Exam 12: Global Marketing Management: Planning and Organization

A consortium is different from a joint venture in that a consortium:

A French company sells its products to a large retailer in France, who in turn sells the products all over Europe and Asia. This is an example of indirect exporting.

Which of the following modes of foreign market entry offers the most control and the highest potential return for a company?

Harry Jordan's company has just entered into an agreement with a German firm to create a separate legal entity. This new firm will be allowed to conduct business and actively compete in various European Union markets. A good description of the new company is a joint venture.

The first relationship activity in building a strategic alliance, where senior executives leverage their personal networks is labeled as _____.

Age and gender have been the most obvious international market segmentation variables, particularly for Americans.

Discuss the differences between corporate, strategic, and tactical planning.

Which of these aspects of international marketing are analyzed in Phase 1 of the international planning process?

Which of these aspects of international marketing are analyzed in Phase 1 of the international planning process?

From the marketing perspective, the ideal market segment size, if customer satisfaction is the goal, is one.

Explain the difference between joint ventures and consortia.

To be a success in the global marketplace today, the best companies will focus on country as the primary segmentation variable.

Tactical planning is essentially long term, incorporating generalized goals for an enterprise as a whole.

_____ planning is conducted at the highest levels of management and deals with products, capital, research, and the long- and short-term goals of a company.

The answers to which of the following questions is generated in Phase 2 of the international marketing process?

Which of the following modes of foreign market entry requires the most amount of equity and therefore, creates the greatest risk?

Which of the following is true about international corporate planning?

Assume that you are a consultant for a telecom giant based in the United States that wishes to create a joint venture with a Japanese electronics company. The joint venture is expected to enter and compete in the Scandinavian market. Suggest an organizational structure that would be most suitable for this joint venture. Also, comment on why the structure might be a good one to use.

In Phase 2 of the international planning process, the results of an analysis frequently indicate that the marketing mix would require such drastic adaptation that a decision not to enter a particular market is made.

Pots and Pans Inc., a large U.S. kitchenware distributor, sells its inventory twice a year to CookWell Corp., a kitchenware retailer in the United States. CookWell, in turn, sells those products through its retail stores in Vietnam and Thailand. Which of the following is Pots and Pans most likely engaged in?