Question 1

The four social institutions that most strongly influence values and culture are schools, churches, families, and the media.

Accepted Answer

A) True 
 B)False

Question 2

According to Edward Hall's comments on culture, which of the following could hurt companies and careers in foreign markets?

Accepted Answer

A)  Adherence to the social norms of the foreign market 
B)  Being agents of change in the new market 
C)  Ignorance of cultural differences in the foreign market 
D)  Strict following of the political rules of the foreign society 
E)  Consideration of the economic system of the new market 
A)  Adherence to the social norms of the foreign market 
B)  Being agents of change in the new market 
C)  Ignorance of cultural differences in the foreign market 
D)  Strict following of the political rules of the foreign society 
E)  Consideration of the economic system of the new market

Question 3

Cultures with high _____ scores tend to have a high level of anxiety and stress and a concern with security and rule following.

Accepted Answer

A)  Power Distance Index 
B)  Individualism/Collectivism Index 
C)  Distance from English Index 
D)  Uncertainty Avoidance Index 
E)  Masculinity/Femininity Index 
A)  Power Distance Index 
B)  Individualism/Collectivism Index 
C)  Distance from English Index 
D)  Uncertainty Avoidance Index 
E)  Masculinity/Femininity Index

Question 4

Based on the metaphor for Richard Nisbett's views involving Confucius's worthy picture, what is his analysis regarding the thought process or perceptual process of Westerners?

Accepted Answer

A)  Westerners can provide great details about central figures but see relatively little in the background. 
B)  Westerners observe things sequentially, thus fail to comprehend the larger picture. 
C)  Westerners are good at observing details but fail to comprehend the central message. 
D)  Westerners prefer larger than life figures to convey messages. 
E)  Westerners can report details about the background and foreground. 
A)  Westerners can provide great details about central figures but see relatively little in the background. 
B)  Westerners observe things sequentially, thus fail to comprehend the larger picture. 
C)  Westerners are good at observing details but fail to comprehend the central message. 
D)  Westerners prefer larger than life figures to convey messages. 
E)  Westerners can report details about the background and foreground.

Question 5

In the context of the elements of culture, illustrate the differences in "Asian and Western" thought as discussed by Richard Nisbett.

Accepted Answer

Richard Nisbett, in his book "The Geogra

Question 6

The process of adjusting to a new culture is known as:

Accepted Answer

A)  diffusion. 
B)  culture transfer. 
C)  acculturation. 
D)  assimilation. 
E)  transference. 
A)  diffusion. 
B)  culture transfer. 
C)  acculturation. 
D)  assimilation. 
E)  transference.

Question 7

Which of the following best describes culture?

Accepted Answer

A)  It is radical in nature and readily accepts change. 
B)  It is the same across all countries. 
C)  It is the human-made part of human environment. 
D)  It is static in nature. 
E)  It is insignificant in assessing new markets. 
A)  It is radical in nature and readily accepts change. 
B)  It is the same across all countries. 
C)  It is the human-made part of human environment. 
D)  It is static in nature. 
E)  It is insignificant in assessing new markets.

Question 8

When a culture scores high in Individualism/Collectivism Index, individuals fail to identify with groups.

Accepted Answer

A) True 
 B)False

Question 9

To a foreign marketer, the similar-but-different feature of cultures has important meaning in gaining cultural _____.

Accepted Answer

A)  insensitivity 
B)  ethnocentrism 
C)  apathy 
D)  empathy 
E)  indifference 
A)  insensitivity 
B)  ethnocentrism 
C)  apathy 
D)  empathy 
E)  indifference

Question 10

One of the advantages of the emergence of gender equality is the _____ gap between the sexes being narrowed in many places around the world.

Accepted Answer

A)  emotional 
B)  biological 
C)  identity 
D)  education 
E)  language 
A)  emotional 
B)  biological 
C)  identity 
D)  education 
E)  language

Question 11

What is the effect of education on the culture of a country?

Accepted Answer

Education, one of the most important soc

Question 12

Most traditional definitions of _____ center around the notion that it is the sum of the values, rituals, symbols, beliefs, and thought processes that are learned, shared by a group of people, and transmitted from generation to generation.

Accepted Answer

A)  economy 
B)  sensitivity 
C)  population 
D)  demography 
E)  culture 
A)  economy 
B)  sensitivity 
C)  population 
D)  demography 
E)  culture

Question 13

Briefly describe the causal factors and social processes that determine and form culture and cultural differences.

Accepted Answer

There are several causal factors and soc

Question 14

Which of the following technological innovations has had a great impact on the gender-based determination of responsibilities and roles?

Accepted Answer

A)  Mobile phones 
B)  Computers 
C)  Aircrafts 
D)  Optogenetics 
E)  Birth control techniques 
A)  Mobile phones 
B)  Computers 
C)  Aircrafts 
D)  Optogenetics 
E)  Birth control techniques

Question 15

Linguistics researchers have determined that languages around the world:

Accepted Answer

A)  originated from a single language: Latin. 
B)  conform to family trees based on the similarity of their forms and development. 
C)  have little impact on marketing activities. 
D)  are devoid of any political importance. 
E)  are not to be mistaken for social institutions. 
A)  originated from a single language: Latin. 
B)  conform to family trees based on the similarity of their forms and development. 
C)  have little impact on marketing activities. 
D)  are devoid of any political importance. 
E)  are not to be mistaken for social institutions.

Question 16

Which of the following is a characteristic of cultures with high Uncertainty Avoidance Index (UAI)?

Accepted Answer

A)  They are highly tolerant of ambiguity. 
B)  They tend to have a low level of anxiety. 
C)  They have a low level of concern with security and rule following. 
D)  They take a more empirical approach to understanding and knowledge. 
E)  They seek absolute truth. 
A)  They are highly tolerant of ambiguity. 
B)  They tend to have a low level of anxiety. 
C)  They have a low level of concern with security and rule following. 
D)  They take a more empirical approach to understanding and knowledge. 
E)  They seek absolute truth.

Question 17

In most cultures, the first social institution infants are exposed to outside the home is in the form of a:

Accepted Answer

A)  day-care center. 
B)  school. 
C)  religious institution. 
D)  shopping mall. 
E)  government agency. 
A)  day-care center. 
B)  school. 
C)  religious institution. 
D)  shopping mall. 
E)  government agency.

Question 18

When designing a product, the style, uses, and other related marketing activities, marketers must:

Accepted Answer

A)  ensure they are culturally acceptable if they are to be operative and meaningful. 
B)  ensure that there is no cultural interaction. 
C)  understand that culture is static. 
D)  be insensitive to cultural differences if they are to be successful. 
E)  be indifferent to societal conditions. 
A)  ensure they are culturally acceptable if they are to be operative and meaningful. 
B)  ensure that there is no cultural interaction. 
C)  understand that culture is static. 
D)  be insensitive to cultural differences if they are to be successful. 
E)  be indifferent to societal conditions.

Question 19

Which of the following actions is important for marketers in order to be effective in a foreign market?

Accepted Answer

A)  Learning to appreciate the intricacies of cultures different from their own 
B)  Ensuring that the promotions for the product are indifferent to social beliefs 
C)  Adhering to the prominent prejudices in one's own society 
D)  Creating product differentiation by being indifferent to the culture of the foreign market 
E)  Making the product relate to one's own religion 
A)  Learning to appreciate the intricacies of cultures different from their own 
B)  Ensuring that the promotions for the product are indifferent to social beliefs 
C)  Adhering to the prominent prejudices in one's own society 
D)  Creating product differentiation by being indifferent to the culture of the foreign market 
E)  Making the product relate to one's own religion

Question 20

Which of the following reflects Dutch management professor Geert Hofstede's perception of culture?

Accepted Answer

A)  It is a weapon that is often used against the poor. 
B)  It is a problem-solving tool. 
C)  It is a bias that is used to justify racial inequality. 
D)  It is a relationship enhancer. 
E)  It is a reflection of a nation's evolution. 
A)  It is a weapon that is often used against the poor. 
B)  It is a problem-solving tool. 
C)  It is a bias that is used to justify racial inequality. 
D)  It is a relationship enhancer. 
E)  It is a reflection of a nation's evolution.

The four social institutions that most strongly influence values and culture are schools, churches, families, and the media.

According to Edward Hall's comments on culture, which of the following could hurt companies and careers in foreign markets?

Cultures with high _____ scores tend to have a high level of anxiety and stress and a concern with security and rule following.

Based on the metaphor for Richard Nisbett's views involving Confucius's worthy picture, what is his analysis regarding the thought process or perceptual process of Westerners?

In the context of the elements of culture, illustrate the differences in "Asian and Western" thought as discussed by Richard Nisbett.

The process of adjusting to a new culture is known as:

Which of the following best describes culture?

When a culture scores high in Individualism/Collectivism Index, individuals fail to identify with groups.

To a foreign marketer, the similar-but-different feature of cultures has important meaning in gaining cultural _____.

One of the advantages of the emergence of gender equality is the _____ gap between the sexes being narrowed in many places around the world.

What is the effect of education on the culture of a country?

Most traditional definitions of _____ center around the notion that it is the sum of the values, rituals, symbols, beliefs, and thought processes that are learned, shared by a group of people, and transmitted from generation to generation.

Briefly describe the causal factors and social processes that determine and form culture and cultural differences.

Which of the following technological innovations has had a great impact on the gender-based determination of responsibilities and roles?

Linguistics researchers have determined that languages around the world:

Which of the following is a characteristic of cultures with high Uncertainty Avoidance Index (UAI)?

In most cultures, the first social institution infants are exposed to outside the home is in the form of a:

When designing a product, the style, uses, and other related marketing activities, marketers must:

Which of the following actions is important for marketers in order to be effective in a foreign market?

Which of the following reflects Dutch management professor Geert Hofstede's perception of culture?

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters

Exam 4: Cultural Dynamics in Assessing Global Markets

The four social institutions that most strongly influence values and culture are schools, churches, families, and the media.

According to Edward Hall's comments on culture, which of the following could hurt companies and careers in foreign markets?

Cultures with high _____ scores tend to have a high level of anxiety and stress and a concern with security and rule following.

Based on the metaphor for Richard Nisbett's views involving Confucius's worthy picture, what is his analysis regarding the thought process or perceptual process of Westerners?

In the context of the elements of culture, illustrate the differences in "Asian and Western" thought as discussed by Richard Nisbett.

The process of adjusting to a new culture is known as:

Which of the following best describes culture?

When a culture scores high in Individualism/Collectivism Index, individuals fail to identify with groups.

To a foreign marketer, the similar-but-different feature of cultures has important meaning in gaining cultural _____.

One of the advantages of the emergence of gender equality is the _____ gap between the sexes being narrowed in many places around the world.

What is the effect of education on the culture of a country?

Most traditional definitions of _____ center around the notion that it is the sum of the values, rituals, symbols, beliefs, and thought processes that are learned, shared by a group of people, and transmitted from generation to generation.

Briefly describe the causal factors and social processes that determine and form culture and cultural differences.

Which of the following technological innovations has had a great impact on the gender-based determination of responsibilities and roles?

Linguistics researchers have determined that languages around the world:

Which of the following is a characteristic of cultures with high Uncertainty Avoidance Index (UAI)?

In most cultures, the first social institution infants are exposed to outside the home is in the form of a:

When designing a product, the style, uses, and other related marketing activities, marketers must:

Which of the following actions is important for marketers in order to be effective in a foreign market?

Which of the following reflects Dutch management professor Geert Hofstede's perception of culture?

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters