Question 1

A customer attaches value to a product in proportion to the:

Accepted Answer

A)  price in a competitive framework. 
B)  cost incurred in the production of the product. 
C)  product's perceived ability to help solve problems. 
D)  income level of the household. 
A)  price in a competitive framework. 
B)  cost incurred in the production of the product. 
C)  product's perceived ability to help solve problems. 
D)  income level of the household.

Question 2

_____ requires the testing of an existing brand name for connotative meaning in the language of the intended market.

Accepted Answer

A)  Translation 
B)  Transliteration 
C)  Transparency 
D)  Transculture 
A)  Translation 
B)  Transliteration 
C)  Transparency 
D)  Transculture

Question 3

In order to differentiate a product,a marketer tries to highlight the similarities it has with products in the same class so as to highlight the likenesses of each.

Accepted Answer

A) True 
 B)False

Question 4

Consumer nondurables,such as food products,generally show the highest amount of sensitivity toward differences in national tastes and habits.

Accepted Answer

A) True 
 B)False

Question 5

The brand mark is the vocalizable part of the brand,the brand name the nonvocalizable part.

Accepted Answer

A) True 
 B)False

Question 6

Product warranties can be effective promotional tools.

Accepted Answer

A) True 
 B)False

Question 7

What is the first step in the product development process?

Accepted Answer

A)  Process development 
B)  Feedback 
C)  Idea generation 
D)  Scale-up 
A)  Process development 
B)  Feedback 
C)  Idea generation 
D)  Scale-up

Question 8

What are the factors affecting adaptation?

Accepted Answer

In deciding the form in which the produc

Question 9

Positioning is the physical space a product assumes on a store shelf,and companies pay huge sums of money to have their products first in line.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following affects the product decision of consumer products that also reflects the marketers' need to gain customers' approval?

Accepted Answer

A)  Purchasing power 
B)  Local behavior 
C)  Boundaries 
D)  Income levels 
A)  Purchasing power 
B)  Local behavior 
C)  Boundaries 
D)  Income levels

Question 11

Various factors determine the need for either mandatory or discretionary product adaptation.Which of the following factors is a product characteristic?

Accepted Answer

A)  Nontariff barriers 
B)  Brand 
C)  Cost of adapting 
D)  Profitability 
A)  Nontariff barriers 
B)  Brand 
C)  Cost of adapting 
D)  Profitability

Question 12

When the country of origin does matter to consumers,it is in the exporter's best interest to monitor consumers' perceptions.

Accepted Answer

A) True 
 B)False

Question 13

The more exporters learn about local market characteristics in individual markets,the more they are able to establish similarities and,as a result,customize their marketing approach,especially across similar markets.

Accepted Answer

A) True 
 B)False

Question 14

The promotional aspect of packaging relates mostly to _____.

Accepted Answer

A)  labeling 
B)  color 
C)  size 
D)  weight 
A)  labeling 
B)  color 
C)  size 
D)  weight

Question 15

Which of the following refers to the mental image that a brand,or the company as a whole,evokes in the minds of consumers?

Accepted Answer

A)  Innovation 
B)  Social engineering 
C)  Unique selling proposition 
D)  Positioning 
A)  Innovation 
B)  Social engineering 
C)  Unique selling proposition 
D)  Positioning

Question 16

Which of the following best describes the product or service a company offers for sale?

Accepted Answer

A)  A pertinent formation of space and time 
B)  A complex combination of tangible and intangible elements 
C)  A tangible benefit 
D)  An intangible offering 
A)  A pertinent formation of space and time 
B)  A complex combination of tangible and intangible elements 
C)  A tangible benefit 
D)  An intangible offering

Question 17

Color plays an important role in the way consumers perceive a product.They communicate in a subtle way in developed societies; they have direct meaning in more traditional societies.

Accepted Answer

A) True 
 B)False

Question 18

Industrial products tend to be more shielded from cultural influences than consumer durables.

Accepted Answer

A) True 
 B)False

A customer attaches value to a product in proportion to the:

_____ requires the testing of an existing brand name for connotative meaning in the language of the intended market.

In order to differentiate a product,a marketer tries to highlight the similarities it has with products in the same class so as to highlight the likenesses of each.

Consumer nondurables,such as food products,generally show the highest amount of sensitivity toward differences in national tastes and habits.

The brand mark is the vocalizable part of the brand,the brand name the nonvocalizable part.

Product warranties can be effective promotional tools.

What is the first step in the product development process?

What are the factors affecting adaptation?

Positioning is the physical space a product assumes on a store shelf,and companies pay huge sums of money to have their products first in line.

Which of the following affects the product decision of consumer products that also reflects the marketers' need to gain customers' approval?

Various factors determine the need for either mandatory or discretionary product adaptation.Which of the following factors is a product characteristic?

When the country of origin does matter to consumers,it is in the exporter's best interest to monitor consumers' perceptions.

The more exporters learn about local market characteristics in individual markets,the more they are able to establish similarities and,as a result,customize their marketing approach,especially across similar markets.

The promotional aspect of packaging relates mostly to _____.

Which of the following refers to the mental image that a brand,or the company as a whole,evokes in the minds of consumers?

Which of the following best describes the product or service a company offers for sale?

Color plays an important role in the way consumers perceive a product.They communicate in a subtle way in developed societies; they have direct meaning in more traditional societies.

Industrial products tend to be more shielded from cultural influences than consumer durables.

Global Environmental Drivers

International Trade Frameworks and Policy

The Role of Culture

The Economic Environment

The Political and Legal Environment

Consumer,Industrial,and Government Markets

Strategic Planning

Analyzing People and Markets

Market Entry and Expansion

Marketing Organization,Implementation,and Control

Global Marketing of Services

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters

Exam 11: Product Management and Global Brands

A customer attaches value to a product in proportion to the:

_____ requires the testing of an existing brand name for connotative meaning in the language of the intended market.

In order to differentiate a product,a marketer tries to highlight the similarities it has with products in the same class so as to highlight the likenesses of each.

Consumer nondurables,such as food products,generally show the highest amount of sensitivity toward differences in national tastes and habits.

The brand mark is the vocalizable part of the brand,the brand name the nonvocalizable part.

Product warranties can be effective promotional tools.

What is the first step in the product development process?

What are the factors affecting adaptation?

Positioning is the physical space a product assumes on a store shelf,and companies pay huge sums of money to have their products first in line.

Which of the following affects the product decision of consumer products that also reflects the marketers' need to gain customers' approval?

Various factors determine the need for either mandatory or discretionary product adaptation.Which of the following factors is a product characteristic?

When the country of origin does matter to consumers,it is in the exporter's best interest to monitor consumers' perceptions.

The more exporters learn about local market characteristics in individual markets,the more they are able to establish similarities and,as a result,customize their marketing approach,especially across similar markets.

The promotional aspect of packaging relates mostly to _____.

Which of the following refers to the mental image that a brand,or the company as a whole,evokes in the minds of consumers?

Which of the following best describes the product or service a company offers for sale?

Color plays an important role in the way consumers perceive a product.They communicate in a subtle way in developed societies; they have direct meaning in more traditional societies.

Industrial products tend to be more shielded from cultural influences than consumer durables.

Global Environmental Drivers

International Trade Frameworks and Policy

The Role of Culture

The Economic Environment

The Political and Legal Environment

Consumer,Industrial,and Government Markets

Strategic Planning

Analyzing People and Markets

Market Entry and Expansion

Marketing Organization,Implementation,and Control

Global Marketing of Services

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters