Exam 1: The Scope and Challenge of International Marketing

Explain how the "alien status" of a company amplifies the political and legal issues faced by the company in a foreign market.

Which of the following firms/products reflects a global marketing orientation?

Maria Peron's company treats the world, including the home market in Spain, as one market. Market segmentation decisions no longer focus on national borders. Instead, market segments are defined by income levels, usage patterns, and other factors that span countries and regions. Which of the following stages best characterizes the stage of international marketing involvement for Ms. Peron's company?

Which of the following best defines adaptation on the part of an international marketer?

The primary obstacles to success in international marketing are a person's _____ and an associated ethnocentrism.

Which of the following political actions is most likely to favor international marketing?

Which of the following organizations seems better equipped for internationalization?

Define international marketing. How it is different from domestic marketing?

The difference between domestic and international marketing lies in the different concepts of marketing.

Ajax Corporation decides to enter the international marketing arena by marketing its products to China, Japan, and South Korea, with separate marketing strategies for each country. Which of the following approaches is most likely used by Ajax Corporation to formulate its international policies and strategies?

The most effective approach to build global awareness into an organization is to increase the diversity mix of the employee profile for entry-level jobs.

Political and legal issues a company may face abroad are mitigated by the "alien status" of the company.

For a company at the _____ stage of internationalization, market segments are defined by income levels, usage patterns, or other factors that frequently span countries and regions.

The controllable elements can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.

Which of the following characterizes a globally aware manager?

An international marketer must deal with at least two levels of uncontrollable uncertainty.

Ralph Waite, a marketing manager at a video game console manufacturing firm, is asked to review the marketing opportunities of his company in a foreign market. He is aware that he can modify certain elements of the marketing environment to suit the foreign market needs. He focuses his attention on the uncontrollable factors that might affect their business prospects. Which of the following uncontrollable elements is most likely to affect the company's business prospects in the foreign market?

Which of the following will best aid a manager in understanding the way people of different countries think and act?

Which of the following is the most effective way to achieve organizational global awareness?

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences. List the four steps that make up the framework for such an analysis.