Exam 15: International Marketing Channels

Export management companies work under their own names.

Discuss the continuity problem associated with a channel of distribution.

For companies seeking entrance into the complicated Japanese distribution system, _____ offer one of the easiest routes to success because they virtually control distribution through all levels of channels in Japan.

One of the reasons that channels of distribution often pose longevity problems is that most middlemen _____.

Domestic middlemen offer many advantages for companies with large international sales volume.

_____ take title to manufacturers' goods and assume the trading risks.

The Japanese distribution structure is similar to the one found in the United States or in Europe.

Which of the following distribution structures is also known as a traditional distribution structure?

Home-country middlemen are also known as _____ middlemen.

In an import-oriented distribution structure, supply often exceeds demand.

Which of the following statements is true regarding merchant middlemen?

What are the various issues that must be taken into consideration by an e-vendor?

An e-vendor in a foreign market can generally ignore culture as an important variable because the commerce is being done via the Internet, which is culturally insensitive.

Complementary marketing is commonly known as _____.

Describe export management companies. What are their advantages and disadvantages?

Great Britain has epitomized distribution through specialty-type middlemen, distributors, wholesalers, and retailers. In recent years, however, there has been a trend toward broader lines, conglomerate merchandising, and mass marketing. This suggests that a firm that neglects the growth of self-service, scrambled merchandising, or discounting may find that it has lost large segments of its market only because its channels no longer reflect the _____ of the market.

Which of the following is true of the distribution process?

_____ has long been considered the most effective nontariff barrier to the Japanese market.

In the context of the different kinds of middlemen, the WTO in 2003 ruled export management companies to be in violation of international trade rules.

In the context of retail patterns, direct marketing works well in affluent markets as well as in markets with underdeveloped distribution systems.