Question 1

Which of the following is true of commercial relationships in countries with collectivistic and high-context cultures?

Accepted Answer

A)  The commercial relationship is limited to a one-time provision of the goods or service. 
B)  Efficiency and innovation matter more than long-term relationship building. 
C)  Trust is a crucial aspect of commercial relationships. 
D)  The focus of the relationship is on price and value-for-money. 
E)  Customer loyalty is fleeting and short-lived. 
A)  The commercial relationship is limited to a one-time provision of the goods or service. 
B)  Efficiency and innovation matter more than long-term relationship building. 
C)  Trust is a crucial aspect of commercial relationships. 
D)  The focus of the relationship is on price and value-for-money. 
E)  Customer loyalty is fleeting and short-lived.

Question 2

Which of the following is possibly the best indicator of a country's ability to use technology to leap several stages of economic development in a very short time?

Accepted Answer

A)  The quality of the educational system 
B)  The size of the population 
C)  The general economic environment 
D)  The size and growth rate of the market 
E)  The level of government regulations 
A)  The quality of the educational system 
B)  The size of the population 
C)  The general economic environment 
D)  The size and growth rate of the market 
E)  The level of government regulations

Question 3

Which of the following is an additional reason for marketing industrial goods abroad that does NOT necessarily apply to consumer goods?

Accepted Answer

A)  Bypassing import tariffs 
B)  Avoiding sales tax 
C)  Reducing the volatility of demand 
D)  Acquiring ISO certification 
E)  Acquiring ACSI certification 
A)  Bypassing import tariffs 
B)  Avoiding sales tax 
C)  Reducing the volatility of demand 
D)  Acquiring ISO certification 
E)  Acquiring ACSI certification

Question 4

Which of the following is true of the ISO 9000 standards?

Accepted Answer

A)  The ISO 9000 standards apply to specific products. 
B)  The ISO 9000s guarantee that a manufacturer produces a "quality" product or service. 
C)  The ISO 9000 series describes eight quality system models. 
D)  The ISO 9000 standards are a certification of the quality control system that a company has in place. 
E)  The ISO 9000s were originally designed by the International Organization for Quality in the United States. 
A)  The ISO 9000 standards apply to specific products. 
B)  The ISO 9000s guarantee that a manufacturer produces a "quality" product or service. 
C)  The ISO 9000 series describes eight quality system models. 
D)  The ISO 9000 standards are a certification of the quality control system that a company has in place. 
E)  The ISO 9000s were originally designed by the International Organization for Quality in the United States.

Question 5

Which of the following factors spurs demand for technologically advanced products in the world?

Accepted Answer

A)  An increase in the size of the global unskilled labor force 
B)  Large fiscal deficits in developed nations 
C)  Expanding economic and industrial growth in Asia 
D)  The increase in the average age in Europe 
E)  The opening of the Trans-Arctic route 
A)  An increase in the size of the global unskilled labor force 
B)  Large fiscal deficits in developed nations 
C)  Expanding economic and industrial growth in Asia 
D)  The increase in the average age in Europe 
E)  The opening of the Trans-Arctic route

Question 6

The Global Harmonization Task Force is an international effort that is attempting to:

Accepted Answer

A)  harmonize standards for several international industrial sectors. 
B)  promote free trade among developing and developed nations. 
C)  equalize wages among countries. 
D)  increase double testing of goods and services. 
E)  equalize the perception of quality across countries. 
A)  harmonize standards for several international industrial sectors. 
B)  promote free trade among developing and developed nations. 
C)  equalize wages among countries. 
D)  increase double testing of goods and services. 
E)  equalize the perception of quality across countries.

Question 7

Which of the following are driving a strong level of interest in the ISO 9000 certification?

Accepted Answer

A)  Government regulations 
B)  Marketplace requirements 
C)  Environmental regulations 
D)  Trade tariff requirements 
E)  Protectionism restrictions 
A)  Government regulations 
B)  Marketplace requirements 
C)  Environmental regulations 
D)  Trade tariff requirements 
E)  Protectionism restrictions

Question 8

A company website is the most important vehicle for selling industrial products, reaching prospective B2B customers, and marketing in most countries.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is considered to be an important competitive marketing tool in Europe?

Accepted Answer

A)  ISO 9000 certification 
B)  ICE certification 
C)  ACSI certification 
D)  AERA certification 
E)  NCME certification 
A)  ISO 9000 certification 
B)  ICE certification 
C)  ACSI certification 
D)  AERA certification 
E)  NCME certification

Question 10

Which of the following stages of Rostow's five-stage model of economic growth do highly-industrialized countries like Japan and Germany fit into?

Accepted Answer

A)  Traditional society 
B)  Preconditions to takeoff 
C)  Takeoff 
D)  Drive to maturity 
E)  The age of mass consumption 
A)  Traditional society 
B)  Preconditions to takeoff 
C)  Takeoff 
D)  Drive to maturity 
E)  The age of mass consumption

Question 11

Which of the following is characteristic of Stage 2 of Rostow's five-stage model of economic growth?

Accepted Answer

A)  Industrial demand is mainly associated with natural resources extraction. 
B)  The goods demanded relate to equipment and supplies to support manufacturing. 
C)  The focus is more on low-cost manufacturing of a variety of consumer and some industrial goods. 
D)  The focus is on design activities and the development of manufacturing techniques. 
E)  Infrastructure development is the primary requirement in the economy. 
A)  Industrial demand is mainly associated with natural resources extraction. 
B)  The goods demanded relate to equipment and supplies to support manufacturing. 
C)  The focus is more on low-cost manufacturing of a variety of consumer and some industrial goods. 
D)  The focus is on design activities and the development of manufacturing techniques. 
E)  Infrastructure development is the primary requirement in the economy.

Question 12

Industrial goods are most likely to be standardized if:

Accepted Answer

A)  they are produced by the same firm. 
B)  the cost of producing each unit is the same. 
C)  their uses are the same across markets. 
D)  they are sold to different income groups. 
E)  they are sold in different countries. 
A)  they are produced by the same firm. 
B)  the cost of producing each unit is the same. 
C)  their uses are the same across markets. 
D)  they are sold to different income groups. 
E)  they are sold in different countries.

Question 13

What are the two basic factors that account for greater market similarities among industrial goods customers than among consumer goods customers?

Accepted Answer

The two factors that account for greater

Question 14

The most significant environmental factor affecting the international market for industrial goods and services is the degree of standardization.

Accepted Answer

A) True 
 B)False

Question 15

Restrictions on cross-border data flows are potentially the most damaging to industries that:

Accepted Answer

A)  are fragmented. 
B)  focus on domestic production. 
C)  generate revenue from the sale of physical products across borders. 
D)  rely on information transfers across countries. 
E)  are concentrated in nature. 
A)  are fragmented. 
B)  focus on domestic production. 
C)  generate revenue from the sale of physical products across borders. 
D)  rely on information transfers across countries. 
E)  are concentrated in nature.

Question 16

In Stage 1 (the traditional society) of Rostow's five-stage model of economic development, the most important industrial demand is associated with labor.

Accepted Answer

A) True 
 B)False

Question 17

For firms producing products and services for industrial markets, the chief reason for venturing abroad is the prospect of high profits with no risk.

Accepted Answer

A) True 
 B)False

Question 18

What are the trends that spur demand for technologically advanced products?

Accepted Answer

Three interrelated trends spur demand fo

Question 19

Which of the following is a factor that exacerbates the volatility in demand in industrial markets?

Accepted Answer

A)  Professional buyers in the industrial market tend to act in concert. 
B)  The demand for industrial goods is independent of changes in economic development. 
C)  Small, noncyclical swings in demand are inherent in industrial markets. 
D)  Experienced purchasers tend to make buying decisions independently. 
E)  The demand for industrial goods is highly inelastic. 
A)  Professional buyers in the industrial market tend to act in concert. 
B)  The demand for industrial goods is independent of changes in economic development. 
C)  Small, noncyclical swings in demand are inherent in industrial markets. 
D)  Experienced purchasers tend to make buying decisions independently. 
E)  The demand for industrial goods is highly inelastic.

Question 20

A country has reached a level of economic development where the manufacturing of both semidurable and nondurable consumer goods has just begun. Also, the goods demanded relate to equipment and supplies to support manufacturing. Which of the following stages of Rostow's five-stage model of economic growth does the country fit?

Accepted Answer

A)  The traditional society 
B)  Drive to maturity 
C)  Preconditions for takeoff 
D)  Takeoff 
E)  The age of mass consumption 
A)  The traditional society 
B)  Drive to maturity 
C)  Preconditions for takeoff 
D)  Takeoff 
E)  The age of mass consumption

Which of the following is true of commercial relationships in countries with collectivistic and high-context cultures?

Which of the following is possibly the best indicator of a country's ability to use technology to leap several stages of economic development in a very short time?

Which of the following is an additional reason for marketing industrial goods abroad that does NOT necessarily apply to consumer goods?

Which of the following is true of the ISO 9000 standards?

Which of the following factors spurs demand for technologically advanced products in the world?

The Global Harmonization Task Force is an international effort that is attempting to:

Which of the following are driving a strong level of interest in the ISO 9000 certification?

A company website is the most important vehicle for selling industrial products, reaching prospective B2B customers, and marketing in most countries.

Which of the following is considered to be an important competitive marketing tool in Europe?

Which of the following stages of Rostow's five-stage model of economic growth do highly-industrialized countries like Japan and Germany fit into?

Which of the following is characteristic of Stage 2 of Rostow's five-stage model of economic growth?

Industrial goods are most likely to be standardized if:

What are the two basic factors that account for greater market similarities among industrial goods customers than among consumer goods customers?

The most significant environmental factor affecting the international market for industrial goods and services is the degree of standardization.

Restrictions on cross-border data flows are potentially the most damaging to industries that:

In Stage 1 (the traditional society) of Rostow's five-stage model of economic development, the most important industrial demand is associated with labor.

For firms producing products and services for industrial markets, the chief reason for venturing abroad is the prospect of high profits with no risk.

What are the trends that spur demand for technologically advanced products?

Which of the following is a factor that exacerbates the volatility in demand in industrial markets?

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters

Exam 14: Products and Services for Businesses

Which of the following is true of commercial relationships in countries with collectivistic and high-context cultures?

Which of the following is possibly the best indicator of a country's ability to use technology to leap several stages of economic development in a very short time?

Which of the following is an additional reason for marketing industrial goods abroad that does NOT necessarily apply to consumer goods?

Which of the following is true of the ISO 9000 standards?

Which of the following factors spurs demand for technologically advanced products in the world?

The Global Harmonization Task Force is an international effort that is attempting to:

Which of the following are driving a strong level of interest in the ISO 9000 certification?

A company website is the most important vehicle for selling industrial products, reaching prospective B2B customers, and marketing in most countries.

Which of the following is considered to be an important competitive marketing tool in Europe?

Which of the following stages of Rostow's five-stage model of economic growth do highly-industrialized countries like Japan and Germany fit into?

Which of the following is characteristic of Stage 2 of Rostow's five-stage model of economic growth?

Industrial goods are most likely to be standardized if:

What are the two basic factors that account for greater market similarities among industrial goods customers than among consumer goods customers?

The most significant environmental factor affecting the international market for industrial goods and services is the degree of standardization.

Restrictions on cross-border data flows are potentially the most damaging to industries that:

In Stage 1 (the traditional society) of Rostow's five-stage model of economic development, the most important industrial demand is associated with labor.

For firms producing products and services for industrial markets, the chief reason for venturing abroad is the prospect of high profits with no risk.

What are the trends that spur demand for technologically advanced products?

Which of the following is a factor that exacerbates the volatility in demand in industrial markets?

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters