operations in China.

What are the questions that can help a company to determine a competitive strategy? Discuss.