Exam 3: The Marketing Environment, ethics, and Social Responsibility

Long deflationary periods can cause a freefall in business profits,lower returns on most investments,and widespread job layoffs.

The governmental regulations that affect marketing practices are mainly for advertising and distribution,and do not place any restrictions and prohibitions on the design and packaging of products.

During which phase in the business cycle do marketers consider lowering prices and increasing promotions that include special offers to stimulate demand?

Indirect competition occurs among marketers of:

Which of the following is an example of indirect competition?

Which of the following was the prime reason behind the formation of regulations aimed at protecting competitors?

Which of the following stages in the business cycle forces businesses to hold down costs,trim payrolls,and cut down travel costs in order to earn profits and cope with uncertain consumer demand?

Maros,an agricultural biotechnology company,is the sole supplier of genetically engineered seeds and controls 84 percent of the market share for genetically modified crops.This is an example of a monopoly.

News reports from Zimbabwe indicate that a small pack of locally produced coffee beans costs approximately 1 billion Zimbabwean dollars,an amount that would have bought 60 new cars less than ten years ago in the same country.It can be surmised that Zimbabwe is experiencing extremely high levels of _____ which has spiraled out of control in the past ten years.

Match each definition to the corresponding term. -Toyota's promotion of cars using hybrid technology is an example of _____.

The main purpose of the community development financial institutions certified by the U.S.Treasury Department is to educate low-income borrowers.

List out the four phases in the history of U.S.government regulations.Why were these regulations passed?

The production,promotion,and reclamation of environmentally sensitive products is called _____.

Match each definition to the corresponding term. -The marketers' standards of conduct and moral values are called _____.

Major oil companies,such as ExxonMobil and Chevron,often donate large amounts of money toward political campaigns in an attempt to influence government policy in their favor.This is an example of environmental management.

Which act prohibits restraint of trade and monopolization and identifies a competitive marketing system as a national policy goal?

Differentiate between direct and indirect competition with examples.

Technological innovations create not just new goods and services but also entirely new industries.

A food lobbying group funded by Coca Cola worked to counter proposed legislation about school lunches and the availability of soda in vending machines at schools across the country.Coca Cola supports lobbyists in an effort to engage in _________.

Match each definition to the corresponding term. -_____ is a telecommunication service that helps in connecting a personal computer with any type of broadband Internet connection.