Question 1

According to Jared Diamond, a professor of physiology, innovations spread faster north to south than east to west.

Accepted Answer

A) True 
 B)False  False

Question 2

Which of the following is most likely the reason for corporations being the forerunners of innovations in society?

Accepted Answer

A)  They own the media, which is a requisite for foreign trade. 
B)  They have access to ideas from around the world. 
C)  They are not part of social institutions. 
D)  They all possess religious intolerance, which is a requisite for foreign trade. 
E)  They require all members to be literate. 
A)  They own the media, which is a requisite for foreign trade. 
B)  They have access to ideas from around the world. 
C)  They are not part of social institutions. 
D)  They all possess religious intolerance, which is a requisite for foreign trade. 
E)  They require all members to be literate. B

Question 3

The aesthetics of a culture must be taken into account by marketers when:

Accepted Answer

A)  styling their product and its packaging. 
B)  determining the linguistic distance of the culture. 
C)  assessing if the culture is individualistic. 
D)  trying to quantify the influence the media has on the culture. 
E)  assessing if the culture is collectivistic. 
A)  styling their product and its packaging. 
B)  determining the linguistic distance of the culture. 
C)  assessing if the culture is individualistic. 
D)  trying to quantify the influence the media has on the culture. 
E)  assessing if the culture is collectivistic. A

Question 4

List the four dimensions of cultural values as given by Hofstede.

Accepted Answer

Cultural values refer to the importance

Question 5

Feng shui is a Chinese _____, considered to be the process that links humans and the universe to ch'i, the energy that sustains life and flows through our bodies and surroundings, in and around our homes and workplaces.

Accepted Answer

A)  illusion 
B)  fairytale 
C)  belief 
D)  fable 
E)  myth 
A)  illusion 
B)  fairytale 
C)  belief 
D)  fable 
E)  myth

Question 6

In the context of cultural values, which of the following statements is true?

Accepted Answer

A)  Countries that are high in individualism and low in uncertainty avoidance tend to be more innovative. 
B)  Diffusion of innovations will be fast in countries that are low on individualism and high on uncertainty avoidance. 
C)  Based on the experiments done with American and Chinese students, individualistic cultures tend to respond more favorably to self-focused appeals. 
D)  Based on the experiments done with American and Chinese students, emotional appeals tend to attract people from collectivistic cultures. 
E)  Based on the experiments done with American and Chinese students, individuals dislike the novelty in relation to their own cultures. 
A)  Countries that are high in individualism and low in uncertainty avoidance tend to be more innovative. 
B)  Diffusion of innovations will be fast in countries that are low on individualism and high on uncertainty avoidance. 
C)  Based on the experiments done with American and Chinese students, individualistic cultures tend to respond more favorably to self-focused appeals. 
D)  Based on the experiments done with American and Chinese students, emotional appeals tend to attract people from collectivistic cultures. 
E)  Based on the experiments done with American and Chinese students, individuals dislike the novelty in relation to their own cultures.

Question 7

Which of the following social institutions introduces most innovations to society?

Accepted Answer

A)  Corporation 
B)  School 
C)  Government 
D)  Family 
E)  Religion 
A)  Corporation 
B)  School 
C)  Government 
D)  Family 
E)  Religion

Question 8

_____ is best defined as a responsible effort to learn from others' cultural ways in the quest for better solutions to a society's particular problems.

Accepted Answer

A)  Cultural apathy 
B)  Cultural borrowing 
C)  Cultural sensitivity 
D)  Cultural aestheticism 
E)  Cultural assimilation 
A)  Cultural apathy 
B)  Cultural borrowing 
C)  Cultural sensitivity 
D)  Cultural aestheticism 
E)  Cultural assimilation

Question 9

In the context of linguistic distance, which of the following languages is the most distant from English?

Accepted Answer

A)  French 
B)  German 
C)  Spanish 
D)  Arabic 
E)  Thai 
A)  French 
B)  German 
C)  Spanish 
D)  Arabic 
E)  Thai

Question 10

The strategy of cultural congruence involves marketing products similar to ones already on the market in a manner as similar as possible with existing cultural norms, thereby minimizing resistance.

Accepted Answer

A) True 
 B)False

Question 11

The strategy of _____ deliberately sets out to alter those aspects of the culture offering resistance to predetermined marketing goals.

Accepted Answer

A)  planned change 
B)  top-down change 
C)  guerilla marketing 
D)  differentiated marketing 
E)  cultural congruence 
A)  planned change 
B)  top-down change 
C)  guerilla marketing 
D)  differentiated marketing 
E)  cultural congruence

Question 12

Cultures scoring low in Uncertainty Avoidance Index take a more empirical approach to understanding and knowledge.

Accepted Answer

A) True 
 B)False

Question 13

What has been the impact of women joining the workforce in growing numbers for the past thirty years on American culture?

Accepted Answer

A)  An increase in the desire for large families among the American population 
B)  An increase in the underestimation of women in the American culture 
C)  A decrease in economic development 
D)  A decrease in the influence of family on American culture 
E)  A decrease in the number of single-person households in the country 
A)  An increase in the desire for large families among the American population 
B)  An increase in the underestimation of women in the American culture 
C)  A decrease in economic development 
D)  A decrease in the influence of family on American culture 
E)  A decrease in the number of single-person households in the country

Question 14

Modern medicine has thrived in the United States together with the use of herbal remedies from South America. This is an example of:

Accepted Answer

A)  cultural ombudsmanship. 
B)  cultural shock. 
C)  cultural hegemony. 
D)  cultural sensitivity. 
E)  cultural borrowing. 
A)  cultural ombudsmanship. 
B)  cultural shock. 
C)  cultural hegemony. 
D)  cultural sensitivity. 
E)  cultural borrowing.

Question 15

Which of the following is most likely an outcome of the usage of birth control pills?

Accepted Answer

A)  Educational institutions are finding it tougher to fill in seats. 
B)  Midwifery, as a profession, is becoming extinct. 
C)  More men and women are opposing the idea of "one-child family." 
D)  Women and men are increasingly adhering to traditional gender roles. 
E)  Schools are forced to address issues like abstinence and condom distribution. 
A)  Educational institutions are finding it tougher to fill in seats. 
B)  Midwifery, as a profession, is becoming extinct. 
C)  More men and women are opposing the idea of "one-child family." 
D)  Women and men are increasingly adhering to traditional gender roles. 
E)  Schools are forced to address issues like abstinence and condom distribution.

Question 16

People from cultures with high Power Distance Index scores are more likely to have a general distrust of others.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is a way individuals learn culture from social institutions?

Accepted Answer

A)  Anarchy 
B)  Socialization 
C)  Cultural apathy 
D)  Etiquette awareness 
E)  Social rebellion 
A)  Anarchy 
B)  Socialization 
C)  Cultural apathy 
D)  Etiquette awareness 
E)  Social rebellion

Question 18

The Power Distance dimension of culture, identified by Geert Hofstede, has proven to be the most useful of the four dimensions.

Accepted Answer

A) True 
 B)False

Question 19

For a marketer, one's own religion is most often the best guide to another's beliefs.

Accepted Answer

A) True 
 B)False

Question 20

A culture with a low _____ score is likely to reflect more egalitarian views.

Accepted Answer

A)  Power Distance Index 
B)  Individualism/Collectivism Index 
C)  Distance from English Index 
D)  Uncertainty Avoidance Index 
E)  Masculinity/Femininity Index 
A)  Power Distance Index 
B)  Individualism/Collectivism Index 
C)  Distance from English Index 
D)  Uncertainty Avoidance Index 
E)  Masculinity/Femininity Index

According to Jared Diamond, a professor of physiology, innovations spread faster north to south than east to west.

Which of the following is most likely the reason for corporations being the forerunners of innovations in society?

The aesthetics of a culture must be taken into account by marketers when:

List the four dimensions of cultural values as given by Hofstede.

Feng shui is a Chinese _____, considered to be the process that links humans and the universe to ch'i, the energy that sustains life and flows through our bodies and surroundings, in and around our homes and workplaces.

In the context of cultural values, which of the following statements is true?

Which of the following social institutions introduces most innovations to society?

_____ is best defined as a responsible effort to learn from others' cultural ways in the quest for better solutions to a society's particular problems.

In the context of linguistic distance, which of the following languages is the most distant from English?

The strategy of cultural congruence involves marketing products similar to ones already on the market in a manner as similar as possible with existing cultural norms, thereby minimizing resistance.

The strategy of _____ deliberately sets out to alter those aspects of the culture offering resistance to predetermined marketing goals.

Cultures scoring low in Uncertainty Avoidance Index take a more empirical approach to understanding and knowledge.

What has been the impact of women joining the workforce in growing numbers for the past thirty years on American culture?

Modern medicine has thrived in the United States together with the use of herbal remedies from South America. This is an example of:

Which of the following is most likely an outcome of the usage of birth control pills?

People from cultures with high Power Distance Index scores are more likely to have a general distrust of others.

Which of the following is a way individuals learn culture from social institutions?

The Power Distance dimension of culture, identified by Geert Hofstede, has proven to be the most useful of the four dimensions.

For a marketer, one's own religion is most often the best guide to another's beliefs.

A culture with a low _____ score is likely to reflect more egalitarian views.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters

Exam 4: Cultural Dynamics in Assessing Global Markets

According to Jared Diamond, a professor of physiology, innovations spread faster north to south than east to west.

Which of the following is most likely the reason for corporations being the forerunners of innovations in society?

The aesthetics of a culture must be taken into account by marketers when:

List the four dimensions of cultural values as given by Hofstede.

Feng shui is a Chinese _____, considered to be the process that links humans and the universe to ch'i, the energy that sustains life and flows through our bodies and surroundings, in and around our homes and workplaces.

In the context of cultural values, which of the following statements is true?

Which of the following social institutions introduces most innovations to society?

_____ is best defined as a responsible effort to learn from others' cultural ways in the quest for better solutions to a society's particular problems.

In the context of linguistic distance, which of the following languages is the most distant from English?

The strategy of cultural congruence involves marketing products similar to ones already on the market in a manner as similar as possible with existing cultural norms, thereby minimizing resistance.

The strategy of _____ deliberately sets out to alter those aspects of the culture offering resistance to predetermined marketing goals.

Cultures scoring low in Uncertainty Avoidance Index take a more empirical approach to understanding and knowledge.

What has been the impact of women joining the workforce in growing numbers for the past thirty years on American culture?

Modern medicine has thrived in the United States together with the use of herbal remedies from South America. This is an example of:

Which of the following is most likely an outcome of the usage of birth control pills?

People from cultures with high Power Distance Index scores are more likely to have a general distrust of others.

Which of the following is a way individuals learn culture from social institutions?

The Power Distance dimension of culture, identified by Geert Hofstede, has proven to be the most useful of the four dimensions.

For a marketer, one's own religion is most often the best guide to another's beliefs.

A culture with a low _____ score is likely to reflect more egalitarian views.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters