Question 1

_____ provide the facilities for a manufacturer to exhibit and demonstrate products to potential users and to view competitors' products.

Accepted Answer

A)  Catalogs 
B)  Direct mails 
C)  Banners 
D)  Trade shows 
E)  Specialty advertising blogs 
A)  Catalogs 
B)  Direct mails 
C)  Banners 
D)  Trade shows 
E)  Specialty advertising blogs D

Question 2

Which of the following countries would be characterized as being in Stage 2 of Rostow's five-stage model of economic growth?

Accepted Answer

A)  Russia 
B)  Germany 
C)  South Korea 
D)  Czech Republic 
E)  Vietnam 
A)  Russia 
B)  Germany 
C)  South Korea 
D)  Czech Republic 
E)  Vietnam E

Question 3

Buyers in country X prefer to use the older, cheaper version of Firm A's product although it is bulkier and less user-friendly. Buyers in country Y, however, prefer to use the newer, lightweight version for its new user interface. Which of the following statements is the most accurate conclusion from the given information?

Accepted Answer

A)  Firm A needs to revamp its after-sales services. 
B)  The sales of industrial goods are higher in country X than in country Y. 
C)  The perception of quality can differ across countries. 
D)  Country X is a highly industrialized nation. 
E)  Country Y has a lower average income level compared to country X. 
A)  Firm A needs to revamp its after-sales services. 
B)  The sales of industrial goods are higher in country X than in country Y. 
C)  The perception of quality can differ across countries. 
D)  Country X is a highly industrialized nation. 
E)  Country Y has a lower average income level compared to country X. C

Question 4

The U.S. Department of Commerce has mandated that all U.S. government purchases are to be conducted using the metric system.

Accepted Answer

A) True 
 B)False

Question 5

Customizing a product to suit the specific needs of a market will enhance the quality of a product more than just selling products that use the latest technology.

Accepted Answer

A) True 
 B)False

Question 6

Business-to-business marketers frequently misinterpret the concept of quality. Which of the following examples best illustrates this idea?

Accepted Answer

A)  Farmers in developing countries prioritize ease of maintenance over efficiency of a farm vehicle. 
B)  Accountants in the Middle East often use the abacus rather than a calculator. 
C)  Some Japanese firms do not do business with many U.S. suppliers because their packaging is faulty. 
D)  Products that are imported into a country are usually customized for the users in the country. 
E)  ISO 9000 standards are universally accepted as a guarantee of the suitability of products in consumer applications. 
A)  Farmers in developing countries prioritize ease of maintenance over efficiency of a farm vehicle. 
B)  Accountants in the Middle East often use the abacus rather than a calculator. 
C)  Some Japanese firms do not do business with many U.S. suppliers because their packaging is faulty. 
D)  Products that are imported into a country are usually customized for the users in the country. 
E)  ISO 9000 standards are universally accepted as a guarantee of the suitability of products in consumer applications.

Question 7

If a country is in Stage 5 (the age of mass consumption) of Rostow's five-stage model of economic development, it purchases most of its highest-technology products and services from _____.

Accepted Answer

A)  Stage 4 suppliers 
B)  Stage 3 suppliers 
C)  Stage 5 suppliers 
D)  Stage 1 suppliers 
E)  Stage 2 suppliers 
A)  Stage 4 suppliers 
B)  Stage 3 suppliers 
C)  Stage 5 suppliers 
D)  Stage 1 suppliers 
E)  Stage 2 suppliers

Question 8

Country X is most likely to be in the age of mass consumption according to Rostow's five-stage model of economic development if:

Accepted Answer

A)  its economy is primarily driven by natural resource extraction. 
B)  the economy is moving away from agriculture and toward manufacturing. 
C)  the economy is driven by low-cost manufacturing. 
D)  it is primarily a service economy. 
E)  its economy is primarily agrarian. 
A)  its economy is primarily driven by natural resource extraction. 
B)  the economy is moving away from agriculture and toward manufacturing. 
C)  the economy is driven by low-cost manufacturing. 
D)  it is primarily a service economy. 
E)  its economy is primarily agrarian.

Question 9

The _____ measures customers' satisfaction and perceptions of quality of a representative sample of America's goods and services.

Accepted Answer

A)  ISO 9000 
B)  ICE 
C)  Net Promoter Score (NPS) 
D)  American Customer Satisfaction Index (ACSI) 
E)  American Price Index (API) 
A)  ISO 9000 
B)  ICE 
C)  Net Promoter Score (NPS) 
D)  American Customer Satisfaction Index (ACSI) 
E)  American Price Index (API)

Question 10

Industrial demand is unaffected by changes in consumer demand.

Accepted Answer

A) True 
 B)False

Question 11

For many industrial products, the revenue from associated services exceeds the revenue from the products themselves.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following statements is true of universal standards in the sale of international products?

Accepted Answer

A)  The idea of universal standards is being resisted in developing countries. 
B)  Firms that adhere to universal standards find the costs to be greater than the benefits. 
C)  The international market for industrial goods uses the imperial system as a universal standard. 
D)  All governments mandate universal standards. 
E)  The lack of universal standards limits the expansion of industries. 
A)  The idea of universal standards is being resisted in developing countries. 
B)  Firms that adhere to universal standards find the costs to be greater than the benefits. 
C)  The international market for industrial goods uses the imperial system as a universal standard. 
D)  All governments mandate universal standards. 
E)  The lack of universal standards limits the expansion of industries.

Question 13

Derived demand can be defined as demand dependent on another source.

Accepted Answer

A) True 
 B)False

Question 14

What is the mode of entry chosen by most consumer services firms to enter a foreign market? What is the reason for this?

Accepted Answer

The mode of entry for most consumer serv

Question 15

Derived demand can be defined as demand that is:

Accepted Answer

A)  independent of price. 
B)  independent of consumer wants and needs. 
C)  dependent on another source. 
D)  highly volatile. 
E)  highly responsive to factors other than price. 
A)  independent of price. 
B)  independent of consumer wants and needs. 
C)  dependent on another source. 
D)  highly volatile. 
E)  highly responsive to factors other than price.

Question 16

S&F Advertising Agency has just signed a contract with Miracle Inc., a multimillion-dollar cosmetics company, to make advertisements for Miracle's products. Miracle wants S&F to come up with creative ideas for its recent expansion into South Asian markets of India and Indonesia. In order to accommodate Miracle, S&F has now opened offices in two Indian cities and one Indonesian city. In this context, S&F is a _____.

Accepted Answer

A)  head hunter 
B)  client follower 
C)  bargain hunter 
D)  bet padder 
E)  risk avoider 
A)  head hunter 
B)  client follower 
C)  bargain hunter 
D)  bet padder 
E)  risk avoider

Question 17

The U.S. Congress and businesses have been resisting conversion to the metric system because they fear:

Accepted Answer

A)  market competition from international firms already using the metric system. 
B)  consumer backlash and the substitution of international products. 
C)  that it will promote standardization. 
D)  that workers will not understand the system. 
E)  that it will be too costly to implement. 
A)  market competition from international firms already using the metric system. 
B)  consumer backlash and the substitution of international products. 
C)  that it will promote standardization. 
D)  that workers will not understand the system. 
E)  that it will be too costly to implement.

Question 18

Which of the following statements is true of business services?

Accepted Answer

A)  Most business services companies enter international markets to service their local clients abroad. 
B)  Services are intangible and so cannot be produced in one country and exported to another. 
C)  The removal of trade barriers poses a serious threat to the continued expansion of international services trade. 
D)  Firms should avoid providing after-sales services as the costs do not justify the benefits. 
E)  The perception of quality of a business service depends solely on the average per capita income of the buyer's country. 
A)  Most business services companies enter international markets to service their local clients abroad. 
B)  Services are intangible and so cannot be produced in one country and exported to another. 
C)  The removal of trade barriers poses a serious threat to the continued expansion of international services trade. 
D)  Firms should avoid providing after-sales services as the costs do not justify the benefits. 
E)  The perception of quality of a business service depends solely on the average per capita income of the buyer's country.

Question 19

The perception of quality:

Accepted Answer

A)  is specified by the government. 
B)  depends solely on the customer. 
C)  is defined by universal quality standards. 
D)  depends on the manufacturer's specifications. 
E)  are the same for most industrial goods. 
A)  is specified by the government. 
B)  depends solely on the customer. 
C)  is defined by universal quality standards. 
D)  depends on the manufacturer's specifications. 
E)  are the same for most industrial goods.

Question 20

What is the ISO 9000 certification?

Accepted Answer

The ISO 9000s are a series of five inter

_____ provide the facilities for a manufacturer to exhibit and demonstrate products to potential users and to view competitors' products.

Which of the following countries would be characterized as being in Stage 2 of Rostow's five-stage model of economic growth?

The U.S. Department of Commerce has mandated that all U.S. government purchases are to be conducted using the metric system.

Customizing a product to suit the specific needs of a market will enhance the quality of a product more than just selling products that use the latest technology.

Business-to-business marketers frequently misinterpret the concept of quality. Which of the following examples best illustrates this idea?

If a country is in Stage 5 (the age of mass consumption) of Rostow's five-stage model of economic development, it purchases most of its highest-technology products and services from _____.

Country X is most likely to be in the age of mass consumption according to Rostow's five-stage model of economic development if:

The _____ measures customers' satisfaction and perceptions of quality of a representative sample of America's goods and services.

Industrial demand is unaffected by changes in consumer demand.

For many industrial products, the revenue from associated services exceeds the revenue from the products themselves.

Which of the following statements is true of universal standards in the sale of international products?

Derived demand can be defined as demand dependent on another source.

What is the mode of entry chosen by most consumer services firms to enter a foreign market? What is the reason for this?

Derived demand can be defined as demand that is:

The U.S. Congress and businesses have been resisting conversion to the metric system because they fear:

Which of the following statements is true of business services?

The perception of quality:

What is the ISO 9000 certification?

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters

Exam 14: Products and Services for Businesses

_____ provide the facilities for a manufacturer to exhibit and demonstrate products to potential users and to view competitors' products.

Which of the following countries would be characterized as being in Stage 2 of Rostow's five-stage model of economic growth?

The U.S. Department of Commerce has mandated that all U.S. government purchases are to be conducted using the metric system.

Customizing a product to suit the specific needs of a market will enhance the quality of a product more than just selling products that use the latest technology.

Business-to-business marketers frequently misinterpret the concept of quality. Which of the following examples best illustrates this idea?

If a country is in Stage 5 (the age of mass consumption) of Rostow's five-stage model of economic development, it purchases most of its highest-technology products and services from _____.

Country X is most likely to be in the age of mass consumption according to Rostow's five-stage model of economic development if:

The _____ measures customers' satisfaction and perceptions of quality of a representative sample of America's goods and services.

Industrial demand is unaffected by changes in consumer demand.

For many industrial products, the revenue from associated services exceeds the revenue from the products themselves.

Which of the following statements is true of universal standards in the sale of international products?

Derived demand can be defined as demand dependent on another source.

What is the mode of entry chosen by most consumer services firms to enter a foreign market? What is the reason for this?

Derived demand can be defined as demand that is:

The U.S. Congress and businesses have been resisting conversion to the metric system because they fear:

Which of the following statements is true of business services?

The perception of quality:

What is the ISO 9000 certification?

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters