Exam 12: Global Marketing Management: Planning and Organization

A business relationship established by two or more companies to cooperate out of mutual need and to share risk in achieving a common objective is called a strategic international alliance (SIA).

Incorrect decisions taken in Phase 2 of the international planning process lead to products inappropriate for the intended market or costly mistakes in pricing, advertising, and promotion.

Analysis of which of the following factors is carried out in Phase 2 of the international planning process?

With respect to the international planning process, the marketing plan begins with a situation analysis and culminates in the selection of an entry mode and a specific action program for a market.

The growth of free trade areas that are tariff-free among members but have a common tariff for non-members creates an opportunity that can be capitalized on by direct investment.

Which of the following organizational structures is the most extensive of those usually adopted by companies?

The amount of equity required by a company to use different modes of entry in a new market affects the risk, return, and control that it will have in each mode.

GHB Corp. is a manufacturer of consumer goods. It intends to sell its products in Vietnam as it is looking to enter into Asian markets. It does not want to make any equity investment and is keen on minimizing any risk of loss in the foreign market. It is also willing to settle for a low rate of return. Which of the following types of foreign market-entry strategies is GHB most likely to follow?

Analysis of which of the following factors is carried out in Phase 2 of the international planning process?

Harry Johnson Tractor Corp. wishes to expand its presence in Eastern Europe. Toward that end, it has selected the countries where it will market its products. It has also selected a mode of entry. It is now in the process of implementing specific plans. Which of the following phases of the international planning process is Harry Johnson Tractor Corp. currently in?

In the context of foreign market entry, licensing is least suitable when capital is scarce.

In the context of global marketing management, international marketers framed the argument toward market segmentation during the 1970s as _____.

In the 1970s, the market segmentation argument in global marketing was framed as "global integration versus local responsiveness."

Which of the following subjects is explored after developing information and selecting a country market in the international planning process?

Which of the following is true about strategic planning?

An advantage of a matrix organization structure in international business is that it permits management to respond to the conflicts that arise among functional activity, product, and geography.

In the context of foreign market entry, _____ requires no equity investment and thus has a low risk, low rate of return, and little control.

Devonaile Inc. is a small-scale apparel manufacturer in Florida. Devonaile and other similar firms from Florida collaborate and form a separate company in India as none of the participants in this collaboration have active operations in the Indian market. The newly created firm primarily manufactures apparel suited to the tastes and preferences of the Indian customers. Identify the type of foreign market-entry approach depicted in this scenario.

In the context of foreign market entry strategies, the advantages of _____ are most apparent when capital is scarce, import restrictions forbid other means of entry, a country is sensitive to foreign ownership, or patents and trademarks must be protected against cancellation for nonuse.

Kwok Winn wants to open a new business in his own country, Singapore. He has decided on a form of licensing that will provide him with a standard package of products, systems, and management services in order to sell fast food to local residents. Which of the following best describes the form of business that Mr. Winn has chosen?