Exam 1: The Scope and Challenge of International Marketing

John refuses to buy Japanese products because he sees this as a way of selling out to a nation known for its aggressive behavior. John uses a self-reference criterion to make his decision.

When confronted with a set of facts, one reacts spontaneously on the basis of knowledge assimilated over a lifetime-knowledge that is a product of the history of one's culture. One seldom stops to think about a reaction; one simply reacts. Thus, when faced with a problem in another culture, one's tendency is to react instinctively and refer to one's _____ for a solution.

Which of the following best illustrates the political and legal issues faced by companies because of their "alien status" when they attempt to do business in foreign countries?

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that emphasizes the need for ethnocentrism.

Which of the following is true of firms in the first two stages of international marketing involvement-no direct foreign marketing and infrequent foreign marketing?

_____ is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.

For an international marketer, the _____ can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.

Which of the following is true regarding the impact of globalization on domestic markets in the United States?

Which of the following is true of firms at the international marketing stage of marketing involvement?

Describe the regular foreign marketing stage of international marketing involvement.

The level of technology in a country is an uncontrollable element for international marketers.

In dealing with unfamiliar markets, marketers must be aware of the frames of reference they are using in making their decisions.

The global marketing concept views the marketplace as consisting of one primary domestic market that is complimented by several smaller regional markets.

Which of the following elements in the marketing environment poses a challenge to both domestic and international marketers due to its dominantly uncontrollable nature?