The Technological Environment That a Company Operates in Represents All

The technological environment that a company operates in represents all the discoveries made via science, inventions and innovation that impacts the firm's marketing strategy. Which one of the following statements is false regarding the impact of technology on the firm's marketing endeavors?

A) Technology can lead to new goods and services
B) Technology can improve existing products and customer service
C) Technology can reduce prices through new production and distribution methods
D) Since it is equally accessible by all competitors, it offers limited competitive advantages
E) It can help address social concerns

Correct Answer:

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