Exam 12: Global Marketing Management: Planning and Organization

Which of the following is true about international corporate planning?

Which of the following relationship skills is necessary during the interfacing activity of building a strategic alliance?

Which of the following primary relationship activities in building strategic alliances involves seeing the reality in possibilities of an alliance, creating a shared vision from being together, and involving trusted senior managers?

Which of the following companies has been known for its ability to adapt to local needs and wants in the international marketplace since its inception in 1866?

Pizza Hearth is in the process of deciding on the mode of entry into countries of Eastern Europe. Which phase of the international planning process is Pizza Hearth currently in?

Which of the following is true of franchising?

Which of the following is the last step in the international planning process?

A direct sales force may be required in a foreign country particularly for _____.

Simon and his team draft a plan for their organization, MG Corp. They primarily establish the overall goals that MG should accomplish in the next 25 years. In this case, Simon and his team are most likely engaged in _____ planning.

Ten high-technology companies joined forces to produce and market their products in China. By joining together, these companies were able to enter the Chinese market for the first time. A good name for this type of arrangement is a consortium.

In the context of planning for global markets, the planning process is a primary medium of organizational learning.

In the context of foreign market entry, a _____ is a business relationship established by two or more companies to cooperate out of mutual need and to share risk in achieving a common objective without forming a separate legal entity.

Analysis of which of the following factors is carried out in Phase 2 of the international planning process?

With respect to global marketing management, the argument for market segmentation in the 1980s was framed as _____.

Briefly explain a strategic international alliance (SIA).

Big Donuts has already reviewed its objectives and capabilities, established the screening criteria for reviewing potential foreign markets, and examined a series of environmental factors for the markets in which it plans to operate. What should Big Donuts do next as it proceeds with the international planning process?

Which of the following is true about tactical planning?

The primary goal of Phase 2 of the international planning process is to:

Which of these aspects of international marketing is analyzed in Phase 1 of the international planning process?

A Korean television manufacturer recently invested in a new television tube plant in Mexico. This form of international business is aptly named international licensing.