Question 1

Which of the following terms refers to the legally protected part of the brand?

Accepted Answer

A)  Intellectual property 
B)  Trademark 
C)  Brand mark 
D)  Copyright 
A)  Intellectual property 
B)  Trademark 
C)  Brand mark 
D)  Copyright

Question 2

Which of the following is a question regarding cultural criteria that affects product adaptation?

Accepted Answer

A)  Does the symbolic content of the product or service differ from one country to another? 
B)  Is there a stigma attached to the product or service? 
C)  Do most consumers spend the same amount of time making the purchase? 
D)  Is the psychic cost of purchasing or using the product or service the same, whatever the country? 
A)  Does the symbolic content of the product or service differ from one country to another? 
B)  Is there a stigma attached to the product or service? 
C)  Do most consumers spend the same amount of time making the purchase? 
D)  Is the psychic cost of purchasing or using the product or service the same, whatever the country?

Question 3

In a typical global program management,the affected units have prime responsibility for achieving _____.

Accepted Answer

A)  single-point worldwide technical development and design of a new product that conforms to the global design standard 
B)  all activities necessary to support the product in the affected unit, as well as direction and support to managing units to ensure that concurrent introductions are achieved 
C)  identification of unique requirements to be incorporated in the product goals and specifications 
D)  integration and coordination of all global program activities 
A)  single-point worldwide technical development and design of a new product that conforms to the global design standard 
B)  all activities necessary to support the product in the affected unit, as well as direction and support to managing units to ensure that concurrent introductions are achieved 
C)  identification of unique requirements to be incorporated in the product goals and specifications 
D)  integration and coordination of all global program activities

Question 4

Which of the following is one of the major functions of packaging?

Accepted Answer

A)  Testing 
B)  Segmentation 
C)  Feedback 
D)  User convenience 
A)  Testing 
B)  Segmentation 
C)  Feedback 
D)  User convenience

Question 5

Which of the following is a nontariff barrier?

Accepted Answer

A)  Import duty 
B)  Product standards 
C)  Excise duty 
D)  Quotas 
A)  Import duty 
B)  Product standards 
C)  Excise duty 
D)  Quotas

Question 6

Differentiation is a marketing method to:

Accepted Answer

A)  get different customers to try the product. 
B)  create an image or a perception in the minds of competitors. 
C)  dilate the market forces with excessive distribution. 
D)  help consumers distinguish between competing brands. 
A)  get different customers to try the product. 
B)  create an image or a perception in the minds of competitors. 
C)  dilate the market forces with excessive distribution. 
D)  help consumers distinguish between competing brands.

Question 7

The use of _____ in branding is strongest in culturally similar markets.

Accepted Answer

A)  standardization 
B)  differentiation 
C)  customization 
D)  segmentation 
A)  standardization 
B)  differentiation 
C)  customization 
D)  segmentation

Question 8

Which of the following is true about brands?

Accepted Answer

A)  It allows customization of promotional items. 
B)  It conveys the image of the product or service. 
C)  It is always listed on balance sheets. 
D)  It is used only by apparel companies. 
A)  It allows customization of promotional items. 
B)  It conveys the image of the product or service. 
C)  It is always listed on balance sheets. 
D)  It is used only by apparel companies.

Question 9

Which of the following is a question regarding psychosocial characteristics that affects products adaptation?

Accepted Answer

A)  Does society restrict the purchase or use of the product or service to a particular group? 
B)  Does the symbolic content of the product or service differ from one country to another? 
C)  Is there a stigma attached to the product or service? 
D)  Do most consumers expect a product to have the same appearance? 
A)  Does society restrict the purchase or use of the product or service to a particular group? 
B)  Does the symbolic content of the product or service differ from one country to another? 
C)  Is there a stigma attached to the product or service? 
D)  Do most consumers expect a product to have the same appearance?

Question 10

Reverse innovation is when a company produces a drastically simplified version of a product due to lack of purchasing power or usage conditions.

Accepted Answer

A) True 
 B)False

Question 11

_____ are one of the most easily standardized items in the product offering.

Accepted Answer

A)  Brands 
B)  Services 
C)  Values 
D)  Prices 
A)  Brands 
B)  Services 
C)  Values 
D)  Prices

Question 12

Explain how counterfeiting has become a problem in foreign markets.

Accepted Answer

Counterfeiting problems occur in three w

Question 13

Which of the following means using a foreign-language name for a brand?

Accepted Answer

A)  Transculture 
B)  Transparency 
C)  Transliteration 
D)  Translation 
A)  Transculture 
B)  Transparency 
C)  Transliteration 
D)  Translation

Question 14

_____ serves three major functions: protection,promotion,and user convenience.

Accepted Answer

A)  Labeling 
B)  Packaging 
C)  Branding 
D)  Positioning 
A)  Labeling 
B)  Packaging 
C)  Branding 
D)  Positioning

Question 15

Which of the following is a regional,country,or local characteristic that affects product-adaptation decisions?

Accepted Answer

A)  Country of origin 
B)  Competitive offerings 
C)  Market opportunity 
D)  Quality 
A)  Country of origin 
B)  Competitive offerings 
C)  Market opportunity 
D)  Quality

Question 16

The practice of product counterfeiting has spread to high-technology products and services from the traditionally counterfeited products: high-visibility,strong-brand-name consumer goods.

Accepted Answer

A) True 
 B)False

Question 17

Nontariff barriers include product standards,testing or approval procedures,subsidies for local products,and bureaucratic red tape.

Accepted Answer

A) True 
 B)False

Question 18

Most companies aim for consistency in their marketing efforts.An example of where consistency may be easy to achieve in international markets is in the area of warranties.

Accepted Answer

A) True 
 B)False

Question 19

What are the prevailing environmental factors over which the international marketer has no control?

Accepted Answer

A)  Price, product, and promotion decisions 
B)  Message, money, and media 
C)  Legal, economic, and climatic conditions 
D)  Usage rate, buying patterns, and promotion 
A)  Price, product, and promotion decisions 
B)  Message, money, and media 
C)  Legal, economic, and climatic conditions 
D)  Usage rate, buying patterns, and promotion

Question 20

The core of a firm's international operations is pricing.

Accepted Answer

A) True 
 B)False

Which of the following terms refers to the legally protected part of the brand?

Which of the following is a question regarding cultural criteria that affects product adaptation?

In a typical global program management,the affected units have prime responsibility for achieving _____.

Which of the following is one of the major functions of packaging?

Which of the following is a nontariff barrier?

Differentiation is a marketing method to:

The use of _____ in branding is strongest in culturally similar markets.

Which of the following is true about brands?

Which of the following is a question regarding psychosocial characteristics that affects products adaptation?

Reverse innovation is when a company produces a drastically simplified version of a product due to lack of purchasing power or usage conditions.

_____ are one of the most easily standardized items in the product offering.

Explain how counterfeiting has become a problem in foreign markets.

Which of the following means using a foreign-language name for a brand?

_____ serves three major functions: protection,promotion,and user convenience.

Which of the following is a regional,country,or local characteristic that affects product-adaptation decisions?

The practice of product counterfeiting has spread to high-technology products and services from the traditionally counterfeited products: high-visibility,strong-brand-name consumer goods.

Nontariff barriers include product standards,testing or approval procedures,subsidies for local products,and bureaucratic red tape.

Most companies aim for consistency in their marketing efforts.An example of where consistency may be easy to achieve in international markets is in the area of warranties.

What are the prevailing environmental factors over which the international marketer has no control?

The core of a firm's international operations is pricing.

Global Environmental Drivers

International Trade Frameworks and Policy

The Role of Culture

The Economic Environment

The Political and Legal Environment

Consumer,Industrial,and Government Markets

Strategic Planning

Analyzing People and Markets

Market Entry and Expansion

Marketing Organization,Implementation,and Control

Global Marketing of Services

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters

Exam 11: Product Management and Global Brands

Which of the following terms refers to the legally protected part of the brand?

Which of the following is a question regarding cultural criteria that affects product adaptation?

In a typical global program management,the affected units have prime responsibility for achieving _____.

Which of the following is one of the major functions of packaging?

Which of the following is a nontariff barrier?

Differentiation is a marketing method to:

The use of _____ in branding is strongest in culturally similar markets.

Which of the following is true about brands?

Which of the following is a question regarding psychosocial characteristics that affects products adaptation?

Reverse innovation is when a company produces a drastically simplified version of a product due to lack of purchasing power or usage conditions.

_____ are one of the most easily standardized items in the product offering.

Explain how counterfeiting has become a problem in foreign markets.

Which of the following means using a foreign-language name for a brand?

_____ serves three major functions: protection,promotion,and user convenience.

Which of the following is a regional,country,or local characteristic that affects product-adaptation decisions?

The practice of product counterfeiting has spread to high-technology products and services from the traditionally counterfeited products: high-visibility,strong-brand-name consumer goods.

Nontariff barriers include product standards,testing or approval procedures,subsidies for local products,and bureaucratic red tape.

Most companies aim for consistency in their marketing efforts.An example of where consistency may be easy to achieve in international markets is in the area of warranties.

What are the prevailing environmental factors over which the international marketer has no control?

The core of a firm's international operations is pricing.

Global Environmental Drivers

International Trade Frameworks and Policy

The Role of Culture

The Economic Environment

The Political and Legal Environment

Consumer,Industrial,and Government Markets

Strategic Planning

Analyzing People and Markets

Market Entry and Expansion

Marketing Organization,Implementation,and Control

Global Marketing of Services

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters