Exam 12: Global Marketing Management: Planning and Organization

Phase 3 of the international planning process involves developing a marketing plan and deciding budgets and profit expectations.

You have just been hired as a consultant by Orange Mobility to advise them on how to enter the South African market. You have decided that direct foreign investment would be the best mode for Orange Mobility to follow at this point in time. Write a one-paragraph memo that outlines the benefits of direct foreign investment in a country.

Patent rights, trademark rights, and the rights to use technological processes are granted in foreign licensing.

Which of the following refers to two or more participating companies joining forces to create a separate legal entity to facilitate doing business in the international arena?

_____ refers to a partnership of two or more participating companies that have joined forces to create a separate legal entity to facilitate doing business in a country where none of the participants are currently active.

Franchising is a rapidly growing form of licensing in which a franchiser provides a standard package of products, systems, and management services, and a franchisee provides market knowledge, capital, and personal involvement in management.

Which of the following is the first phase in the international planning process?

Which of the following is most likely to occur in the international planning process once a "go" decision in Phase 3 has been taken?

If a product is culturally sensitive, then decisions related to the product are more likely to be centralized.

Which of the following forms of business relationships lets a company grant patent rights, trademark rights, and the rights to use technological processes to another company in a foreign country?

Briefly explain the benefits of global marketing operations.

Which of the following relationship skills is necessary during the imaging activity of building a strategic alliance?

Around the Asia Pacific Rim, where U.S. companies face unfamiliar legal and cultural barriers, it is preferable to buy an existing business than to enter into a joint venture.

The first step in the international planning process is to adapt the marketing mix to target markets.

Joint ventures are similar in structure and organization to minority holdings by a multinational company (MNC) in a local firm.

Which of the following primary relationship activities in building strategic alliances involves facilitating the creation of personal relationships at many levels, traveling to partner facilities and engaging in technical conversations, and blending social and business time?

A joint venture is different from a consortium in that a joint venture:

In the context of foreign market entry, _____ serve as a means of transfer of knowledge rather than equity.

Which of the following relationship skills is necessary during the initiating activity of building a strategic alliance?