Question 1

Which of the following is the most critical difference between domestic marketing and international marketing?

Accepted Answer

A)  The difference in marketing principles being followed 
B)  The different concepts of marketing 
C)  The difference in marketing theories being followed 
D)  The environment in which marketing plans must be implemented 
E)  The basic processes used to market products and services 
A)  The difference in marketing principles being followed 
B)  The different concepts of marketing 
C)  The difference in marketing theories being followed 
D)  The environment in which marketing plans must be implemented 
E)  The basic processes used to market products and services D

Question 2

The process of evaluating the uncontrollable elements in an international marketing program involves substantial doses of cultural, political, and economic shock.

Accepted Answer

A) True 
 B)False  True

Question 3

What are the primary obstacles to success in international marketing?

Accepted Answer

The primary obstacles to success in international marketing are a person's self-reference criterion (SRC) and an associated ethnocentrism. The SRC is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions. Closely connected is ethnocentrism, that is, the notion that people in one's own company, culture, or country know best how to do things. Ethnocentrism is generally a problem when managers from affluent countries work with managers and markets in less affluent countries. Both the SRC and ethnocentrism impede the ability to assess a foreign market in its True light.

Question 4

Sam just ate cookies and, therefore, feels justified in refusing food offered by his Middle Eastern host. In this instance, Sam's self-reference criterion has just saved him from making a cultural blunder.

Accepted Answer

A) True 
 B)False

Question 5

In the context of stages of international marketing involvement, if a marketer is motivated to initiate an international marketing effort mainly because of temporary surpluses in the domestic market, then the marketer is most likely to be in the _____.

Accepted Answer

A)  infrequent foreign marketing stage 
B)  regular foreign marketing stage 
C)  no direct foreign marketing stage 
D)  international marketing stage 
E)  global marketing stage 
A)  infrequent foreign marketing stage 
B)  regular foreign marketing stage 
C)  no direct foreign marketing stage 
D)  international marketing stage 
E)  global marketing stage

Question 6

_____ impedes the ability of a person to assess a foreign market in its true light.

Accepted Answer

A)  Polycentrism 
B)  Pluralism 
C)  Xenocentrism 
D)  Ethnocentrism 
E)  Relativism 
A)  Polycentrism 
B)  Pluralism 
C)  Xenocentrism 
D)  Ethnocentrism 
E)  Relativism

Question 7

The uncontrollable factors a company has to deal with decreases with the number of foreign markets in which it operates.

Accepted Answer

A) True 
 B)False

Question 8

For companies today, becoming international is a luxury only some can afford.

Accepted Answer

A) True 
 B)False

Question 9

Understanding one's own culture normally requires no additional study.

Accepted Answer

A) True 
 B)False

Question 10

The most effective way to control the influence of ethnocentrism and the SRC is to:

Accepted Answer

A)  reduce interaction with culturally diverse audience. 
B)  design products and services in a traditional manner. 
C)  recognize their effects on our behavior. 
D)  learn at least two foreign languages to understand the cultural differences. 
E)  establish beneficial relations with the host country's government. 
A)  reduce interaction with culturally diverse audience. 
B)  design products and services in a traditional manner. 
C)  recognize their effects on our behavior. 
D)  learn at least two foreign languages to understand the cultural differences. 
E)  establish beneficial relations with the host country's government.

Question 11

Which of the following is an essential requirement for already experienced as well as new firms to succeed in international markets?

Accepted Answer

A)  Adhering strictly to their traditional methods of production and operations 
B)  Focusing primarily on their production to exclusively meet domestic demand 
C)  Venturing into multiple markets by investing in all of them at once 
D)  Committing themselves completely to foreign markets 
E)  Having beneficial relations with lobbyists of foreign markets 
A)  Adhering strictly to their traditional methods of production and operations 
B)  Focusing primarily on their production to exclusively meet domestic demand 
C)  Venturing into multiple markets by investing in all of them at once 
D)  Committing themselves completely to foreign markets 
E)  Having beneficial relations with lobbyists of foreign markets

Question 12

Amy Sims has been assigned the task of preparing a marketing plan for her company for the upcoming year's business activities. She knows that she should begin her plan by examining the variables that she has some control over. These controllable variables would include price, product, channels-of-distribution, and _____.

Accepted Answer

A)  level of technology 
B)  political forces 
C)  competition 
D)  economic climate 
E)  promotion 
A)  level of technology 
B)  political forces 
C)  competition 
D)  economic climate 
E)  promotion

Question 13

M&G Inc., a company producing musical instruments, had dominated its home market for several years before venturing into international markets. The company was focusing more on international operations until Beige N, German company in the same business, entered its home market. Beige N started selling good quality products at prices much lower than M&G's and affected its sales adversely. Which of the following elements in the marketing environment has affected the business of M&G Inc. with the market entry of Beige N?

Accepted Answer

A)  Level of technology 
B)  Structure of distribution 
C)  Competition in the domestic market 
D)  Cultural forces 
E)  Promotion of the product 
A)  Level of technology 
B)  Structure of distribution 
C)  Competition in the domestic market 
D)  Cultural forces 
E)  Promotion of the product

Question 14

The political details and the ramifications of political and legal events are often more transparent in a domestic situation than they are in a foreign market.

Accepted Answer

A) True 
 B)False

Question 15

The foreign policies of a country have a direct effect on a firm's international marketing success.

Accepted Answer

A) True 
 B)False

Question 16

Level of technology remains unchanged across countries making it a fairly controllable factor in international marketing.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is closely related to the self-reference criterion?

Accepted Answer

A)  Differentiation 
B)  Marketing myopia 
C)  Ethnocentrism 
D)  Multiculturalism 
E)  Pluralism 
A)  Differentiation 
B)  Marketing myopia 
C)  Ethnocentrism 
D)  Multiculturalism 
E)  Pluralism

Question 18

Which of the following is an uncontrollable element for an international marketer?

Accepted Answer

A)  Firm characteristics 
B)  Channels of distribution 
C)  Price 
D)  Research 
E)  Level of technology 
A)  Firm characteristics 
B)  Channels of distribution 
C)  Price 
D)  Research 
E)  Level of technology

Question 19

The political and legal environment is a controllable element for international marketers because of their potent ability to lobby and influence legislation in foreign markets.

Accepted Answer

A) True 
 B)False

Question 20

International marketing involves selling of a company's goods and services to consumers or users in more than one nation for a profit.

Accepted Answer

A) True 
 B)False

Which of the following is the most critical difference between domestic marketing and international marketing?

The process of evaluating the uncontrollable elements in an international marketing program involves substantial doses of cultural, political, and economic shock.

What are the primary obstacles to success in international marketing?

Sam just ate cookies and, therefore, feels justified in refusing food offered by his Middle Eastern host. In this instance, Sam's self-reference criterion has just saved him from making a cultural blunder.

In the context of stages of international marketing involvement, if a marketer is motivated to initiate an international marketing effort mainly because of temporary surpluses in the domestic market, then the marketer is most likely to be in the _____.

_____ impedes the ability of a person to assess a foreign market in its true light.

The uncontrollable factors a company has to deal with decreases with the number of foreign markets in which it operates.

For companies today, becoming international is a luxury only some can afford.

Understanding one's own culture normally requires no additional study.

The most effective way to control the influence of ethnocentrism and the SRC is to:

Which of the following is an essential requirement for already experienced as well as new firms to succeed in international markets?

The political details and the ramifications of political and legal events are often more transparent in a domestic situation than they are in a foreign market.

The foreign policies of a country have a direct effect on a firm's international marketing success.

Level of technology remains unchanged across countries making it a fairly controllable factor in international marketing.

Which of the following is closely related to the self-reference criterion?

Which of the following is an uncontrollable element for an international marketer?

The political and legal environment is a controllable element for international marketers because of their potent ability to lobby and influence legislation in foreign markets.

International marketing involves selling of a company's goods and services to consumers or users in more than one nation for a profit.

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters

Exam 1: The Scope and Challenge of International Marketing

Which of the following is the most critical difference between domestic marketing and international marketing?

The process of evaluating the uncontrollable elements in an international marketing program involves substantial doses of cultural, political, and economic shock.

What are the primary obstacles to success in international marketing?

Sam just ate cookies and, therefore, feels justified in refusing food offered by his Middle Eastern host. In this instance, Sam's self-reference criterion has just saved him from making a cultural blunder.

In the context of stages of international marketing involvement, if a marketer is motivated to initiate an international marketing effort mainly because of temporary surpluses in the domestic market, then the marketer is most likely to be in the _____.

_____ impedes the ability of a person to assess a foreign market in its true light.

The uncontrollable factors a company has to deal with decreases with the number of foreign markets in which it operates.

For companies today, becoming international is a luxury only some can afford.

Understanding one's own culture normally requires no additional study.

The most effective way to control the influence of ethnocentrism and the SRC is to:

Which of the following is an essential requirement for already experienced as well as new firms to succeed in international markets?

The political details and the ramifications of political and legal events are often more transparent in a domestic situation than they are in a foreign market.

The foreign policies of a country have a direct effect on a firm's international marketing success.

Level of technology remains unchanged across countries making it a fairly controllable factor in international marketing.

Which of the following is closely related to the self-reference criterion?

Which of the following is an uncontrollable element for an international marketer?

The political and legal environment is a controllable element for international marketers because of their potent ability to lobby and influence legislation in foreign markets.

International marketing involves selling of a company's goods and services to consumers or users in more than one nation for a profit.

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters