Exam 1: The Scope and Challenge of International Marketing

The geography and infrastructure of a country are uncontrollable factors that influence the business decisions of a company in an international market.

Robert Jonas is in charge of a new marketing effort directed toward Peru. In order for his company to effectively market and distribute to all of Peru's major cities, Jonas must devise a logistics plan for crossing the Andes Mountains on a daily basis. Which of the following foreign environment uncontrollable variables would be a chief concern as Jonas devises his firm's logistics plan?

In the context of stages of international marketing involvement, a company's products reaches a foreign market without any conscious effort on the part of a marketer during the _____.

Which of the following is an uncontrollable factor for a marketer in a domestic environment?

Which of the following is a possible unfavorable outcome of the "alien status" of a company?

In the infrequent foreign marketing stage of international marketing involvement, firms:

Which of the following is true of ethnocentrism?

_____ is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions.

Why is the international marketer's task more difficult than that of the domestic marketer?

Illustrate how domestic competition affects prospects of an international marketer.

Jefferson's, a firm that specializes in dog food and grooming products, has a very well-established domestic market. The company does not actively sell its products outside national borders but provides goods to customers who contact them directly or place orders with them through the Internet. Jefferson's is currently in the _____ stage of international marketing involvement.

List out the events or trends that will shape international business beyond today's bumpy roads and into the future.

Which of the following reflects the relationship between international business and domestic business?

Abolition of apartheid in South Africa is an example of a positive effect on foreign policy, an uncontrollable element, in an international marketing scenario.

How can a manager construct a marketing program designed for optimal adjustment to the uncertainty of the business climate?

Research has revealed that smaller home markets and larger production capacities appear to favor internationalization.

The uncontrollable issue of _____ faced by a company abroad is often amplified by the "alien status" of the company, which increases the difficulty of properly assessing and forecasting the dynamic international business climate.

Which of the following firms has a better chance of accelerating the internationalization process?

Which of the following is a controllable element for an international marketer?

List and briefly explain the domestic environment uncontrollables that influence an international marketer.