Multiple Choice
Given the rapid pace of technological innovation over the last few decades,the technological forces a firm must contend with are arguably the most dynamic of all the forces impacting the marketing environment.These technological forces can have either negative or positive implications for the firm.Which of the following statements is true about technology in a marketing context?
A) Technology can lead to new products and services for a firm, but seldom has any impact on existing products and services.
B) Technological changes can be expensive, and always lead to higher production and distribution costs.
C) Technological innovations only come from the private sector of the economy.
D) Many technological innovations, such as the Internet, come from the government sector.
E) Not-for-profit companies do not produce technological innovations.
Correct Answer:
Verified
Correct Answer:
Verified
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