Question 1

What is consumerism? What can marketers do to protect the consumer's right to be informed?

Accepted Answer

Consumerism is defined as a social force

Question 2

The regulatory agency which can require advertisers to provide additional information about products in their advertisements is the _____.

Accepted Answer

A) ​Federal Trade Commission (FT
C)  
B) ​Environmental Protection Agency (EP
A)  
C) ​Food and Drug Administration (FD
A)  
D) ​Federal Advertising Commission (FA
C)  
A) ​Federal Trade Commission (FT
C)  
B) ​Environmental Protection Agency (EP
A)  
C) ​Food and Drug Administration (FD
A)  
D) ​Federal Advertising Commission (FA
C)

Question 3

The process of reducing consumer demand for a product to a level that a firm can reasonably supply is called __________.

Accepted Answer

A) indirect marketing 
B) economic marketing 
C) direct marketing 
D) demarketing 
A) indirect marketing 
B) economic marketing 
C) direct marketing 
D) demarketing

Question 4

Marketers are constantly challenged by the dynamic forces operating in the marketing environment.However,with the right approach this dynamic environment can be tamed enough to make it possible to implement effective marketing strategies.The marketer who successfully achieves organizational objectives by predicting and influencing the five components of the marketing environment is doing which of the following:​

Accepted Answer

A) ​Environmental scanning 
B) ​Risk management 
C) ​Porter's Five Forces modelling 
D) ​SWOT Analysis 
E) ​Environmental management 
A) ​Environmental scanning 
B) ​Risk management 
C) ​Porter's Five Forces modelling 
D) ​SWOT Analysis 
E) ​Environmental management

Question 5

Which of the following is a trend usually observed during an economic depression?

Accepted Answer

A) Consumers are willing to spend more for premium versions of well-known brands. 
B) Consumers have money to spend, but caution often restrains their willingness to buy. 
C) Consumers focus on more basic, functional products that carry lower price tags. 
D) Businesses offer new products, expand distribution, and raise prices to widen profit margins. 
A) Consumers are willing to spend more for premium versions of well-known brands. 
B) Consumers have money to spend, but caution often restrains their willingness to buy. 
C) Consumers focus on more basic, functional products that carry lower price tags. 
D) Businesses offer new products, expand distribution, and raise prices to widen profit margins.

Question 6

The process of collecting information about the external marketing environment to identify and interpret potential trends is called _____.

Accepted Answer

A) market profiling 
B) target marketing 
C) marketing management 
D) environmental scanning 
A) market profiling 
B) target marketing 
C) marketing management 
D) environmental scanning

Question 7

Monitoring local newspapers and television news shows for general information relating to a firm's business would be an example of:

Accepted Answer

A) environmental scanning. 
B) economic analysis. 
C) socio-political manipulation. 
D) technological development. 
A) environmental scanning. 
B) economic analysis. 
C) socio-political manipulation. 
D) technological development.

Question 8

​Because of competitive pressures,some firms have used packaging and labelling practices that are questionable,misleading,deceptive and unethical.This is an example of issues related to __________.

Accepted Answer

A) ​Ethics in customer relationships 
B) ​Ethics in pricing 
C) ​Ethics in product strategy 
D) ​Ethics in promotion 
E) ​Ethics in marketing research 
A) ​Ethics in customer relationships 
B) ​Ethics in pricing 
C) ​Ethics in product strategy 
D) ​Ethics in promotion 
E) ​Ethics in marketing research

Question 9

Public and private consumer interest groups and self-regulatory organizations are part of the legal environment.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following statements is true regarding a monopoly?

Accepted Answer

A) It is enjoyed by an organization who is the sole suppliers of a good or service. 
B) It is common in the telecommunications industry. 
C) It cannot be achieved temporarily, even through the use of patents and similar legal devices. 
D) It is the most common type of competition in the U.S. market. 
A) It is enjoyed by an organization who is the sole suppliers of a good or service. 
B) It is common in the telecommunications industry. 
C) It cannot be achieved temporarily, even through the use of patents and similar legal devices. 
D) It is the most common type of competition in the U.S. market.

Question 11

The decision of whether or not to compete should be based on a firm's resources,objectives,and expected profit potential.

Accepted Answer

A) True 
 B)False

Question 12

Match each definition to the corresponding term.
-Marketers intentionally offering products with limited durability are engaging in _____.

Accepted Answer

A) environmental scanning 
B) environmental management 
C) competitive environment 
D) time-based competition 
E) economic environment
F)demarketing
G)consumerism
H)marketing ethics
I)social responsibility
J)green marketing
K)oligopoly
L)gross domestic product
M)planned obsolescence
N)inflation
O)socially responsible marketing
P)political-legal environment
Q)VoIP
R)discretionary income
S)antitrust
T)strategic alliance 
A) environmental scanning 
B) environmental management 
C) competitive environment 
D) time-based competition 
E) economic environment
F)demarketing
G)consumerism
H)marketing ethics
I)social responsibility
J)green marketing
K)oligopoly
L)gross domestic product
M)planned obsolescence
N)inflation
O)socially responsible marketing
P)political-legal environment
Q)VoIP
R)discretionary income
S)antitrust
T)strategic alliance

Question 13

Which of the following has ended total monopoly protection for most utilities like natural gas,electricity,water,and cable TV service?

Accepted Answer

A) Deregulation movement 
B) Disinvestment 
C) Temporary monopoly 
D) Perfect competition 
A) Deregulation movement 
B) Disinvestment 
C) Temporary monopoly 
D) Perfect competition

Question 14

Discuss each of the consumer rights presented by President John F.Kennedy.

Accepted Answer

The consumer rights presented by Preside

Question 15

​You just had a job interview at a firm that develops housing complexes around the country.The interviewer seemed impressed by your knowledge of the complex political-legal environment affecting the industry.Which level(s)of government impose(s)regulations on real estate developers -- as well as on many other industries?

Accepted Answer

A) ​Federal 
B) ​State 
C) ​Local 
D) ​Civic 
E) ​Administrative 
A) ​Federal 
B) ​State 
C) ​Local 
D) ​Civic 
E) ​Administrative

Question 16

Marketing theory would define Starbucks,Caribou Coffee,and Dunkin' Donuts as indirect competitors because some coffee drinkers are particular about the brands they purchase.

Accepted Answer

A) True 
 B)False

Question 17

An industry with only a few large competing firms is called a(n):

Accepted Answer

A) regulated monopoly. 
B) pure monopoly. 
C) perfect market. 
D) oligopoly. 
A) regulated monopoly. 
B) pure monopoly. 
C) perfect market. 
D) oligopoly.

Question 18

​Consumerism is defined as a social force within the marketing environment that aids and protects the consumer by exerting legal,moral,and economic pressures on business and government.The conceptual framework for consumer rights include all of the following except:

Accepted Answer

A) ​The right to be safe 
B) ​The right to choose freely 
C) ​The right to be informed 
D) ​The right to fair pricing 
E) ​The right to be heard 
A) ​The right to be safe 
B) ​The right to choose freely 
C) ​The right to be informed 
D) ​The right to fair pricing 
E) ​The right to be heard

Question 19

Companies often reorganize their operations which might include lay-offs,divestiture of business units,or other decisions linked to their ability to maximize profitability.Which dimension of social responsibility is related to a firm's desire to maximize profits?

Accepted Answer

A) ​economic 
B) ​legal 
C) ​ethical 
D) ​philanthropic 
A) ​economic 
B) ​legal 
C) ​ethical 
D) ​philanthropic

Question 20

​You are creating an ethics compliance program for your corporation.Which of the following issues is it unnecessary for you to address?

Accepted Answer

A) ​Exclusive territories 
B) ​Product warranties 
C) ​Price fixing 
D) ​Cannibalization 
E) ​Promotional allowances 
A) ​Exclusive territories 
B) ​Product warranties 
C) ​Price fixing 
D) ​Cannibalization 
E) ​Promotional allowances

What is consumerism? What can marketers do to protect the consumer's right to be informed?

The regulatory agency which can require advertisers to provide additional information about products in their advertisements is the _____.

The process of reducing consumer demand for a product to a level that a firm can reasonably supply is called __________.

Which of the following is a trend usually observed during an economic depression?

The process of collecting information about the external marketing environment to identify and interpret potential trends is called _____.

Monitoring local newspapers and television news shows for general information relating to a firm's business would be an example of:

Because of competitive pressures,some firms have used packaging and labelling practices that are questionable,misleading,deceptive and unethical.This is an example of issues related to __________.

Public and private consumer interest groups and self-regulatory organizations are part of the legal environment.

Which of the following statements is true regarding a monopoly?

The decision of whether or not to compete should be based on a firm's resources,objectives,and expected profit potential.

Match each definition to the corresponding term. -Marketers intentionally offering products with limited durability are engaging in _____.

Which of the following has ended total monopoly protection for most utilities like natural gas,electricity,water,and cable TV service?

Discuss each of the consumer rights presented by President John F.Kennedy.

Marketing theory would define Starbucks,Caribou Coffee,and Dunkin' Donuts as indirect competitors because some coffee drinkers are particular about the brands they purchase.

An industry with only a few large competing firms is called a(n):

Consumerism is defined as a social force within the marketing environment that aids and protects the consumer by exerting legal,moral,and economic pressures on business and government.The conceptual framework for consumer rights include all of the following except:

Companies often reorganize their operations which might include lay-offs,divestiture of business units,or other decisions linked to their ability to maximize profitability.Which dimension of social responsibility is related to a firm's desire to maximize profits?

You are creating an ethics compliance program for your corporation.Which of the following issues is it unnecessary for you to address?

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Exam 3: The Marketing Environment, ethics, and Social Responsibility

What is consumerism? What can marketers do to protect the consumer's right to be informed?

The regulatory agency which can require advertisers to provide additional information about products in their advertisements is the _____.

The process of reducing consumer demand for a product to a level that a firm can reasonably supply is called __________.

Which of the following is a trend usually observed during an economic depression?

The process of collecting information about the external marketing environment to identify and interpret potential trends is called _____.

Monitoring local newspapers and television news shows for general information relating to a firm's business would be an example of:

​Because of competitive pressures,some firms have used packaging and labelling practices that are questionable,misleading,deceptive and unethical.This is an example of issues related to __________.

Public and private consumer interest groups and self-regulatory organizations are part of the legal environment.

Which of the following statements is true regarding a monopoly?

The decision of whether or not to compete should be based on a firm's resources,objectives,and expected profit potential.

Match each definition to the corresponding term. -Marketers intentionally offering products with limited durability are engaging in _____.

Which of the following has ended total monopoly protection for most utilities like natural gas,electricity,water,and cable TV service?

Discuss each of the consumer rights presented by President John F.Kennedy.

Marketing theory would define Starbucks,Caribou Coffee,and Dunkin' Donuts as indirect competitors because some coffee drinkers are particular about the brands they purchase.

An industry with only a few large competing firms is called a(n):

​Consumerism is defined as a social force within the marketing environment that aids and protects the consumer by exerting legal,moral,and economic pressures on business and government.The conceptual framework for consumer rights include all of the following except:

Companies often reorganize their operations which might include lay-offs,divestiture of business units,or other decisions linked to their ability to maximize profitability.Which dimension of social responsibility is related to a firm's desire to maximize profits?

​You are creating an ethics compliance program for your corporation.Which of the following issues is it unnecessary for you to address?

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Because of competitive pressures,some firms have used packaging and labelling practices that are questionable,misleading,deceptive and unethical.This is an example of issues related to __________.

Consumerism is defined as a social force within the marketing environment that aids and protects the consumer by exerting legal,moral,and economic pressures on business and government.The conceptual framework for consumer rights include all of the following except:

You are creating an ethics compliance program for your corporation.Which of the following issues is it unnecessary for you to address?