Exam 3: The Marketing Environment, ethics, and Social Responsibility

Paying universities for the use of their logo,team name,and mascot in advertising products and services to their students is considered ethical.

​Before accepting a job offer from a restaurant chain,you want to be sure your future employer is in tune with the social-cultural environment of the United States.You get worried when your interviewer makes a comment on this topic which is clearly inaccurate.What does she say?

​You are thinking about starting a new business,now that the economy is emerging from recession and consumer purchasing power is increasing.Which of the following statements accurately describes this stage in the business cycle?

Which of the following helps time-based competitors to improve product quality,reduce costs,and expand product offerings to satisfy new market segments and enhance customer satisfaction?

Six firms - GM,Ford,Chrysler,Toyota,Honda,and Nissan - share 90 percent of all U.S.auto sales.Hence the U.S.auto market can be regarded as a monopoly.

Why is ethics regarded as a critical issue in marketing research? What are the steps taken by the government to ensure consumer safety and privacy?

Which of the following usually indicates a strong economy?

The firm that provides regional expertise in a strategic alliance does not share the risks associated with the business.

Tim was on his way to work one morning and he noticed smoke coming from under the hood of his truck.He pulled over to the side of the road,turned off the ignition,and had his vehicle taken to the dealership.The dealership found a faulty wire and wanted to charge him for the service.However,since the vehicle was still under warranty,Tim contacted the manufacturer as well as the National Highway Traffic Safety Administration (NHTSA)to report the incident.Tim's "right" to contact the manufacturer and NHTSA is related to the right to _______,one of the consumer rights mentioned in a speech by President John F.Kennedy.

​Marketers are increasingly emphasizing to consumers that their products are not only high-quality,but they also have no health risks and they do not damage the environment.This emphasis is consistent with which of the following concepts?

Lockheed Martin won the largest military contract ever by proving it could be the first company to develop and fly a new model plane.This illustrates the importance of _____.

A pharmaceutical company that works with the Food and Drug Administration to create new regulations is practicing:

​You own a high-end restaurant competing for the business of well-heeled diners.Now you're worried,because a gourmet takeout store just opened across the street.The new store will mean increased _____ competition.

It is believed that marketers need to reevaluate their strategies and concentrate on their most promising products during the _____ stage of the business cycle.

Economic recovery can be described as a period when consumer spending begins to cautiously increase,while companies try to hold down rising costs.

Colleges and universities,and other not-for-profit institutions play major roles in the development of new technology.

Not-for-profit organizations are not impacted by the rate of discretionary spending.

The success or failure of a product is independent of the competitive environment.

Pharmaceutical companies often get patents granting them the exclusive right to produce and market drug formulations they have developed.These patents are:

Marketing strategies that work for a particular cultural group in the United States will always work when applied to the same cultural group abroad.