Question 1

The ISO 9000 certification guarantees that each product or service produced by a company is of the highest quality.

Accepted Answer

A) True 
 B)False

Question 2

Three factors affect the demand in international industrial markets differently than in consumer markets. What are these factors?

Accepted Answer

The three factors that affect the demand

Question 3

The American Customer Satisfaction Index (ACSI) focuses on:

Accepted Answer

A)  differentiating a product based on its quality. 
B)  rating a company's quality based on its leadership, strategic planning, and customer and market focus. 
C)  the audit of a company's business processes in order to ensure quality. 
D)  results, that is, quality as perceived by product and service users. 
E)  the creation of a quality control system that can meet published quality standards. 
A)  differentiating a product based on its quality. 
B)  rating a company's quality based on its leadership, strategic planning, and customer and market focus. 
C)  the audit of a company's business processes in order to ensure quality. 
D)  results, that is, quality as perceived by product and service users. 
E)  the creation of a quality control system that can meet published quality standards.

Question 4

The industrialized economies in the _____ stage of Rostow's five-stage model of economic development focus more on low-cost manufacturing of a variety of consumer and some industrial goods. They buy from all categories of industrial products and services.

Accepted Answer

A)  traditional society 
B)  drive to maturity 
C)  preconditions to takeoff 
D)  age of mass consumption 
E)  takeoff 
A)  traditional society 
B)  drive to maturity 
C)  preconditions to takeoff 
D)  age of mass consumption 
E)  takeoff

Question 5

While countries have standards for products produced within its borders, there are no such standards that are applicable to imported goods.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following has become the primary vehicle for business-to-business promotion and selling in many foreign countries?

Accepted Answer

A)  Trade shows 
B)  In-office visits by sales teams 
C)  TV advertising 
D)  Local radio advertising 
E)  Transit media 
A)  Trade shows 
B)  In-office visits by sales teams 
C)  TV advertising 
D)  Local radio advertising 
E)  Transit media

Question 7

Which of the following statements is true of ISO 9000 certification?

Accepted Answer

A)  To receive the ISO 9000 certification, a company does not require a registration assessment. 
B)  The ISO 9000 is generally voluntary except for certain regulated products. 
C)  A complete assessment for recertification of the ISO 9000 is done annually. 
D)  The ISO 9000 measures customers' satisfaction and perceptions of quality of a representative sample. 
E)  The ISO 9000 guarantees that a manufacturer produces a "quality" product or service. 
A)  To receive the ISO 9000 certification, a company does not require a registration assessment. 
B)  The ISO 9000 is generally voluntary except for certain regulated products. 
C)  A complete assessment for recertification of the ISO 9000 is done annually. 
D)  The ISO 9000 measures customers' satisfaction and perceptions of quality of a representative sample. 
E)  The ISO 9000 guarantees that a manufacturer produces a "quality" product or service.

Question 8

What is the most serious threat to the continued expansion of international services trade?

Accepted Answer

A)  Free trade 
B)  Capitalism 
C)  Globalization 
D)  Foreign trade zones (FTZs) 
E)  Protectionism 
A)  Free trade 
B)  Capitalism 
C)  Globalization 
D)  Foreign trade zones (FTZs) 
E)  Protectionism

Question 9

The lack of common standards for manufacturing highly specialized equipment is a problem in international sales of industrial products.

Accepted Answer

A) True 
 B)False

Question 10

The lack of universal standards in the industrial goods market:

Accepted Answer

A)  increases the price of raw materials. 
B)  gives each firm a competitive edge. 
C)  increases the level of consumer satisfaction. 
D)  reduces the price of the final goods. 
E)  increases the cost of doing business. 
A)  increases the price of raw materials. 
B)  gives each firm a competitive edge. 
C)  increases the level of consumer satisfaction. 
D)  reduces the price of the final goods. 
E)  increases the cost of doing business.

Question 11

A country can leap several stages of economic development by using technology as economic leverage.

Accepted Answer

A) True 
 B)False

Question 12

Russia and Eastern European countries fit in which of the following stages of Rostow's five-stage model of economic growth?

Accepted Answer

A)  The traditional society 
B)  Drive to maturity 
C)  Preconditions for takeoff 
D)  The age of mass consumption 
E)  Takeoff 
A)  The traditional society 
B)  Drive to maturity 
C)  Preconditions for takeoff 
D)  The age of mass consumption 
E)  Takeoff

Question 13

Which of the following can be used as a measure to manage volatility in industrial demand in the domestic market?

Accepted Answer

A)  Maintaining a narrow product line 
B)  Reducing prices during booms 
C)  Reducing advertising expenditures during booms 
D)  Focusing on market share as a strategic goal 
E)  Avoiding investment in foreign high-yield financial instruments 
A)  Maintaining a narrow product line 
B)  Reducing prices during booms 
C)  Reducing advertising expenditures during booms 
D)  Focusing on market share as a strategic goal 
E)  Avoiding investment in foreign high-yield financial instruments

Question 14

Which of the following stages of Rostow's five-stage model of economic growth do industrialized economies such as Korea and the Czech Republic fit into?

Accepted Answer

A)  Preconditions to takeoff 
B)  Takeoff 
C)  Traditional society 
D)  Drive to maturity 
E)  The age of mass consumption 
A)  Preconditions to takeoff 
B)  Takeoff 
C)  Traditional society 
D)  Drive to maturity 
E)  The age of mass consumption

Question 15

Which of the following countries is not officially on the metric system?

Accepted Answer

A)  The United States 
B)  Japan 
C)  Saudi Arabia 
D)  Mexico 
E)  China 
A)  The United States 
B)  Japan 
C)  Saudi Arabia 
D)  Mexico 
E)  China

Question 16

A product whose design reflects the needs and expectations of the buyer-no more, no less-is a quality product.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following statements is true of industrial markets?

Accepted Answer

A)  Demand in industrial markets is nonvolatile by nature. 
B)  Industrial markets are unaffected by derived demand. 
C)  Industrial sellers tend to have small numbers of customers upon which they are more dependent. 
D)  Sales of industrial goods are stable and do not fluctuate. 
E)  Professional buyers in industrial markets tend to undertake dissimilar investment actions to achieve the same goal. 
A)  Demand in industrial markets is nonvolatile by nature. 
B)  Industrial markets are unaffected by derived demand. 
C)  Industrial sellers tend to have small numbers of customers upon which they are more dependent. 
D)  Sales of industrial goods are stable and do not fluctuate. 
E)  Professional buyers in industrial markets tend to undertake dissimilar investment actions to achieve the same goal.

Question 18

The ISO 9000 certification allows a company to:

Accepted Answer

A)  hedge its risk from currency fluctuations. 
B)  bypass all international trade barriers. 
C)  diversify into other product lines. 
D)  differentiate its product from its competitors. 
E)  provide after-sales services. 
A)  hedge its risk from currency fluctuations. 
B)  bypass all international trade barriers. 
C)  diversify into other product lines. 
D)  differentiate its product from its competitors. 
E)  provide after-sales services.

Question 19

Why are German and Japanese firms generally better at managing market volatility than American firms?

Accepted Answer

A)  Their emphasis is on beating competitors. 
B)  They value employees highly and eschew layoffs. 
C)  They maintain limited product lines. 
D)  They reduce prices faster and raise advertising expenditures during booms. 
E)  They consider market share to be a strategic goal. 
A)  Their emphasis is on beating competitors. 
B)  They value employees highly and eschew layoffs. 
C)  They maintain limited product lines. 
D)  They reduce prices faster and raise advertising expenditures during booms. 
E)  They consider market share to be a strategic goal.

Question 20

Discuss the price-quality relationship.

Accepted Answer

One important dimension of quality is ho

The ISO 9000 certification guarantees that each product or service produced by a company is of the highest quality.

Three factors affect the demand in international industrial markets differently than in consumer markets. What are these factors?

The American Customer Satisfaction Index (ACSI) focuses on:

The industrialized economies in the _____ stage of Rostow's five-stage model of economic development focus more on low-cost manufacturing of a variety of consumer and some industrial goods. They buy from all categories of industrial products and services.

While countries have standards for products produced within its borders, there are no such standards that are applicable to imported goods.

Which of the following has become the primary vehicle for business-to-business promotion and selling in many foreign countries?

Which of the following statements is true of ISO 9000 certification?

What is the most serious threat to the continued expansion of international services trade?

The lack of common standards for manufacturing highly specialized equipment is a problem in international sales of industrial products.

The lack of universal standards in the industrial goods market:

A country can leap several stages of economic development by using technology as economic leverage.

Russia and Eastern European countries fit in which of the following stages of Rostow's five-stage model of economic growth?

Which of the following can be used as a measure to manage volatility in industrial demand in the domestic market?

Which of the following stages of Rostow's five-stage model of economic growth do industrialized economies such as Korea and the Czech Republic fit into?

Which of the following countries is not officially on the metric system?

A product whose design reflects the needs and expectations of the buyer-no more, no less-is a quality product.

Which of the following statements is true of industrial markets?

The ISO 9000 certification allows a company to:

Why are German and Japanese firms generally better at managing market volatility than American firms?

Discuss the price-quality relationship.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters

Exam 14: Products and Services for Businesses

The ISO 9000 certification guarantees that each product or service produced by a company is of the highest quality.

Three factors affect the demand in international industrial markets differently than in consumer markets. What are these factors?

The American Customer Satisfaction Index (ACSI) focuses on:

The industrialized economies in the _____ stage of Rostow's five-stage model of economic development focus more on low-cost manufacturing of a variety of consumer and some industrial goods. They buy from all categories of industrial products and services.

While countries have standards for products produced within its borders, there are no such standards that are applicable to imported goods.

Which of the following has become the primary vehicle for business-to-business promotion and selling in many foreign countries?

Which of the following statements is true of ISO 9000 certification?

What is the most serious threat to the continued expansion of international services trade?

The lack of common standards for manufacturing highly specialized equipment is a problem in international sales of industrial products.

The lack of universal standards in the industrial goods market:

A country can leap several stages of economic development by using technology as economic leverage.

Russia and Eastern European countries fit in which of the following stages of Rostow's five-stage model of economic growth?

Which of the following can be used as a measure to manage volatility in industrial demand in the domestic market?

Which of the following stages of Rostow's five-stage model of economic growth do industrialized economies such as Korea and the Czech Republic fit into?

Which of the following countries is not officially on the metric system?

A product whose design reflects the needs and expectations of the buyer-no more, no less-is a quality product.

Which of the following statements is true of industrial markets?

The ISO 9000 certification allows a company to:

Why are German and Japanese firms generally better at managing market volatility than American firms?

Discuss the price-quality relationship.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters