Question 1

Firms that sell industrial goods in international market should focus on after-sales services because these services:

Accepted Answer

A)  are almost always more profitable than the actual sale of the goods themselves. 
B)  require high levels of investment in training and development. 
C)  ensure that the firm's goods are not liable to lawsuits. 
D)  cost the firm almost nothing. 
E)  cannot be outsourced to other companies and must be provided by the firm itself. 
A)  are almost always more profitable than the actual sale of the goods themselves. 
B)  require high levels of investment in training and development. 
C)  ensure that the firm's goods are not liable to lawsuits. 
D)  cost the firm almost nothing. 
E)  cannot be outsourced to other companies and must be provided by the firm itself.

Question 2

Companies today must be ready to provide after-sale services in the international marketplace if they are to dominate the global arena. Explain why this is true.

Accepted Answer

Effective competition abroad requires no

Question 3

Trade shows are the most important channel of advertising for consumer goods.

Accepted Answer

A) True 
 B)False

Question 4

In knowledge-based services such as consulting, engineering, education, and information technology, _____ are a key driver of success and failure.

Accepted Answer

A)  income taxes 
B)  intellectual property issues 
C)  free trade zones (FTZs) 
D)  exchange rate regulations 
E)  tariffs on the import of goods 
A)  income taxes 
B)  intellectual property issues 
C)  free trade zones (FTZs) 
D)  exchange rate regulations 
E)  tariffs on the import of goods

Question 5

Good quality as interpreted by a highly industrialized market is the same as that interpreted by standards of a less industrialized nation.

Accepted Answer

A) True 
 B)False

Question 6

As some business services have intrinsic value that can be embodied in some tangible form, they can be produced in one country and exported to another. Which of the following is an example of this?

Accepted Answer

A)  Language schools 
B)  In-flight services on an airplane 
C)  Operating an automatic teller machine 
D)  Data processing services 
E)  Physicians' services 
A)  Language schools 
B)  In-flight services on an airplane 
C)  Operating an automatic teller machine 
D)  Data processing services 
E)  Physicians' services

Question 7

What has become the primary vehicle for doing business in many foreign countries? Explain and justify your answer.

Accepted Answer

Trade shows and trade fairs have rapidly

Question 8

The sales of industrial goods are driven by the buyer's need to make profits.

Accepted Answer

A) True 
 B)False

Question 9

The process of total quality management (TQM) starts with:

Accepted Answer

A)  providing all customers with technologically advanced products. 
B)  signing trade agreements with developed countries. 
C)  involving customers in the product development process. 
D)  reducing the time taken for the product to reach the market. 
E)  marketing the products at trade shows and fairs. 
A)  providing all customers with technologically advanced products. 
B)  signing trade agreements with developed countries. 
C)  involving customers in the product development process. 
D)  reducing the time taken for the product to reach the market. 
E)  marketing the products at trade shows and fairs.

Question 10

Capitalism is the most serious threat to the continued expansion of international services trade.

Accepted Answer

A) True 
 B)False

Question 11

With respect to Rostow's five-stage model of economic development, countries in Stage 5 (the age of mass consumption) are mostly service economies.

Accepted Answer

A) True 
 B)False

Question 12

For managers selling capital equipment and big-ticket industrial services, understanding the concept of derived demand is absolutely fundamental to their success.

Accepted Answer

A) True 
 B)False

Question 13

_____ is rapidly becoming a major after-sales service when selling technical products in countries that demand the latest technology.

Accepted Answer

A)  Promotional pricing 
B)  Product innovation 
C)  Capacity utilization efficiency 
D)  Customer training 
E)  Warranty 
A)  Promotional pricing 
B)  Product innovation 
C)  Capacity utilization efficiency 
D)  Customer training 
E)  Warranty

Question 14

In difficult economic and political circumstances or otherwise, online trade shows are a more than adequate substitute for physical trade shows or trade fairs.

Accepted Answer

A) True 
 B)False

Question 15

Many suppliers are adopting ISO 9000 standards because:

Accepted Answer

A)  they can acquire the certification at no extra cost. 
B)  governments mandate ISO certification for all product categories. 
C)  they want to be perceived as being environmentally friendly. 
D)  the WTO expects international suppliers to conform to ISO standards. 
E)  their buyers require them to be ISO 9000 registered. 
A)  they can acquire the certification at no extra cost. 
B)  governments mandate ISO certification for all product categories. 
C)  they want to be perceived as being environmentally friendly. 
D)  the WTO expects international suppliers to conform to ISO standards. 
E)  their buyers require them to be ISO 9000 registered.

Question 16

Which are the stages of Rostow's five-stage model of economic development?

Accepted Answer

The five stages of Rostow's five-stage m

Question 17

For managers selling capital equipment and big-ticket industrial services, understanding the concept of _____ is absolutely fundamental to their success.

Accepted Answer

A)  availability heuristic 
B)  bank effect 
C)  Baskerville effect 
D)  derived demand 
E)  catapult demand 
A)  availability heuristic 
B)  bank effect 
C)  Baskerville effect 
D)  derived demand 
E)  catapult demand

Question 18

One of the trends that spurred the demand for technologically advanced products was the disintegration of the Soviet empire.

Accepted Answer

A) True 
 B)False

Question 19

The single most important difference between consumer and industrial marketing is the cyclical swings in demand inherent in the latter.

Accepted Answer

A) True 
 B)False

Question 20

One of the ways that an industrial firm should manage the inherent volatility of the industrial sector is by increasing advertising expenditure during booms.

Accepted Answer

A) True 
 B)False

Firms that sell industrial goods in international market should focus on after-sales services because these services:

Companies today must be ready to provide after-sale services in the international marketplace if they are to dominate the global arena. Explain why this is true.

Trade shows are the most important channel of advertising for consumer goods.

In knowledge-based services such as consulting, engineering, education, and information technology, _____ are a key driver of success and failure.

Good quality as interpreted by a highly industrialized market is the same as that interpreted by standards of a less industrialized nation.

As some business services have intrinsic value that can be embodied in some tangible form, they can be produced in one country and exported to another. Which of the following is an example of this?

What has become the primary vehicle for doing business in many foreign countries? Explain and justify your answer.

The sales of industrial goods are driven by the buyer's need to make profits.

The process of total quality management (TQM) starts with:

Capitalism is the most serious threat to the continued expansion of international services trade.

With respect to Rostow's five-stage model of economic development, countries in Stage 5 (the age of mass consumption) are mostly service economies.

For managers selling capital equipment and big-ticket industrial services, understanding the concept of derived demand is absolutely fundamental to their success.

_____ is rapidly becoming a major after-sales service when selling technical products in countries that demand the latest technology.

In difficult economic and political circumstances or otherwise, online trade shows are a more than adequate substitute for physical trade shows or trade fairs.

Many suppliers are adopting ISO 9000 standards because:

Which are the stages of Rostow's five-stage model of economic development?

For managers selling capital equipment and big-ticket industrial services, understanding the concept of _____ is absolutely fundamental to their success.

One of the trends that spurred the demand for technologically advanced products was the disintegration of the Soviet empire.

The single most important difference between consumer and industrial marketing is the cyclical swings in demand inherent in the latter.

One of the ways that an industrial firm should manage the inherent volatility of the industrial sector is by increasing advertising expenditure during booms.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters

Exam 14: Products and Services for Businesses

Firms that sell industrial goods in international market should focus on after-sales services because these services:

Companies today must be ready to provide after-sale services in the international marketplace if they are to dominate the global arena. Explain why this is true.

Trade shows are the most important channel of advertising for consumer goods.

In knowledge-based services such as consulting, engineering, education, and information technology, _____ are a key driver of success and failure.

Good quality as interpreted by a highly industrialized market is the same as that interpreted by standards of a less industrialized nation.

As some business services have intrinsic value that can be embodied in some tangible form, they can be produced in one country and exported to another. Which of the following is an example of this?

What has become the primary vehicle for doing business in many foreign countries? Explain and justify your answer.

The sales of industrial goods are driven by the buyer's need to make profits.

The process of total quality management (TQM) starts with:

Capitalism is the most serious threat to the continued expansion of international services trade.

With respect to Rostow's five-stage model of economic development, countries in Stage 5 (the age of mass consumption) are mostly service economies.

For managers selling capital equipment and big-ticket industrial services, understanding the concept of derived demand is absolutely fundamental to their success.

_____ is rapidly becoming a major after-sales service when selling technical products in countries that demand the latest technology.

In difficult economic and political circumstances or otherwise, online trade shows are a more than adequate substitute for physical trade shows or trade fairs.

Many suppliers are adopting ISO 9000 standards because:

Which are the stages of Rostow's five-stage model of economic development?

For managers selling capital equipment and big-ticket industrial services, understanding the concept of _____ is absolutely fundamental to their success.

One of the trends that spurred the demand for technologically advanced products was the disintegration of the Soviet empire.

The single most important difference between consumer and industrial marketing is the cyclical swings in demand inherent in the latter.

One of the ways that an industrial firm should manage the inherent volatility of the industrial sector is by increasing advertising expenditure during booms.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters