Exam 3: The Marketing Environment, ethics, and Social Responsibility

Despite its many advantages,technology can seldom address social concerns.

Strategic alliances are necessary in countries where local laws require foreign companies to work with local businesses.

The Sherman Antitrust Act,Clayton Act,and Federal Trade Commission Act are evidence of federal commitment to maintaining a competitive business environment in the United States.

Describe the role of ethics in the promotion of products and services.

The gross domestic product (GDP)of a nation does not take into consideration the goods and services that are exported to foreign markets.

Match each definition to the corresponding term. -_____ is the sum of all goods and services produced by a nation in a year.

Match each definition to the corresponding term. -A market condition where relatively few producers compete because of barriers like high start-up costs that restrict entry is called a(n)_____.

Artisanal Brands,Inc.markets and distributes a line of specialty,artisanal,and farmstead cheese products in the United States.The company gives bulk discounts to their wholesalers.The result is that smaller stores are getting the products at a higher rate as compared to supermarkets and large shopping chains.These stores will be protected under the _____.

​The overall health of the economy has a significant impact on consumers' ability and willingness to purchase goods and services.The most reliable measure of the economy's health is the sum of all final goods and services produced in the country in a given period.This measure is called____________.

When Jonathan was contacted by his insurance firm regarding certain medical claims he had made recently,he realized that someone else had used his name and insurance information without his consent to make false claims for medical services and goods.Which of the following acts will enable Jonathan to take action against the person who stole his personal information?

What is the role of the Federal Trade Commission (FTC)in the regulation of marketing activities?

Fresh Meadows,an organic yogurt manufacturer,organizes camps to assist and encourage farmers in adopting organic farming practices.Fresh Meadows is engaging in socially responsible marketing.

What is green marketing? Explain the influence of ecology on marketing.

What ethical issues might arise when developing a product strategy?

What is demarketing? Give examples of methods used by businesses to compensate for limited resources.

Cabi,a women's clothing company based in Los Angeles,CA partners with Opportunity International to make small business loans to female entrepreneurs in developing countries through its "Make a Change Program" where customers can round-up their purchase to the nearest dollar amount and contribute "change" for a change.This program is part of the _______ dimension of social responsibility.

In Australia,consumer spending in the past few months has seen an upward trend,and buyers are willing to spend more on premium brands.From this pattern,we can say that Australia is in the _____ stage of the business cycle.

​Corea Inc.,a pharmaceutical company,is involved in the research,development,manufacture,and marketing of prescription medicines.A new drug developed by Corea has been awarded patent rights by the U.S.Food and Drug Administration.The patent grants them exclusive rights to manufacture and market the drug for 3 years.Based on this information,which of the following statements will be true?​

Last summer,the Thomas family had to decide whether to buy a new car,go to Disney World,or remodel their basement.They chose the vacation.This illustrates:

Sears offers discount coupons and lowers prices on 1,000 items in the store in order to generate sales.This is most likely to occur during an economic recession.