Exam 3: The Marketing Environment, ethics, and Social Responsibility

Air travel today is not very glamorous and takes a lot of patience but many changes have occurred to enhance convenience for travelers.First,consumers can book their own travel via the Web rather than use a travel agent.Before their flight,they can check-in remotely via their smart phone or other mobile device and print their boarding pass.Alternately,they can use their smart phone to display their boarding pass to the gate agent who scans the digital image.Once on-board and safely cruising,some airlines offer in-flight wifi to enable travelers to check their e-mail,send documents,surf the web or catch up on a Netflix series or movie.These conveniences are most related to the ________ environmental factor.

The Direct Marketing Association helps consumers to get their names removed from marketers' targeted lists.

Match each definition to the corresponding term. -_____ is a social force within the marketing environment that aids and protects the consumer by exerting pressures on the business and government.

It has been seen that periods of major innovations often lead to:

The environmental scanning process helps firms to determine the best response to a particular environment change.

The competition between Amtrak,Hertz,and Delta Airlines for the travelers' dollar is considered indirect competition because these services can be substituted for one another.

The deregulation movement has ended total monopoly protection for most utilities.

Ensuring ethical practices means promising customers and business partners to sacrifice quality and fairness for profit.

Sentencing guidelines act as an incentive for corporations to implement effective ethics compliance programs-if they are hauled into court,the existence of such a program can help reduce penalties.

A large pharmaceutical company invents a very small device that can be implanted in people with diabetes to provide time-released amounts of insulin.A patent for this invention will set up a temporary oligopoly for the company.

Discretionary income is the amount of money people have to spend on buying necessities such as food,clothing,and housing.

In the recovery period,which type of firms have the best possible chance to create loyal customers by providing exceptional service?

The Robinson family recently bought a car as they were offered a no-interest financing option.The family's annual vacation was also booked through a discount travel firm.The family has purchasing power,but they prefer to spend their money cautiously like most other families in the country.The above stated instances indicate which stage of the business cycle?

​The technological environment that a company operates in represents all the discoveries made via science,inventions and innovation that impacts the firm's marketing strategy.Which one of the following statements is false regarding the impact of technology on the firm's marketing endeavors?

Which of the following ethical issues is associated with firms' product strategies?

Define the terms inflation and deflation.Discuss their effects on the economy with the help of real-life examples.

If a business refuses to comply with a request by the _____,the agency can issue a cease-and-desist order,which gives a final demand to stop an illegal practice.

The most direct form of competition occurs among marketers of dissimilar products.

Which of the following is a critical issue facing governmental agencies regarding ethics in marketing research?

The Coffee Cup,a popular coffee chain in Switzerland,is trying to expand its business into Canada.It decides to enter into a partnership with a Canadian bookstore chain to set up coffee shops inside bookstores,an arrangement which will benefit both firms.This type of partnership that helps to create a competitive advantage in a new market is known as a _____.