Exam 12: Global Marketing Management: Planning and Organization

Which of the following is true of franchising?

In the context of foreign market entry, _____ are long-term, nonequity associations between a company and another in a foreign market.

With indirect exporting, a company sells to a customer in another country without the use of any intermediaries or distributors.

Harry Johnson Tractor Corp. has just completed a marketing plan for entering South Africa. Included in this plan are budgets and sales and profit expectations. Which of the following phases of the international planning process has Harry Johnson Tractor just completed?

Spreading the portfolio of markets served brings important stability of revenues and operations to many global companies.

Companies that adopt the _____ structure are generally experiencing rapid growth and have broad, diverse product lines.

If a company were to focus on market planning that involved specific actions and allocation of resources, the company would most likely be using _____ planning.

List the four phases of the international planning process.

Exporting is a common market-entry approach for mature international companies with strong marketing and relational capabilities.

Strategic planning is conducted at the highest levels of management and deals with products, capital, research, and the long-and short-term goals of a company.

Which of the following primary relationship activities in building strategic alliances involves bringing key executives into action and creating trust through face-to-face time?

Pots and Pans Inc., a large U.S. kitchenware distributor, takes a selection of its inventory twice a year to Vietnam and sells it to CookWell Corp., a large Vietnam-based kitchen retailer. CookWell, in turn, sells those products through its retail stores in Vietnam and Thailand. Which of the following best describes the alternative market-entry strategy that Pots and Pans is engaged in?

Describe the two basic contractual agreements that most companies follow in their attempt to enter a foreign market.

A company has a choice of four different modes of foreign market entry. Briefly describe each of these modes.

At which phase of the international planning process would a marketing manager conduct situation analysis and make decisions involving objectives and goals, budgets, and action programs?

Analysis of which of the following factors is carried out in Phase 2 of the international planning process?

MedUmbrella Inc. provides a broad and diverse range of services for the healthcare industry. It also manufactures a wide variety of hospital equipment. It wants to experience rapid growth and intends to have an organizational structure to better face global competition. Which of the following organizational structures will suit MedUmbrella best?

In the context of organizing for global competition, what are the different patterns that are found in multinational firms?

Which of the following actions does the marketing plan in Phase 3 of the international planning process begin with?

Building a strategic international alliance (SIA) takes several steps to be successful. The first step in building strategic alliances is called dating.